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Refresh PR at Marketing Week Live - Day 2



It’s the post you’ve all been waiting for – the second instalment from Refresh PR’s trip to Marketing Week Live. Here are the highlights from Day 2:

The biggest opportunities in online marketing have been identified as:

·         Mobile platforms – the popularity of accessing web pages via smart phones continues to snowball, so make sure your website works on screens of all sizes or better yet, develop a mobile version of your site  

·         Cloud hosting – enables companies to expand and contract their storage quickly and easily, to accommodate a surge in web traffic as a result of an offer or sale, for example

·         Using social media to create new products and help make business decisions – your fans and followers should already be a captive audience, so use them as a focus group

·         Putting customers at the centre of campaigns - as we saw from our blog about Day 1, this can generate some really engaging, unique content

·         Near field comms integration – touch technology like that advertised by Barclaycard is expected to be scaled up to adverts, so rather than scanning a QR code, people simply need to hold their phones next to an advert for it come to life on their phones or take them directly to the relevant page on a website

·         Learning from social gaming – and boy is there a lot to be learned! Social games allow audiences huge levels of control over their product, enabling them to sculpt it into something they want to play and share. It’s time to let go…

 

And the biggest challenges we’re facing are:

·         Regulation changes on cookies at EU level – this will have a massive impact on affiliate sites as this is how they measure results. It also means that as consumers, it’ll impact on retailers’ knowledge of our buying decisions

·         Managing data and security – customers increasingly need reassuring about this as previously impenetrable organisations such as Sony continue to fall foul of hackers

·         Facebook acting as a gatekeeper for your content – while we’re big fans of Facebook and what it can do for businesses, it’s becoming more and more commonplace for this social behemoth to insist on businesses doing things it’s way. In a similar way to Google affecting how websites are being built and subsequently optimised, Facebook is essentially controlling how businesses can and can’t communicate with their customers, and this is only set to escalate

·         Thinking like a customer – all too often, companies think like companies when they undertake social media activity, rather than thinking like their customers. This simple change in mindset will help determine what info customers would like to receive, how often, via which medium, in which tone of voice etc

We hope you found this post useful. If you have any questions or would like more information on PR and social media campaigns, contact info@refreshpr.co.uk or call 0161 212 1695 for a chat.

Tagged with: F-Commerce, Facebook, Marketing, PR, Public Relations, social games, social gaming