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Search For the UK’s Best Window With a View is back!



Following a hugely successful campaign in 2016 (which saw us scoop a Construction Marketing Award in the best mid-range budget campaign!), we are once again launching the Window with a View competition with our client, MyGlazing.com.

 

And this time, the campaign has a twist! As well as hunting down the best view through a window from the UK’s tourist attractions, we’re also looking to see which lucky homeowner has the very best view from their property, with the launch of Home with a View which is supported by Rightmove.

 

Shining a spotlight on the UK’s thriving tourism industry, the Window with a View competition received widespread entries from thousands of people who wanted to share the views which they believed to be the UK’s most stunning. Furthermore, the competition made headlines across the country with a healthy rivalry between the regions emerging early on in the campaign.

 

The best four images from each region were selected by a panel of expert judges and then put to a public vote, with the regional favourites put forward for the national shortlist.

 

Announced in September, the view from the People’s Republic Gallery at the Museum of Liverpool won the inaugural crown of the UK’s Best Window with a View. Those from the North West might have seen or heard coverage of this on several of the local TV and radio stations!

 

The 2017 campaign follows exactly the same process, and also works in the same way for Home with a View. Those who feel their home has a special view deserving of recognition should submit a picture taken from inside their house, with the window frame in view, and enter it soon. This new element of the competition goes to show how important a view can be when a home goes on the market.

 

Entries close on 31st May 2017. A regional shortlist for each category will then be decided by a panel of experts, with a public vote to decide the two national winners which will be announced later this year.

 

For full rules and details about the Window with a View and Home With A View competitions, visit: MyGlazing.com/competitions

 

 

 

 

 

Tagged with: Built Environment, Campaign, PR, Window with a View

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We Need Your Help To Find The UK’s best ‘Window With a View’!



Refresh PR is half way through a visual, interactive, online campaign for MyGlazing.com, the new consumer facing website from The Glass and Glazing Federation – and now we need your help!

‘Window with a View’ is a national campaign to find and celebrate the very best the UK has to offer in terms of architecture, design and landscapes. It was created to help boost awareness of the new MyGlazing.com website, as well as encourage people to think about the benefits of modern, energy efficient glazing.

During March and April, people were invited to nominate their favourite ‘Window with a View’ from any building or attraction open to the public. As well as media relations, the team at Refresh took to social media to find suitable images and encourage people to enter. At the end of May, a panel of experts from the construction, architecture, interiors, photography and tourism industries came together to whittle the 150 nominated entries down to four for each region.

Now we need your help to determine which shortlisted entries are the best for each region. Regional voting for ‘Window with a View’ is now open and runs until 29th July. Everyone who votes will be entered into a prize draw to win a GoPro kit, and the regional winners will all be put forward for the title of the UK’s Best Window with a View.

So whether you like the images of city skylines, sea fronts, countryside or mountain ranges, vote now to help us find the ultimate winner!

 

 

Tagged with: Leisure, Lifestyle, Manchester, North West , PR, PR agencies Manchester, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West, Window with a View

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Picture perfect: Window with a View judging day



Last week, Erin and I went down to Birmingham to meet our client MyGlazing – the new consumer-facing website from the not-for-profit trade organisation The Glass and Glazing Federation (the GGF) – and a panel of experts from the tourism, architecture, interiors and photography industries for the Window with a View judging day.

If you’ve been following Refresh PR on Twitter, you’ll no doubt have noticed a number of updates on the Window with a View campaign, which aims to find and celebrate the UK’s best windows with views. At Refresh PR we love thinking of creative ideas to meet our clients’ briefs, and we came up with this visual and interactive campaign in order to meet MyGlazing’s objectives of boosting awareness of the new brand, driving people to the website and encouraging people to think about the benefits of modern, energy efficient glazing.

The first stage of the competition saw us encouraging people to enter photos of windows in buildings or attractions that are open to the public which have interesting, beautiful or unusual views. Twitter and Instagram were key channels for us to use in order to encourage people to participate in the competition, and we also liaised directWindow with a view judges ly with hundreds of organisations and business owners to get them on board.

