Posts tagged with "digital marketing"

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Refresh appointed for online PR strategy and event management campaign

Refresh PR has been selected to implement an online PR strategy and event management campaign for fellow Manchester-based digital specialist, Kagool.


Kagool, a Sitecore Platinum partner, offers expertise on the complete life cycle of a website, from digital strategy including design, UX and build, to SEO and PPC. It has unequivocal know-how in Sitecore, with extensive experience in automation and personalisation – hot topics in the marketing world as consumers become increasingly demanding of easy-to-access content tailored to their needs and interests.


Having already undertaken successful backlink-building campaigns for a variety of trade, B2B and B2C clients, Refresh PR is implementing the same tactics as part of its campaign with Kagool. We have already secured a wealth of online coverage – including links back to the Kagool website, imperative for SEO – in relevant regional and sector press, focusing on Kagool’s thought-leadership and expert advice.


Furthermore, we’re supporting Kagool during a series of events to promote its partnership with Sitecore, to further establish its position as a Platinum provider.


Erin Heywood, head of B2B at Refresh PR, said: “Kagool is at the top of its game, with a senior leadership team that is ambitious – without being unrealistic – about digital marketing’s future capabilities. As an agency, we have extensive experience in working with digital clients and are delighted to be able to work with Kagool, bringing together both sets of expertise to create a digital campaign with impact.”


If you need an online PR strategy delivered for your business, get in touch.


Tagged with: digital marketing, online PR, PR backlink building, SEO PR