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The Christmas Countdown – Top 12 Toys for 2011 Revealed!

It’s official – the Toy Retailers’ Association has announced its Top 12 Toys for Christmas 2011. Expect to see the list in your morning paper (if the Toy Retailers’ Association’s PR company has done its job properly) and prepare for the kids to turn up the pester-factor!


We’ve provided a breakdown of each product here so you can see what all the fuss is about and surprise the kids with how much you know about the coolest presents around this Christmas. You’ll see that Refresh PR’s client stocks a few of the products on the list, which should help avoid any Tracy Island-esque scuffles on the high street…


  • Doggie Doo (£24) – the game where players feed a dog as they make their way around the board, collecting dog poo when nature calls. The player with the most dog poo on their shovel at the end, wins
  • Fijit Friends (£54.99) - cute interactive robot toys that giggle and dance when poked or squeezed. They have bright, multicolour face displays and inbuilt voice recognition. They react to 30 keywords and respond with over 150 phrases, and even tell knock-knock jokes! Get yours now at
  • Fireman Sam Pontypandy Rescue Set (£29.99) – everyone’s favourite fireman comes to the rescue in this ‘multi-disaster’ play set. Kids can help put out building fires with the hose, save naughty Norman when he traps his head in the railings, help Fireman Sam get the cat down from the tree! There's never a dull moment in Pontypandy...
  • Kidizoom Twist (£49.99) - gets budding photographers off to a good start. This 2 megapixel camera from VTech has a twisting lens so kids can take pictures and movies of their friends as well as self-portraits. The camera has a 4x digital zoom, built-in flash, colour screen, five games, and a variety of frames, stamps and effects so kids can get creative
  • LeapPad Explorer (£78.99) – this ‘iPad for kids’ is aimed at ages 4-9. Given that it saves around £320 on the iPad, it comes very well equipped with a still and video camera, voice recording, and motion-based accelerometer. Many of the interactive games use these features, and there are apps to help with everything from reading, maths and language to health and hygiene, the difficulty levels of which adjust automatically according to a child’s age. Clever!
  • Let's Rock Elmo (£69.99) – Sesame Street’s Elmo has gone all rock’n’roll on us, but only so he can help the kids learn through music. He responds to and interacts with his instruments, and comes programmed with a series of sing-along songs, too
  • Milky the Bunny (£59.99)the adorable interactive bunny rabbit that just loves being cuddled. Perfect for kids that pester for pets, Milky responds to touch, wiggles her ears, blinks, sleeps, eats and moves her feet! When she’s awake, she will blink, wiggle her ears and call for attention. Give Milky a good home by ordering from

·         Monster High Lagoona's Hydration Station (£39.99) – one for fans of the cult Monster High dolls, the Hydration Station comes with a new Lagoona Blue doll. The Hydration Station is basically where Lagoona sleeps at night; because she is part sea-monster she needs to rehydrate. Doubles up as a slightly morbid lava lamp thanks to its eerie blue glow

·         Moshling Tree House (£19.99) – playground craze Moshi Monsters are given a place to hang out with this tree house, which has a working basket lift for moshlings to play in too. The tree house also stores Moshlings to prevent them from cluttering up bedrooms

  • Nerf Vortex Nitron Blaster (£44.99) - propels a full-auto storm of foam nerf discs toward targets at extreme range for an all-out assault. One for outside methinks.
  • Ninjago Fire Temple (£89.99) – an immense Lego play set that gets kids saving the Dragon Sword of Fire from the clutches of the evil Skeleton Army. Intense.
  • Star Wars Ultimate Force Tech Lightsaber Assortment (£39.99) – this says it all, really!


So, what do you think of the Toy Retailers’ Association’s must-haves? Anything not on the shortlist that you think should be? Leave a comment below!

Tagged with: Christmas, Christmas presents, Fijit, Gifts, Milky the Bunny, PR, PR company, top 12 toys, Toy Retailers Association, toys