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Merry Christmas everyone



Christmas for an online retailer is the pinnacle of the year – a chance to boost sales, which also results in the busiest time of the year and generally a well-deserved rest from 23rd December onwards as the final postage date delivers a welcomed respite.

 

Preparations for the Christmas period usually start in March-April time, with campaign ideas discussed and decided upon, then actioned in plenty of time to meet the deadlines of the long-lead magazines, which start work on Christmas in July, followed by the short-lead titles and then online. So when we started a campaign for brand new online retailer, http://www.buildmygift.com in mid-November, you’d be forgiven for thinking we’d got giddy on an early mulled wine or two.

 

However, in just six weeks we were able to plan the Christmas campaign and its key messages, then work with a gift psychologist to obtain a unique story angle while undertaking research to gain additional statistics to support the story, appoint key social influencers to post about the personalised gift hampers, and complete a tough media sell in to achieve coverage, with backlinks, for our new client.

 

A fantastic start to our work with BuildMyGift.com!

 

 

 

 

 

 

 

 

Tagged with: creatiive agency Manchester, Creative Agency, Digital PR, online PR, online retailer PR

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Refresh appointed for online PR strategy and event management campaign



Refresh PR has been selected to implement an online PR strategy and event management campaign for fellow Manchester-based digital specialist, Kagool.

 

Kagool, a Sitecore Platinum partner, offers expertise on the complete life cycle of a website, from digital strategy including design, UX and build, to SEO and PPC. It has unequivocal know-how in Sitecore, with extensive experience in automation and personalisation – hot topics in the marketing world as consumers become increasingly demanding of easy-to-access content tailored to their needs and interests.

 

Having already undertaken successful backlink-building campaigns for a variety of trade, B2B and B2C clients, Refresh PR is implementing the same tactics as part of its campaign with Kagool. We have already secured a wealth of online coverage – including links back to the Kagool website, imperative for SEO – in relevant regional and sector press, focusing on Kagool’s thought-leadership and expert advice.

 

Furthermore, we’re supporting Kagool during a series of events to promote its partnership with Sitecore, to further establish its position as a Platinum provider.

 

Erin Heywood, head of B2B at Refresh PR, said: “Kagool is at the top of its game, with a senior leadership team that is ambitious – without being unrealistic – about digital marketing’s future capabilities. As an agency, we have extensive experience in working with digital clients and are delighted to be able to work with Kagool, bringing together both sets of expertise to create a digital campaign with impact.”

 

If you need an online PR strategy delivered for your business, get in touch.

 

Tagged with: digital marketing, online PR, PR backlink building, SEO PR