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It’s award season! Make sure you shine



After working solidly for 12 months (and sometimes longer) on campaigns designed to make huge cut through in our sectors, there’s no better recognition for our hard work and creativity than an industry award. And right now, award season is getting into full flow!

Awards for every industry, whether food and drink, PR and marketing, construction or technology, are opening for entries, but if you’re unsure where to get started to make sure you stand out in front of those all-important judges, we’ve pulled together our top tips for ultimate awards success.


Pick the perfect project


No matter which awards campaign you wish to enter, the judges are looking for a standout project which defines everything that’s special about your business and abilities. Before getting started on your entry, look at everything you’ve worked on in the last 12 months. Is there a project or campaign which really made a difference to a client’s bottom line, or made headlines in your industry? If so, that’s probably your best bet! The key is choosing a project which is complete – something you can detail from start to finish, including the great results you achieved.



Gather your evidence


Once you’ve chosen your project or campaign, map it out from inception to completion and highlight the areas that stand out as remarkable. For these sections, gather as many statistics, testimonials, images, videos and extra material which you can use to prove to the judges that your campaign is deserving of the award. Include as much evidence as possible to back-up your work, and the judges will be left with little option other than to give you the prize.


Ask for extra support


Gain input from every team member that contributed something to the project or campaign – whether big or small. Additionally, when informing your client you’re entering their project for an award, ask them politely for a testimonial as to the difference it has made to their business. It’s not enough for them to advocate how hard you worked or your organisation (although this is helpful too!); ask questions about how the campaign impacted their bottom line, or operations, or pipeline. If you can get those golden nuggets of information, you’re in with a fantastic shot at winning.


Supporting material


A lot of award campaigns ask you to submit additional supporting material, usually in the form of a one page document which you can use to show off all the great parts of your campaign that didn’t make it into your written entry (pesky word count!). Enlist the help of a great designer to help ensure you make best use of the space you have available, match the supporting material to your brand and produce something that looks really professional. The judges will be impressed, and you’ll get extra marks.


Triple check


Before submission, go back to the mapping out of the project or campaign you’re entering and make sure you have ticked off everything you wanted to include. If you’re struggling for space, and really want to include that last little bit of information, see if there’s anything you can remove that perhaps has less clout or is just a ‘nice to have’ within the entry. It’s all about priorities.


Deadline


There are no extra marks for submitting an entry on time, and a lot of campaigns do extend their deadline, but you should never take this for granted. Set a schedule to have your award entry finished a week before the original deadline; this will allow you time for final, FINAL tweaks and to run it past other members of your team to ensure everyone thinks it’s as brilliant as it could possibly be. From there, there’s only one thing left to do – submit it!


Good luck during award season. It’s an exciting time, and brings together all the greatest minds within you industry. If you’re looking for a little extra support with your award entry, let us know – we’ve tonnes of experience of writing awards on behalf of clients, and would be more than happy to help you with yours. Call 0161 871 1188 for more information.

 

Tagged with: , awards, awards season, Lifestyle, PR Agency Manchester, PR Manchester

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Another shortlist for Refresh PR



Monday morning started off like any other, but as the Refresh PR team sat down for our weekly kick-off meeting, the postman made a special delivery.

In an envelope was a sheet of glitter paper and instructions on how to make an origami mask, alongside a card announcing that our very own campaign, the Heating Installer Awards, had been shortlisted for yet another award – this time, the international B2B Marketing Awards.

As one of the top eight in the ‘Best SME - Targeted Campaign’ category, we’re up against large household names such as Vodafone, Samsung and Saga - something we are very proud of.

For three years, The Heating Installer Awards has been a huge celebration of good news within the plumbing and heating world, and has gained the support of large companies within the industry such as Vaillant, Danfoss and Sentinel. The awards have also been endorsed by big characters such as Charlie Mullins from Pimlico Plumbers. The team at Refresh PR has generated great results with coverage landing in an array of national, regional and trade titles, as well as appearing on BBC Radio and The One Show.

We’re very excited to launch the next year of the awards next month, and in typical Refresh PR fashion, we have a few surprises up our sleeve…

Good luck to all those shortlisted at the B2B Marketing Awards; we’re very excited for the ceremony in November!

