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Leave Pippa Middleton alone- she's perfect for Waitrose



Waitrose has faced a lot of criticism in the last few weeks in its decision to replace the ‘godmother’ of British cookery, Delia Smith, with Pippa Middleton. Food writers and journalists are up in arms that the legendary chef (who taught millions how to beat eggs ) is to be replaced with the Duchess of Cambridge’s sister.

But it seems to me that Pippa is the perfect fit for Waitrose; she’s pretty, posh and thanks to her sister, practically a princess. Isn’t that Waitrose’s dream customer?

And she has a vested interested in cooking and entertaining – she publishes her own online party magazine and debuted her guide to entertaining before Christmas 2012.

True, the book was badly received; the tips were mocked for being too obvious and launched a parody Twitter account called ‘Pippa’s Tips’ which posts such advice as “If your guests are thirsty – give them a drink” and “As it’s Christmas, why not serve turkey?”.

Although it’s easy to mock Pippa’s writing, as a brand she is in step with Waitrose. Many a young Waitrose customer no doubt dreams of having Pippa’s glamorous life, glossy hair and perfect derriere. It makes absolute sense for her to be a part of what is perceived as a ‘posh’ supermarket.

I’d like to wish Pippa good luck with her column - apparently the first one is an Asian themed supper for friends (my friends aren’t especially fond of Thai curries etc though, so I’ll be giving that one a miss. Sorry Pips).

And Delia has no need to worry about losing her crown. She’ll always be Queen of the Kitchen so long as my mum keeps making her fruit cake and sticky toffee pudding.

Tagged with: Delia Smith, Duchess of Cambridge, Food & Drink, Kate Middleton, Party Pieces, Pippa Middleton, Pippa's Tips, PR Agency Manchester, Public Relations North West, Twitter, Waitrose