Posts tagged with "Product Launch"

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Body glitter brand appoints Refresh PR for product launch campaign

Refresh PR has been tasked with securing coverage for Wish Upon a Sparkle in key national and consumer media publications, as well as influential blogs and celebrity outreach, while increasing the brand’s visibility at key calendar events.


Based in Manchester, Wish upon a Sparkle offers high quality glitter body makeup for festivals, corporate events, weddings and a range of other occasions.


This summer, it will be attending a number of festivals throughout the UK and we’ve been hard at work inviting key bloggers, journalists and celebrities to join the brand and add some extra sparkle to their festival experience.


Since the start of the campaign we have achieved a number of opportunities for Wish Upon A Sparkle, including celebrity representation at V Festival, blogger representation at Boardmasters as well as a double page spread on brand directors Clare and Jade. We’ve even managed to put the product in the hands of some of the UK’s most influential publications, including Glamour magazine.


Talking about the campaign, Wish Upon A Sparkle’s director and co-founder, Clare Cherry, said: “With our busiest period of the year in full swing, we were keen to have a strategic PR plan in place to help support the brand during this exciting growth period.


“From our early conversations with Refresh PR, we were impressed by the combination of creativity and genuine excitement the agency demonstrated. This partnered with their strategic approach in order to meet the business’ needs and knowledge of blogger outreach was the perfect combination for Wish Upon A Sparkle.”


To find out how Refresh can help you, contact the office on 0161 871 1188.




Tagged with: Product Launch, strategic PR

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It was acceptable in the 90s…but which beauty trends will survive the summer?

New client product launches = excited PR teams. This has certainly been the case for the Refresh consumer team this week as our client Arbonne unveiled a number of exciting new product launches at its annual GTC conference in Las Vegas.

Amongst the line-up (and one of our favourites) is the new eye programme, which comprises a new colour suite of eyeshadows and pencils, all botanically infused and bang on trend for this season’s fashionistas - and what an eclectic array of trends we have to choose from this season!

It’s been difficult to embrace the latest fashion and beauty nods from the spring/summer 2016 catwalks as the weather has resembled more autumn/winter so far this year, but as the warmer days creep in, which beauty trends are more likely than others to shine this season?

Whether it’s a smear of cyan liner or a splatter of indigo glitter, it seems the blue-eyed girl is definitely making a big return this season. Sported by designers such as Chanel and Marc Jacobs to accentuate their bold designs, it’s a look that has naturally divided opinion, yet journalists seem to be loving it! Vogue, Elle and Cosmopolitan have all hailed the 80s look as the ‘only colour to wear on your eyes this season’, allowing brands to jump on endorsements and market a colour range that has long been dormant.

Beauty often takes its lead from fashion and spring/summer 2016 was no exception; the 90s made an epic return to the catwalk with retro sportswear and grunge reimagined to create effortless iconic looks that mirrored ultimate 90s fashion icon, Kate Moss. Interestingly, designers chose to revamp and modernise their accompanying beauty makeovers – shying away from the harsh brows and over-powdered blusher we all remember from that era. In a sharp contrast to the blue hues, the ‘updated 90s style’ sees less glam and more glow with barely-there foundation, blush-free cheeks and dewy complexions. An au-natural look is perfect for long summer days – a great primer, CC cream and highlighter is all that’s needed to create a healthy glow.

Now for a particular favourite of the season – metallics. Favoured by designers such as Prada and Michael Kors, it seems high shine equals high fashion at the moment with bold golds and sultry silvers complementing an array of summer-ready looks – perfect for desk to dancefloor.  

Our client Arbonne has a beautiful range of fashion-forward products to help create and array of on-trend looks, from the perfect 90s dewy glow to glittering metallic shadows. Check out its latest ranges here. 







Tagged with: , Arbonne, Beauty, Beauty Trends, Eyeshadow, GTC, Make Up, Product Launch, Vegas