If you want to read more about the Heating Installer Awards, visit: http://heatinginstallerawards.co.uk/

 

Tagged with: awards, B2B PR agency Manchester , Marketing, Public Relations

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Awards, awards, awards



We’ve had plenty of reasons to celebrate over the last few months, with our campaigns shortlisted for some of the most prestigious marketing and PR awards in the country.

The Northern Marketing Awards took place on the 19th October, and we were delighted to have been shortlisted in three categories; Best Food and Drink Campaign for our work on the Food Porn Awards, Best Property and Construction Campaign for our work on the Heating Installer of the Year Awards and in the Small Agency category alongside some of the finest marketers in the North.

We unfortunately didn’t come away with any trophies, but we’re extremely proud to have battled against some of the biggest brands in the industry, including Rubicon, Pepsi and Britvic.

Looking forward, this month will see the CIM Northern Awards Ceremony where our work on the Food Porn Awards has been shortlisted for Best Northern Region campaign. We are also just one of two agencies shortlisted for Small Northern Agency – testament to our talented team!

Rounding off 2016, December’s Construction Marketing Awards will be particularly exciting with Refresh PR shortlisted in a whopping five categories! Once again, it’s not just our campaigns being recognised for their excellence as we’re also up for Agency of the Year – a nod to our expertise in communications for the built environment. 

Tagged with: awards, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West

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Refresh PR shortlisted for three Northern Marketing Awards 2016



We’re delighted to announce that we’ve been shortlisted for three of Prolific North’s Northern Marketing Awards 2016!Northern Marketing Awards Refresh PR

 

Our work for the Food Porn Awards and Heating Installer of the Year Awards has been shortlisted for the Best Food and Drink Campaign and Best Property and Construction Campaign respectively, and we’ve also been shortlisted for the Best Small Agency in the North (up to 30 employees).

 

Over the last seven years, we’ve worked hard to tailor our offering to our clients across the B2B and B2C sectors to ensure they get the most out of their communications and marketing campaigns. By combining strategic marketing insights with creativity, we pride ourselves on developing and implementing powerful, integrated campaigns that help business cut through the noise and be noticed.

 

The team in the office this morning is over the moon to hear about the shortlists – and it really is testament to their hard work, passion and expertise. You can find out more about our Food Porn Awards and Heating Installer of the Year Awards integrated marketing campaigns on our blog, and we’ll let you know how we get on at the awards ceremony in October.   

 

 

Tagged with: awards, Construction, Manchester, Marketing, North West , PR, PR agencies Manchester, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West

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Twice is nice for Arbonne at the Pure Beauty Awards



Our skincare, cosmetics and nutrition client, Arbonne has been shortlisted in two categories at the prestigious Pure Beauty Awards 2016. A highlight of the beauty industry’s calendar, the awards celebrate the most innovative products launched in the sector over the last 12 months.  

 

Arbonne’s Prime and Proper Eye Makeup Primer, which helps to prevent eyeshadows from creasing or fading, has been nominated as one of the best new eye products.

Arbonne award Refresh PR

In the Best New Electrical Product category, the recently launched Intelligence Genius Ultra Device secured a coveted place in the line-up. The Genius Ultra offers the ultimate next generation solution to help target signs of ageing, by using a gentle circular movement which smooths products onto the skin for just one minute on each area.

 

Kelly Lloyd-Sanderson, marketing director at Arbonne UK, said “We pride ourselves on the creation of innovative products that are vegan friendly and 100 per cent botanically based. To be recognised in two categories is a wonderful accomplishment and is testament to the hard work of our product development teams who stay ahead of industry trends to create products that our customers really want.”

 

Voting is now open for this year’s Pure Beauty Awards. If you’d like to vote for Arbonne, you can do so here: http://www.hpcimedia.com/pure-beauty-awards/award-categories/.

 

 

 

Tagged with: awards, Beauty PR, Health & Beauty, Home Interest, Leisure, Lifestyle, PR, PR agencies Manchester, PR Agency Manchester, PR Manchester, Product Placement, Public Relations, Public Relations North West

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Refresh PR wins at the CIPR PRide Awards 2015



Last Thursday night Refresh PR graced the stage at the CIPR’s North West PRide Awards, collecting a gong for Best PR Event 2015.

The judges recognised Refresh PR’s event which ran in conjunction with OTONE Audio, a fellow Manchester-based company which manufactures and sells Bluetooth speakers, headphones, soundbars and computer speakers.

