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Window with a View gets shortlisted for Best use of Press & Public Relations and Best Mid-Range Budget Campaign



As you may have seen last week, Refresh PR has been shortlisted for EIGHT Construction Marketing Awards, making 2019 a personal best for the company in terms of CMA’s! Today on our blog we’re going to be delving into the Window with a View campaign we’ve been working on with MyGlazing.com, the consumer arm of the Glass and Glazing Federation (GGF).

 

Refresh has been working with GGF for a number of years, and has worked on the Window with a View competition for the past four years. This year the competition, which invites members of the public to embrace their inner photographer and capture any particularly impressive window and view, involved changes to make it bigger and better than ever.

 

This year the competition moved from being solely held on MyGlazing.com’s website, to involve its social channels at both entering and voting stages. This raised awareness of the organisation on social media, as well as prompting a spike in number of entries for the 2019 competition.

 

In late July a panel of photography, architecture, marketing and glazing professionals met to judge the hundreds of images that the public had submitted, resulting in a winner for each of the 11 regions across the UK. These regional winners, and the competition in general, led to record numbers of pieces of coverage across regional and national titles, which in turn led to an intense few weeks of voting for a national winner on the MyGlazing.com website, Twitter and Instagram pages.

 

In early September 2019, the national competition closed and Arundel Castle was announced as the national winner of the Window with a View 2019 competition, again providing MyGlazing.com with coverage across a number of regional and national titles.

 

Both Refresh and MyGlazing.com are over the moon that the competition and its success has been recognised by being shortlisted twice for the Construction Marketing Awards, for Best use of Press & Public Relations and Best Mid-Range Budget Campaign. We’re all looking forward to the ceremony on 28th November - wish us luck!

 

Tagged with: B2B PR agency Manchester , backlink building, Built Environment, Built Environment PR, Construction, Construction Marketing Awards, Construction PR, North West , online PR, PR, PR agencies Manchester, PR Agency Manchester, PR award winner, PR campaign essential, PR Manchester, Public Relations, Public Relations North West

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Merry Christmas everyone



Christmas for an online retailer is the pinnacle of the year – a chance to boost sales, which also results in the busiest time of the year and generally a well-deserved rest from 23rd December onwards as the final postage date delivers a welcomed respite.

 

Preparations for the Christmas period usually start in March-April time, with campaign ideas discussed and decided upon, then actioned in plenty of time to meet the deadlines of the long-lead magazines, which start work on Christmas in July, followed by the short-lead titles and then online. So when we started a campaign for brand new online retailer, http://www.buildmygift.com in mid-November, you’d be forgiven for thinking we’d got giddy on an early mulled wine or two.

 

However, in just six weeks we were able to plan the Christmas campaign and its key messages, then work with a gift psychologist to obtain a unique story angle while undertaking research to gain additional statistics to support the story, appoint key social influencers to post about the personalised gift hampers, and complete a tough media sell in to achieve coverage, with backlinks, for our new client.

 

A fantastic start to our work with BuildMyGift.com!

 

 

 

 

 

 

 

 

Tagged with: creatiive agency Manchester, Creative Agency, Digital PR, online PR, online retailer PR

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Refresh appointed for online PR strategy and event management campaign



Refresh PR has been selected to implement an online PR strategy and event management campaign for fellow Manchester-based digital specialist, Kagool.

 

Kagool, a Sitecore Platinum partner, offers expertise on the complete life cycle of a website, from digital strategy including design, UX and build, to SEO and PPC. It has unequivocal know-how in Sitecore, with extensive experience in automation and personalisation – hot topics in the marketing world as consumers become increasingly demanding of easy-to-access content tailored to their needs and interests.

 

Having already undertaken successful backlink-building campaigns for a variety of trade, B2B and B2C clients, Refresh PR is implementing the same tactics as part of its campaign with Kagool. We have already secured a wealth of online coverage – including links back to the Kagool website, imperative for SEO – in relevant regional and sector press, focusing on Kagool’s thought-leadership and expert advice.

 

Furthermore, we’re supporting Kagool during a series of events to promote its partnership with Sitecore, to further establish its position as a Platinum provider.

 

Erin Heywood, head of B2B at Refresh PR, said: “Kagool is at the top of its game, with a senior leadership team that is ambitious – without being unrealistic – about digital marketing’s future capabilities. As an agency, we have extensive experience in working with digital clients and are delighted to be able to work with Kagool, bringing together both sets of expertise to create a digital campaign with impact.”

 

If you need an online PR strategy delivered for your business, get in touch.

 

Tagged with: digital marketing, online PR, PR backlink building, SEO PR