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Feed your appetite for blogger engagement



The blogosphere has grown exponentially: bloggers now influence consumers and their purchasing habits, while creating social awareness for brands and their campaigns. Using both traditional PR and utilising bloggers is a great way to gain maximum exposure for brands, as they both reach out to different audiences, reflecting the way they consume the media to ensure an impactful campaign.

 

Here at Refresh PR we work with bloggers, influencers and micro influencers in order to engage with a wider, more targeted audience for our clients.

 

Where to start?

 

Before selecting bloggers or influencers to work with it’s essential to research and understand your audience and decide who will work best for the brand. These influencers, in whatever format, will become advocates for your brand, so it’s vital they are portraying the brand messages and tone of voice back to their audiences correctly.

 

It is crucial you decide who will be the best fit for your brand whether that be a blogger, influencers, or micro influencer and establish how they can reach your customers via their audience.

 

Micro and Macro influencers – what’s the difference?

 

Micro influencers typically have around 10-90k followers on social media, whereas macro influencers tend to have a following of more than 100k, however it is micro influencers who get higher engagement rates on posts.

 

A smaller following means your brand will be reaching less consumers, but it will reach more of your target audience, as their followers will be more specific towards your sector. Micro influencers also tend to demand smaller budgets, so if you’re looking for a cost effective way to promote your brand to a new audience, micro-influencers could be the perfect approach.

 

Why should we use bloggers and influencers?

 

Using bloggers and influencers helps to create a specific brand message, while growing a strong and loyal social following to build brand awareness within your target audience.

 

Using bloggers is an effective way to create engaging content for your brand whilst relaying the brand message across numerous channels. Bloggers also help to improve SEO and drive sales, if done correctly.

 

One of the benefits of using bloggers is they create a trusted brand message. Data from influencer marketing platform MuseFind shows that 92 per cent of consumers trust an influencer more than an advertisement or traditional celebrity endorsement – so if you’re not utilising these channels, then why not?

 

Future Predictions

 

The blogosphere is always expanding, with a new wave of bloggers and influencers set to storm the internet. A study showed that nearly 85 per cent of marketing and communications professionals worldwide expected to launch at least one campaign involving an influencer in the next 12 months, so if it’s not in your plans, why not?

 

If you think your PR strategy could benefit from blogger outreach, get in touch to see how Refresh PR can help at hello@refreshpr.co.uk.

 

 

 

Tagged with: , bloggers, creatiive agency Manchester, Food & Drink, PR agencies Manchester