Meet Our Senior Team

Laura Mashiter MCIM MCIPR - founder and managing director 

With almost 20 years' experience in PR, Chartered Marketer Laura worked both agency side and in-house before establishing Refresh PR in 2009. With experience across a vast number of industries, in recent years Laura has undertaken a lot of work in the food and drink, building and construction, facilities management, housing, online retail and PR/marketing sectors. In addition, Laura works closely with clients which need strategic advice as well as crisis management support as and when required.

Sarah Mashiter - HR & operations director

HR and operations director, Sarah, has over 10 years' experience in the client contacting industry working across a breadth of senior HR roles. Sarah oversees all of Refresh PR's back-of-house operations, taking responsibility for everything from finance to HR. In particular, having launched the Refresh Academy, Sarah maintains momentum with all aspects of training to ensure our team can maximise their potential.  


Erin Heywood - Head of B2B/Trade PR

After leaving the University of Sheffield with a First in Journalism, Erin joined the Oldham Evening Chronicle as a junior reporter, then made the switch to PR and developed her skills whilst working with two Manchester-based technology companies before joining the Refreshers. Erin uses her love of writing and deadlines to tackle a number of campaigns for Refresh's property, construction, building products and home interest clients. She leads on Refresh PR clients including CityBlock,, Carpet & Flooring and Equity Housing Group, to name a few.


Caroline Gibson - Head of Consumer PR

As account director, Caroline is responsible for delivering standout creative campaigns for our consumer clients. With a huge amount of experience in the retail, FMCG and hospitality sectors, Caroline has played a leading role in campaigns for big brands including Burger King, Cravendale, Wilko, SkinnyBrands,, and Marriott.