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Posts tagged with "online retailer PR"

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Merry Christmas everyone



Christmas for an online retailer is the pinnacle of the year – a chance to boost sales, which also results in the busiest time of the year and generally a well-deserved rest from 23rd December onwards as the final postage date delivers a welcomed respite.

 

Preparations for the Christmas period usually start in March-April time, with campaign ideas discussed and decided upon, then actioned in plenty of time to meet the deadlines of the long-lead magazines, which start work on Christmas in July, followed by the short-lead titles and then online. So when we started a campaign for brand new online retailer, http://www.buildmygift.com in mid-November, you’d be forgiven for thinking we’d got giddy on an early mulled wine or two.

 

However, in just six weeks we were able to plan the Christmas campaign and its key messages, then work with a gift psychologist to obtain a unique story angle while undertaking research to gain additional statistics to support the story, appoint key social influencers to post about the personalised gift hampers, and complete a tough media sell in to achieve coverage, with backlinks, for our new client.

 

A fantastic start to our work with BuildMyGift.com!

 

 

 

 

 

 

 

 

Tagged with: creatiive agency Manchester, Creative Agency, Digital PR, online PR, online retailer PR