Posts tagged with "strategic PR"

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Body glitter brand appoints Refresh PR for product launch campaign

Refresh PR has been tasked with securing coverage for Wish Upon a Sparkle in key national and consumer media publications, as well as influential blogs and celebrity outreach, while increasing the brand’s visibility at key calendar events.


Based in Manchester, Wish upon a Sparkle offers high quality glitter body makeup for festivals, corporate events, weddings and a range of other occasions.


This summer, it will be attending a number of festivals throughout the UK and we’ve been hard at work inviting key bloggers, journalists and celebrities to join the brand and add some extra sparkle to their festival experience.


Since the start of the campaign we have achieved a number of opportunities for Wish Upon A Sparkle, including celebrity representation at V Festival, blogger representation at Boardmasters as well as a double page spread on brand directors Clare and Jade. We’ve even managed to put the product in the hands of some of the UK’s most influential publications, including Glamour magazine.


Talking about the campaign, Wish Upon A Sparkle’s director and co-founder, Clare Cherry, said: “With our busiest period of the year in full swing, we were keen to have a strategic PR plan in place to help support the brand during this exciting growth period.


“From our early conversations with Refresh PR, we were impressed by the combination of creativity and genuine excitement the agency demonstrated. This partnered with their strategic approach in order to meet the business’ needs and knowledge of blogger outreach was the perfect combination for Wish Upon A Sparkle.”


To find out how Refresh can help you, contact the office on 0161 871 1188.




Tagged with: Product Launch, strategic PR