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Healthy meals champion Jamie Oliver adds hotdogs to his £150m empire



Jamie Oliver already has a huge list of ventures; there’s his restaurants, crockery line, range of sauces, magazines, advertising deals, cookbooks, worldwide TV shows and cookery school. With all this going on it isn’t surprising that Jamie tops the list of The Times richest chefs with a whopping £150m fortune.

 

What is surprising however is the chef, who has very publically campaigned for healthy school meals, is adding a hotdog and burger bar to his portfolio of restaurants.

 

The Dog House and Diner is set to open on London’s Shaftesbury Avenue later this year. Hotdogs and a range of burgers and steaks will make up the American themed menu.

 

Although a spokesperson for Jamie says that the menu will feature healthy options and will not be what is traditionally known as fast food, it does seem an unusual venture for a chef who has taken such a staunch view against the serving of fatty food.

 

Perhaps, in the words of Jessie J, it’s all about the money, money, money?

 

Jamie has already been criticised for the amount of calories and levels of salt in his (highly-profitable) line of ready meals.

 

I’ve no problem with calories or salt (a fish and chip supper makes me quite the happy chappy), however if you are going to harp on about nutritious food a la Jamie, then marketing fast food probably isn’t the best idea.

 

Stop preaching to me Jamie; I know it’s bad for me, I just want the occasional kebab. Stop whinging and I might even be persuaded to try your hot dog.  

 

Tagged with: Celebrity, empire, fast food, Food & Drink, healthy eating campaign, hotdogs, income, Jamie Oliver, PR Agency Manchester, PR Manchester, Public Relations North West, ready meal range, wealth