Posts tagged with "Royal Baby"

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#Royalbaby: Jumping on the brand wagon

I don’t know if you’ve heard, but there’s a new royal baby in town. Reading the Metro on my way into work for the last few days, this is clearly the story of a generation (to those who care). But even if you’re not a Royalist, something that can be appreciated as a creative is the industry’s response to the media frenzy.

A sudden surge of royal baby branding by top companies perfectly encapsulates the strengths of the creative industry and its ability to react and be a part of an international news headline. You could characterise it as hopping on the “brand-wagon” (excuse the pun), and it doesn’t matter what the business represents, the imagination of industry creatives will find a way to engage with the public lapping up the new baby news.

While these adverts and marketing stunts will have been in the pipeline since the pregnancy was announced last December, it is the reach that these brands have achieved through social media platforms and advertisements in newspapers across the world in such a short space of time that is impressive.

The Drum has highlighted a number of top brand celebrations and you’ve got to admit, some of them are pretty impressive.

I asked the Refreshers what their favourites have been so far, check them out:

Does your brand need boosting? Want to keep up with the latest consumer and business trends? Contact our  Manchester PR Agency on 0161 8711 188.

Tagged with: Brand Awareness, Manchester Agency, Marketing, Refresh PR, Royal Baby, Stunts