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Are you Peachy keen?



So there is a new kid on the block, a social media platform that is getting a hammering on the download charts and causing ripples amongst the major players in social networking. Named Peach it could be said to be the virtual lovechild of Facebook and Tumblr. In basic terms, it’s social media messaging minus the effort. 

 

What makes Peach unique is the existence of ‘magic words’, so keywords that act as text commands allowing the author to share information with his or her network quicker.

 

For example, prompts like “song” commands Peach to “listen” to what you’re playing and paste the song title/artist into a new status update. Peach will also let your network know what the weather is like where you are, it can pin point your location, and even share the percentage of your phone’s battery life. Peach also has an in-house GIF-maker – which is lots of fun!!

 

The core aim of Peach is to keep users more easily connected and equip users to share content with greater ease; the technical term for which is being touted as ‘contextual data’.  It’s similarly used by platforms such as Snapchat, which uses filters specific to a certain context.

 

The question is whether Peach will put a dent into the existing social media matrix or if will disappear like so many others that have gone before it. Command-prompts along with contextual data have been inherently linked before now, the difference with Peach, is that it has neatly packaged both together in an intelligent, user friendly app.  

 

Peach certainly seems to be leveraging wider cultural trends, namely jumping on the bandwagon of private social networks, since Peach allows you to share stuff, but only to your close network. It supports native multimedia content, relies on emojis and makes content sharing more efficient. As far as using social media platforms go, we are certainly becoming lazier and less reliant on manual information-finding and more reliant on a social network’s ability to allow us to share information efficiently, spoon feeding us content that we wish to consume and interact with without having to spend time looking for it.

  

As a result, we’re likely to see a continued shift towards contextual data applications but whether or not Peach will do damage to the likes of Facebook will be down to how quickly they and the other big players adapt to changes in social behaviour. If you’d like to find out more about Peach or need some advice about which social media platforms you should be utilising to support your business, call Refresh on 0161 8711 188.

 

 

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