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Refresh PR boosts consumer team with senior appointment

October saw us expand our award-winning team further with the addition of Caroline Gibson, our new consumer account director.


Caroline joins from BJL, where she worked with the likes of Marriott, Ronseal and Eurocamp. Caroline will work alongside our senior management team to further grow the agency’s consumer client base, and continue to deliver standout campaigns for clients.


Caroline brings with her a wealth of experience, working with leading brands across the hospitality, retail and FMCG sectors, including Burger King, Cravendale, Wilko, GG Hospitality and GO Outdoors.


The appointment follows a number of senior hires at Refresh PR in recent months, with Emma McCallum and Sarah Mashiter joining the agency as associate director and HR and operations director earlier this year.


Emma McCallum said: “Caroline’s appointment supports continued growth within Refresh PR’s consumer arm over the past six months. She brings with her a huge amount of experience within the hospitality and retail sectors, and will be a real asset to the agency.”




Tagged with: Appointment, Marketing, PR, PR agencies Manchester, PR Manchester, Public Relations, Public Relations North West, Team