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Promoting a hashtag increases tweets about a TV show by a massive 63%



A new study by Brandmatch has looked at the characteristics of a sample of Twitter users. The study reveals that while women tweet more, men are more likely to have a moan and complain via the social networking site.

Interestingly, the report also finds that TV shows promoting a hashtag at the beginning of transmission saw massive increases in the number of Twitter users commenting and talking about the show.

 

For example, when X Factor used the hashtag ‘#xfactor’, it got 63% more tweets than shows that didn’t use a hashtag.

 

That’s a huge increase in online traffic; and if all these people are talking about your show or product (hashtags also feature in adverts) online, you could also consider how many people will turn over to watch or research what’s creating the Twitter frenzy.

 

It’s like an enormous living room of people discussing their viewing habits together.

 

The survey also found that viewers of Downton Abbey tweeted throughout the show whereas Homeland viewers only tweeted before the show started or after it had concluded.

 

This seems perfectly plausible to me. Poor Downton Abbey viewers have to go for the hardship of beloved characters dying unexpectedly every week (i.e. cousin Matthew and Lady Sybil). Of course they’re going to tweet ‘OMG’ mid episode.

 

#Jointheconversation with @RefreshPR on Twitter. We'd love to hear your thoughts.

 

Tagged with: Brandmatch, Downton Abbey, Lifestyle, PR, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West, report, Social Media, Twitter, X Factor