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The power of positivity

When a couple of team members from Refresh received an invite to attend a day-long session on Positive Psychology with Graham Keen Partnerships, how could we say no? We always need a bit more positivity in our lives.


Graham started the company in 2000.  In this time he has worked with some household names, and has a successful track record.  So, we were looking forward to understanding how he could help us.


My main takeaway from the day was to always think in a positive way. In a similar way to how communication works – in that telling people the same message over and over again encourages people to remember it, digest it, acknowledge it, believe it and repeat it – applying the same principle to our internal thoughts by making them all positive means things will become…well, more positive.


Obviously there’s a little more to it than that; we attended a one-day course but Graham runs courses of different lengths and with different content to suit the audience – he even talks at company conferences.


There is a lot to look forward to and be positive about. PR is changing and evolving at a huge rate, with some massive milestones this year already. In 2016 we’ve seen a British astronaut tweeting from space, engaging a whole new generation in science as a result.  It is also fascinating to watch how it is influencing political campaigns (rightly or wrongly), more so than ever before, from Brexit (coining this term alone was a genius stroke for PR) to the current US election.  


Closer to home at Refresh, we’ve delivered changes in the past few months in terms of the way we work and approach client campaigns. The integrated communication campaigns that we’ve built and produced as an agency over the course of 2016 have produced real, tangible business results for our clients – and we’re nominated for lots of industry awards as a result. Strong additions to the senior management team, together with a solid training package for the whole team, are pushing the company forward at a fast pace, and I’m extremely excited to see what the next six months will bring.


So, what have I done differently? Graham set us a task to think more positively: we must control how we talk to ourselves as our self-talk creates our beliefs. In all honesty this positivity lasted all of 10 minutes until I hit the Manchester traffic on the way back to the agency. I don’t care how you sugar coat it, every road ‘improvement’ over the past five years has made it worse to get round our city centre! But town planning aside, in terms of dealing with work, it definitely has been worthwhile. Dismissing the unimportant negatives that have a habit of coming into our lives regularly has enabled me to concentrate on the good, and make that even better where I possibly can. Long may it continue.  


One piece of advice I would give anyone attending Graham’s course is to sign up for the follow up session and use it as a check in. I didn’t, so instead Graham’s ‘new impetus’ workbook sits on the side of my desk as a gentle reminder.




Tagged with: Lifestyle, Manchester, Marketing, North West , positivity, PR, PR agencies Manchester, PR Agency Manchester, PR Manchester, psychology, Public Relations, Public Relations North West, training

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Refresh Academy Launches Following HR Investment

At Refresh PR, people are at the heart of what we do. Having great team members on board means we can continue to provide a fantastic service and achieve the best results for our clients, while building a sustainable future for our business.

We’re delivering a wider range of services than ever before. While PR is our bread and butter, we now often integrate this with digital marketing, social media and creative campaigns to help our clients cut through the noise in their industries and generate tangible results. Since the formation of the business in 2009, we’ve prided ourselves on providing our team members with diverse internal and external training opportunities. However, it’s not until now that we have formalised this process into a complete training package to enable us to attract and retain the best PR professionals, in order to achieve real success for clients and deliver our own ambitious growth plans.

At the beginning of 2016, we appointed Sarah Mashiter as HR Director. With more than 10 years’ experience working across a breadth of senior HR roles in the foodservice and client contacting industry, Sarah was the ideal HR leader to put in place a robust Learning and Development (L&D) framework.

Sarah has since launched The Refresh Academy, a key programme within this L&D framework, to provide learning opportunities at every stage of an employee’s development. The offer complements the wider HR programme and comprises five pillars: Induction, The Refresh Academies, Made to Measure – a menu of different options tailored to development plans – and Talent Development Programmes, all underpinned by mentoring.

The Refresh Academy programmes are based on job profile and split into three distinct levels – the Refresh Executive Academy, the Refresh Management Academy and the Refresh Leadership Academy. From client management to leading people, each academy has content built around the key job skills and competencies for that level, to provide our people with all the skills and tools they need to be highly effective in their role.

Sarah said: "When I joined the business, I immediately saw the strong foundations that had been put in place for training and wanted to use the experience I’ve gained over the years to formalise this into a complete package for our people. The Refresh Academy means that from day one, people are supported to achieve their career aspirations – whether someone is a new starter, well-established in their current job or working towards a promotion. These first class development opportunities will not only ensure we deliver an unbeatable level of service for our clients, but enable our team members to learn, excel in their roles and advance their careers."

Tagged with: HR, Manchester, North West , PR, PR agencies Manchester, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West, REFRESH ACADEMY, training