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Refresh PR brews up a storm for SkinnyBrands' launch



 

This month we started working with exciting new brand, SkinnyBrands, to launch its new range of low calorie alcohol drinks.

 

The first product we will be working on is Skinny Lager – a full strength and full flavour lager that contains just 89 calories per 330ml.

 

We’ve initially been tasked with launching the unique new brand to consumers via targeted media relations throughout the key January period.

 

We will continue to support SkinnyBrands with creative campaigns throughout 2017 as it creates the perfect portfolio of lower calorie alternative products, including ready-to-drink cocktails, Skinny Wines, including Sauvignon, Merlot and Frizzante, as well as ciders, speciality beers and spirits.

 

For the launch, we will once again be collaborating with Shoot the Moon, which is responsible for creating a social media strategy that defines and aligns with how SkinnyBrands’ consumers behave.

 

We’re excited to create a real buzz in the food and drink market!

 

 

 

Tagged with: Food & Drink, Lifestyle, Public Relations, Skinny Brands