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AAC back with a bang for 2016



 

To help make its annual conference the biggest to date, our skincare, cosmetics and nutrition client, Arbonne, tasked us with increasing engagement with delegates on social media.

Arbonne’s Annual Conference (AAC) truly is a celebration of everything that is great about the brand, and this year it welcomed more than 2,000 Arbonne Independent Consultants to the NEC in Birmingham.

The theme for 2016 was ‘Be The Inspiration’ and the event featured motivational speeches from the likes of US comedian, Connie Podesta alongside the launch of Arbonne’s new Festive Collection and an unforgettable ‘Arbonne Does Gatsby’ evening event. As well as celebrating its success in the UK, AAC enabled Arbonne to update delegates on its worldwide expansion programme, which this year saw launches in Taiwan, New Zealand and Poland.

The Refresh PR team was tasked with capturing the energy in the room, delivering accurate and timely posts, in line with Arbonne’s tone of voice, and interacting with any responses. Over the two days we delivered a real time experience on social media, using the live feed feature on Instagram and regular updates on Facebook, which enabled delegates to be part of the action, even if they were unable to attend. As well as this social activity, we interviewed a number of key attendees for vox pops, which were included in the event showcase to encourage further sign up for the 2017 conference.

The team at Arbonne worked tirelessly for months to pull off such a large-scale event (more than 215,000 square feet to be exact!), and the hard work didn’t go unnoticed. With record numbers of Arbonne teams attending and a significant uplift in social media engagement, AAC 2016 was a huge success and planning is already underway for the next big calendar event - the Global Training Conference.

 

 

 

Tagged with: AAC, Arbonne, Beauty, events, Lifestyle, Marketing, PR, Public Relations, Retail, Social Media