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We reveal the results of Refresh 101



Taking advantage of having so many industry experts under one roof, we decided to ask visitors to our stand one burning question – “what would you like to see rid of in the marketing industry”.

Encouraging them to write their bug bears, gripes and grumbles on one of Refresh 101’s balls, they then got to throw it into the ball pit, with the hope of it one day disappearing from the industry.

Here we share our top three findings, do you agree?

1. Communication

Apparently everyone at Prolific North Live works in the communication industry in one way or another yet communication – or lack of - was the most popular submission into Refresh 101. From too many emails and not enough face-to-face to too many conference calls or simply not listening, these were just some of the communication related comments.

For an industry that is meant to make people sit up, listen, talk and engage, it appears to be lacking the basics on a professional level.

At Refresh we have taken this insight seriously and are now making even more effort to pick up the phone or meet up for a coffee, but ultimately stop hiding behind emails – whether that’s with our clients or collaborators.

2. Bullsh*t

Following on from how we are communicating, it seems that what the industry is saying is also grinding on people.

BS Bingo was a hot topic at Refresh 101, with people ranting and raving about buzzwords and overcomplicated jargon. Every industry has its own ‘language’ but it seems marketing may have taken it too far and now, rather than making professionals sound knowledgeable, it has a negative impact.

So off the back of this, here is our pledge to you: “We (Refresh PR) promise never to tell you to deep dive into the essence of a brand, describe a consumer as low hanging fruit or use the latest buzz word to try and impress. We will always keep our language simple.”

3. Briefs and Budgets

Visitors at Prolific North Live also got passionate about briefs and budgets at Refresh 101, or more importantly the lack of!

But, as an industry it seems like something we have come to accept – often doing ourselves a dis-service. Reluctant to challenge a brief, or request more information, as agencies we spend our time trying to interpret what our clients (or potential clients) could mean, rather than brainstorming creative approaches that deliver on the business needs.

Once you’ve uncovered what needs to be achieved, the budget comes into play and more often than not, the two do not align.

Yes budgets are tight and as marketeers we are more conscious than ever before not go into pitches with all singing, all dancing campaigns – we have to be smart with how we spend the money. But in the same breath, we cannot continue to undervalue the creative.

Our value is in our creative thinking and expertise, and to continually give that away for free is damaging our business and the industry.

This is a topic that our MD, Laura and head of consumer, Caroline spoke about at the Prolific North Live and something that everyone agreed needs to be tackled by the industry as a whole.

So do you agree or is there something else you’d like to put into Refresh 101 – let us know on Twitter @RefreshPR #Refresh101

Tagged with: Networking Event, PR, PR agencies Manchester, Prolific North Live

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Looking ahead: Prolific North Live



 

Prolific North Live 2017 will take place at EventCity, Manchester, and Refresh PR will be there!

 

This February, Refresh PR will be exhibiting at Prolific North Live, offering businesses advice on how to maximise their use of PR and social media to help achieve business objectives.

 

The annual media, marketing and creative industries expo, which takes place at EventCity in Manchester on Wednesday 15th and Thursday 16th, will see more than 100 exhibitors and an anticipated 5,000 delegates attend.

 

As well as offering delegates the opportunity to have a one-to-one PR consultation with our team of experts, our managing director, Laura Mashiter, will be leading a talk in the main exhibition hall.

 

The event is free to attend and delegates can attend a range of informative seminars from experts in the creative and media sectors.

 

Book your free place, and come and see us on stand 85! http://live.prolificnorth.co.uk/

 

 

 

 

 

 

Tagged with: Marketing, North West , PR, Prolific North Live