Meet Our Senior Team

Meet Our Senior Team


Laura Mashiter MCIM MCIPR - founder and managing director 


Laura has spent a decade establishing and leading Refresh PR, growing an agency built on strong and solid foundations with a first-class team of consultants. Laura’s values resonate throughout Refresh PR, meaning the team will always provide honest advice, deliver on targets and ensure campaigns are built around well thought out strategies which combine with creativity to deliver real business value.


Laura specialises in the building and construction, food and drink and PR/marketing sectors, working closely with clients that need strategic advice as well as crisis management support.


When she’s not in work Laura plays badminton in Stockport’s premier league, has a season ticket at Man City and spends the weekends searching for her next holiday destination.


Sarah Mashiter – operations and HR director


As operations and HR director, Sarah has worked hard to foster an exceptional culture at Refresh PR, handpicking an ambitious and tenacious team which truly gels to deliver outstanding work for its clients.


Arriving at Refresh PR after working in senior HR roles for one of the UK’s largest corporations, Sarah quickly introduced The Refresh Academy, providing ongoing training opportunities to team members at all levels to ensure each can maximise their potential.


The Refresh Graduate Programme launched in September 2018, giving PR graduates who succeed in gaining a place on the programme their first step on the career ladder with a structured, unique 12-month programme of training and development. 


Sarah also oversees the smooth running of the company, dealing with finances and the agency’s suppliers.


Erin Heywood – account director


Erin thrives from the diverse client mix at Refresh PR, delivering award-winning campaigns across the tech, construction and food and drink sectors.


As a consultant Erin will always offer clients honest advice, quickly becoming and remaining an indispensable part of their wider team.  Known for getting the job done, Erin ensures client’s KPIs are met each and every time, adding creativity and ideas to campaigns to ensure they truly deliver on client’s requirements.


When she's not in work Erin likes watching sport, exploring new restaurants in the city and watching live music.


Lucy Moore – account director


Lucy’s passion lies in the tech sector, and as Refresh PR’s tech champion oversees its growing roster of digital and tech clients, in addition to delivering campaigns for clients within the construction sector.


Lucy’s talent is to solve a client’s brief by seeing and applying the right strategy, pulling on her years of agency experience to understand and see what will deliver real business value. With a passion for proving strong ROI for clients, Lucy prides herself on working closely with clients to understand what makes them tick and always being honest and direct with them.  


She can currently be seen championing the Digital Her initiative through her involvement with agency client Manchester Digital, which is quickly encouraging more women into a role in tech. She also sits on the Greater Manchester Comms Committee, which aims to raise the profile of the great work that is going on in Manchester on the national news agenda.


When she’s not in work Lucy likes climbing up mountains, going to yoga classes and making her way through Waterstones’ entire book collection.