Refresh PR wins the PR account for the Ask for Underfloor campaign

Award winning Manchester agency, Refresh PR, has been appointed by British trade association BEAMA Underfloor Heating to promote a new national campaign which encourages homeowners to fit underfloor heating in their homes.

The independent consumer campaign, "Ask For Underfloor", will target homeowners who are renovating or updating their home to help them understand the benefits of underfloor heating, as well as housebuilders to encourage them to specify underfloor heating in new builds.

Having impressed the trade association with its experience and contacts within the target markets, Refresh PR has delivered a strategic plan to reach all sectors and ensure far reaching coverage. Launching with a national survey of UK homeowners, Refresh PR will undertake daily press office activity, face-to-face journalist briefings and also take the lead on internal communication to the group's 35 plus UK-wide members.

Chairman of BEAMA Underfloor Heating, Chris Ingram, said: "An initial survey conducted by Refresh PR enabled us to back up the strong claims that our industry has been making for some time to show just how in demand a home with underfloor heating really is. From this, the campaign messages were easy to formulate. Refresh PR has impressed us with its industry and technical knowledge and we are confident that the team will have every success."

Director of Refresh PR, Laura Mashiter, said: "As the housing market begins to pick up, now is the time to increase communications with those who are looking to upgrade, improve and move home. Underfloor heating has traditionally been seen as an aspirational luxury, but it's more affordable and attainable than many think. With systems available for existing homes that don't require major building work, we'll be making sure our audience knows the facts."

Following recent successes including several new client wins, Refresh PR is looking to recruit new team members. For more information please visit More information about the Ask For Underfloor campaign is available at


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