We live and breathe it, so we’re passionate about being at the forefront of the world of PR and marketing. We also believe it’s important to have an opinion on the big talking points that impact our industry as well as our clients. So, here you’ll find news, research and opinion pieces from our team.

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10 Nov 2021

The art of newsjacking

For those brands / businesses that have seen a news story, or something trending on Twitter, and thought 'we have a great story to tell linking to that topic’, newsjacking could be a great route in. In this blog, we explain how it's done.

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