Refresh PR wins CIPR award

So why did this event stand out? Otone briefed Refresh PR to conduct a media trip to launch its latest range of speakers. Knowing the media houses well, demonstrating the true power and sound quality of Otone’s speakers in an open plan office full of busy journalists was a big no-no. So, Refresh PR hired a branded stretch Hummer, filled it with drinks and party food, and took the journalists for a quick spin.

It meant Otone was able to really show off just why its products are superior – both in sound quality and price – to its (world-famous) competitors. In a confined space Otone could really ramp up the sound and show off!

‘rOadTONE’ was a huge success; media coverage came flooding in and it’s created good will which lives on nine months later.

From all this year’s entries, Refresh PR appeared twice in the shortlist of six agencies in the Best Event category, firstly for its Otone event and secondly for the Arbonne Manchester Drive-By. Refresh PR was also shortlisted for Outstanding Small Consultancy 2015.  

 

 

 

 

 

 

 

 

 

 

 

Tagged with: awards, CIPR , Home Interest, Leisure, Lifestyle, Manchester, North West , PR, PR Agency Manchester, PR Manchester, PRide Awards, Public Relations, Public Relations North West

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Refresh PR constructs a campaign worthy of a national award shortlist



Manchester’s Refresh PR will compete against three other PR teams at the national Construction Marketing Awards in December, having been shortlisted in the ‘Best Use of Press and Public Relations’ category for the second year running. Organised by the Chartered Institute of Marketing’s Construction Group, Refresh PR is the only North West-based PR agency shortlisted for the PR award.

Refresh PR’s nomination acknowledges the success of the agency’s campaign to launch and raise brand awareness for Polypipe Home Solutions, a consumer-facing offering from international manufacturer, Polypipe.

Following an extensive audience analysis and media audit, Refresh PR developed and implemented an ongoing creative strategy which saw sustained results secured on TV, across the national consumer media and online.

Speaking about the agency’s nomination, Refresh PR’s managing director, Laura Mashiter, said: “It’s been an incredibly tough few years for the construction industry.  As the situation improves, companies will need to do even more to stand out from the competition. PR activity needs to be creative, engaging, on message and importantly demonstrate ROI – all of which our campaign delivered. Being recognised in this category for the second year running firmly cements Refresh PR’s position as an expert within this sector.”

The Construction Marketing Awards, which seek to recognise national marketing excellence across the built environment sector, will take place on 5th December in London.

 

For further information on Refresh PR, visit www.refreshpr.co.uk or call 0161 8711 188.

Tagged with: awards, Best Use of Press and Public Relations, Built Environment, Chartered Institute of Marketing, CMA, Construction, Construction Marketing Awards, Manchester, Marketing, North West , PR, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West, Refresh PR

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And the winner is...



Refresh PR has been whipped into a frenzy by Awards Season! Almost every industry imaginable is holding an awards ceremony to celebrate the most outstanding work in its sector… and almost every entry deadline imaginable has fallen in July too. The Refresh PR team loves producing award entries on behalf of its clients – it’s a fantastic way of demonstrating to a group of people who never really get time to take stock and congratulate themselves on company milestones just how much they’ve actually achieved. And it makes us damn proud to have them as clients!

So, we’ve been busy behind the scenes collating information on the most exciting developments that have happened at our various clients over the past year, and have carefully crafted a series of award entries that we’re hoping will prove irresistible to the various judging panels who will be meeting over the coming months to decide which companies are worthy of this year’s gongs. All that remains now is for us to keep our fingers crossed and wish a huge amount of luck to:

·         Naughtone, which entered its hush family of products and its newest addition, busby, into the FX International Interior Design Awards that will be held on 29th November at London’s Grosvenor House Hotel

·         www.find-me-a-gift.co.uk, which has entered the eCommerce Awards that will be held at the Sheraton Park Lane on 11th October

·         Photolink Creative Group, which has entered its social media work for clients Kitbag.com and Regis Hair Salons into the Fresh Digital Awards and SomeComms Awards, taking place at Old Trafford Cricket Ground on 29th September and the Hilton Manchester on 19th October respectively

 

Refresh PR client naughtoneRefresh PR client www.find-me-a-gift.co.ukRefresh PR client Photolink Creative Group

Tagged with: , award entries, awards, judging panel, Manchester, naughtone, PR, Public Relations