We received over 150 entries from all kinds of buildings and attractions – including libraries, museums, hotels, bars and even derelict cottages. The views and photographs were stunning and we were extremely impressed by the quality and diversity of images we received.

The challenge our judges had last week was to score each entry to create a shortlist of four for each of the 12 geographical areas we’ve split the competition into. The judges (Aaron Andrews, creative director of The Gifted Few; Bernard Donoghue, director at Association of Leading Visitor Attractions; Ståle Eriksen, architectural photographer; James Lee, head of group marketing and communications at the GGF; Katy Tonkinson, partner at Hawkins Brown marked each image on three criteria – the window, the view and the photograph overall. At the end of the day, they also decided on an image to win the Judges’ Special Prize.

We’re delighted with the regional shortlists for the Window with a View campaign – they show the vast variety of wonderful architecture and scenery the UK has to offer, from landscapes to city skylines. Next week, we’ll announce the shortlists and the public will be able to vote for their favourites for each geographical areas. The winner for each region will then be put forward for another round of voting to win the ultimate title of the UK’s best Window with a View. We can’t wait to see the outcome of the first voting stage!

If you’ve been following Refresh PR on social media over the last few weeks, you will have seen us sharing lots of updates on a campaign we’re working on with for our client MyGlazing, the new consumer-facing website from the not-for-profit trade organisation The Glass and Glazing Federation.

The campaign – Window with a View – is a national hunt to find and celebrate the UK’s best windows with views. Nominations opened earlier this year. The window could be in any building or attraction that is open

Tagged with: Hawkins Brown, My Glazing, North West , PR, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West, The Gifted Few, The Glass & Glazing Federation, Window with a View

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Get snappy, UK!



Here at Refresh PR we love a good visual campaign. A few of us in the office are constantly testing out our photography talents (jaunty angles, abstract and meaningful images – you know the drill) and sharing them on social media with the hope of receiving umpteen likes to gratify our self-taught skills with the lens (find good and bad attempts by searching ‘refreshpr’ on Instagram).

 

That’s why when we began our PR campaign for The Glass and Glazing Federation, which wanted to run a campaign to raise awareness of the new consumer-facing website MyGlazing.com, along with the benefits of modern, energy efficient glazing, we devised a photo-led, visually-engaging social media competition. We knew that not only would it put the public’s (and our) photography skills to the test, but it would also get the nation thinking about the importance of using window frames and modern efficient glass to keep a home warm, bills low and views clear.

 Window with a View

And so ‘Window with a View’ was born. In a nutshell, the competition asks for those visiting or working from businesses or locations that are open to the public to enter a photograph of a window boasting a great view. It could be anywhere; from a theme park or golf club, to a derelict cottage in the highlands or restaurant in a city centre – it’s up to you, and we can’t wait to see your images!

 

Once your photo is submitted it’ll be judged by a panel of pros, who will select the four best photos submitted in 12 areas across the UK. After that, it’s your turn to get involved again, as the images will be open to a public vote, determining the 12 area winners. These will then go into the national heat, competing to be crowned the UK’s Best Window with a View.

 

Now we don’t mean to burst any bubbles, but there are some rules. Yes it’s 2016 and yes we’re all filter-happy – but to count the photos submitted must be the originals. The location of the photo must be somewhere that’s open to the public (people and car registrations must be unidentifiable) and – here’s the biggy – at least some of the window frame MUST be in shot. 

 

Whether you’re a traditionalist with a Canon EOS, or you use your smartphone to snap images, it can’t be denied we’re living in an age where photo sharing is rife – so if you’re out and about over the next few weeks and spot an amazing ‘Window with a View’, test out your photo flair and submit the entry at MyGlazing.com/WWAV.

 

 

 

 

Tagged with: , #WWAV, Construction, Glass and Glazing PR, Home Interest, Leisure, Lifestyle, Manchester, North West , PR, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West, Window with a View