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Refresh PR supports client OTONE at the Gadget Show Live 2013



This week Refresh PR travelled to Birmingham’s NEC with long-standing client,OTONE Audio, to support the speaker systems company at the Gadget Show Live 2013.

Plans have been in place for months and activity has been ramped up during the past few weeks as Team Refresh has worked hard to arrange offline coverage and organise a full day of press appointments on stand. To complement the offline activity, a carefully crafted social media campaign has been running in the build-up to the show, complete with competitions and a video (to be release shortly…watch this space!).

Yesterday two team members helped OTONE Audio meet and greet the media including tech journalists and bloggers from national newspapers and magazines on the press day. OTONE was showcasing its two major product launches – the Soundship and Soundship Micro, and the Soundbar – both of which the journalists seemed very taken with.

The day was highly successful for OTONE and the team was thrilled to receive tweets and praise from the press. Technology blogger Twin Geeks tweeted: “I was loving the new @otoneaudio Soundship - can't wait to try it out and you can expect a review soon!”

Other press delegates to visit the stand were representatives of What HiFi, Tech Strike, Gadget Helpline, The Full Setup, The Digital Lifestyle,. BBC Radio Lancashire, Connected Digital World, MixMag, Channel 4’s S4C and Performance Magazine UK – quite a line up.

Instant feedback about the products from social media is fantastic but the success of the press day at The Gadget Show Live – which saw us interacting with visitors and running competitions as well as blasting out Gangnam Style– will be shown over the next few weeks as the team returns and rolls its sleeves up to deliver on the media opportunities.

Meanwhile, if you’re at the show this week, why not head to stand D80 to see the OTONE products and meet the team for yourself.

Tagged with: , gadgets, Lifestyle, Otone, PR, Public Relations North West, Social Media, technology, The Gadget Show

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Go go Gadget Show Live 2013



Apologies for the bad Inspector Gadget pun.

Here at Refresh we are looking forward to our trip to the Gadget Show Live 2013 next week, taking place at Birmingham’s NEC.

We’ll be heading down to the show with our client Otone who’ll be launching its new, powerful soundbar and two spaceship-style speaker docks (come and check them out, and you’ll know what we mean!).

As well as the cool new products, Otone will be showing off its full range of existing speakers to technology enthusiasts, professionals and journalists at the show.

One guest we’re especially excited to meet is Youtube sensation and gadget enthusiast Mr Thai Box, who’ll be popping along to check out Otone’s new products so he can feature them in his video blog.

Be aware, our film crew will be working their way around the NEC looking for volunteers for a video project (don’t worry we won’t be asking you to sing. We’re not searching for the next Rebecca Black. One is enough!).

Also the Otone ‘big o’ (cheeky) will be at the stand with our promo girls. Guests who pose with the O are automatically entered into our exclusive Otone competitions for free products and more!

And of course we’ll be keeping an eye out for celebrity guests. Along with The Gadget Show’s presenters (see picture of Jason Bradbury on stand), last year’s special surprise guest was 50 Cent (someone we’d definitely let take us to the candy shop).

There’ll be updates, sneak peeks and competition winner announcements from Otone throughout the event so pay attention to their Twitter and Facebook pages.

The Gadget Show Live starts on the 2nd April. If you’re going make sure to say hi, we’ve giveaways and freebies on offer all week.

Check out Otone's site for more information on their products and The Gadget Show Live:  www.otoneaudio.co.uk

Tagged with: Birmingham NEC, Facebook, Jason Bradbury, Lifestyle, North West , PR Agency Manchester, PR Manchester, Social Media, The Gadget Show, Twitter