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Demand grows for backlink building campaigns

Increasingly, clients – particularly online retailers – are seeking the support of Refresh for digital PR. Delivered successfully, a digital PR campaign will not only increase a company’s ranking on Google, but will increase traffic to a website, reduce bounce rate and ensure there’s real buzz around a company in online media and social channels, which are continually increasing in popularity.


The wants of the media change daily. For many journalists working in today’s world, the aim is to keep users on their website or social media channels for as long as possible. By doing so, they prove the value of the content they’re writing to their editors, advertisers and audience in order to achieve cut through in a noisy and ever-changing industry.


This has, in turn, impacted the ways businesses think about their PR and marketing. Objectives are now targeted by online visibility scores, social engagements and the success of cross-channel campaigns. In addition, being on page one of Google for a key search term can make a company successful overnight – similarly, being bumped down to page three can also have catastrophic outcomes.


Refresh PR has substantial experience in creating digitally-led PR campaigns, targeted specifically with helping to improve a brand’s SEO. This is achieved by using clever techniques to secure coverage on high authority news and social websites which include live links back to a website.


By doing do for clients including Kagool,,,, and more, we’ve driven hundreds of thousands of consumers to engage and buy from the brands via their websites, increased domain authority, secured bounce rates of less than 40% and moved our clients up Google rankings for many of their keywords - in some case, moving from page three to page one.


Refresh PR’s digital tactics are delivered with a business’ objectives in mind and aim to exceed expectations. If you’re interested in working with Refresh PR to improve your online and digital PR, get in touch today.





Tagged with: Lifestyle, PR agencies Manchester, PR backlink campaign, PR campaign essential, Public Relations North West, SEO and PR