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Healthy meals champion Jamie Oliver adds hotdogs to his £150m empire



Jamie Oliver already has a huge list of ventures; there’s his restaurants, crockery line, range of sauces, magazines, advertising deals, cookbooks, worldwide TV shows and cookery school. With all this going on it isn’t surprising that Jamie tops the list of The Times richest chefs with a whopping £150m fortune.

 

What is surprising however is the chef, who has very publically campaigned for healthy school meals, is adding a hotdog and burger bar to his portfolio of restaurants.

 

The Dog House and Diner is set to open on London’s Shaftesbury Avenue later this year. Hotdogs and a range of burgers and steaks will make up the American themed menu.

 

Although a spokesperson for Jamie says that the menu will feature healthy options and will not be what is traditionally known as fast food, it does seem an unusual venture for a chef who has taken such a staunch view against the serving of fatty food.

 

Perhaps, in the words of Jessie J, it’s all about the money, money, money?

 

Jamie has already been criticised for the amount of calories and levels of salt in his (highly-profitable) line of ready meals.

 

I’ve no problem with calories or salt (a fish and chip supper makes me quite the happy chappy), however if you are going to harp on about nutritious food a la Jamie, then marketing fast food probably isn’t the best idea.

 

Stop preaching to me Jamie; I know it’s bad for me, I just want the occasional kebab. Stop whinging and I might even be persuaded to try your hot dog.  

 

Tagged with: Celebrity, empire, fast food, Food & Drink, healthy eating campaign, hotdogs, income, Jamie Oliver, PR Agency Manchester, PR Manchester, Public Relations North West, ready meal range, wealth

Posted in: Refresh PR

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Beyonce, Jay Z, Britney and Kim Kardashian’s finances leaked online. But it isn’t just the A-list in danger



Celebrities including Jay-Z, Beyonce and Britney Spears have had their financial information leaked online by a group of hackers - but it isn’t just the rich and famous that need to be wary.

 

A number of celebrities woke up to the news that financial details including mortgage payments and earnings had been posted on a website created by fraudsters.

 

The details posted online also include highly sensitive information such as social security numbers, which can be used in fraudulent activity.

 

Other victims include US Secretary of State Hilary Clinton and Kim Kardashian. Unflattering pictures and anti-police posts make up the rest of the site.

 

The website which posted the details uses a suffix linked to the Soviet Union and contains posts in Russian.

In less exciting circumstances this week, my bank account was hacked too.

 

The bank called on Monday to check I hadn’t tried to withdraw money in the Republic of Korea (I hadn’t). Thankfully, the bank had declined the transaction and I didn’t lose any money.

 

Admittedly my own financial information is quite dull compared to mega-stars like Beyonce (she has multi-million dollar endorsement deals, my statements include £2.99 for a Boots meal deal).

 

However, both examples show that anybody can be targeted by a financial hacker, and that perhaps we should be more aware of how we bank online and how financial data is insured.

 

Oh, and if anyone does fancy making my bank statements more interesting, I can be booked to front advertising campaigns at a fraction of the cost of the average star (Beyonce is reportedly raking in $50 million from Pepsi). I’ll happily do it for a bag of chips and a quick trip to Topman.

 

Tagged with: , Beyonce, Britney spears, celebrities, finance, fraud, hackers, Hilary Clinton, income, Jay Z, Kim Kardashian, Manchester, North West , PR, PR Agency Manchester, Public Relations, Public Relations North West