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Double recognition for Refresh PR in CIPR Awards

The Refresh PR team is pleased to announce we have received two shortlists in the CIPR North West PRide Awards for Best Business and Corporate Communications Campaign and Best Integrated Campaign of the Year categories. The nominations are for our work with Eurocell and the Heating Installer Awards, respectively.

The CIPR North West PRide Awards celebrate outstanding communications campaigns and recognise PR activity that makes a positive impact on the businesses involved.

Laura Mashiter, our MD, said: “When we were submitting our award entries for both campaigns and looking at the results we had achieved, we knew they were both high quality entries and deserved recognition.

“Our work with Eurocell involved market research, a roundtable, the drafting of a forward-thinking whitepaper and a hard-working press office, and the outcome made a real impact on Eurocell and its business. In six months alone, the whitepaper achieved over 750 downloads and generated significant sales leads for Eurocell, which they are now converting.

“The Heating Installer Awards, which is owned and managed by Refresh PR, has grown each year by mammoth proportions. We now use events, video, social media, press office and get on-the-ground with installers to become THE awards tradespeople want to enter - creating mass brand exposure for our sponsors at the same time.”

The Refresh PR team has over seven decades of PR experience in both the built environment and tech sectors and experienced record growth in 2018/19, with 2019/2020 looking to be even bigger. 

Tagged with: B2B PR agency Manchester , Built Environment, Manchester, North West , PR, PR agencies Manchester, PR Agency Manchester, PR event, PR Manchester, PRide Awards, Public Relations

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Refresh PR earns silver stripe at North West CIPR PRide Awards 2018

Refresh PR has scooped the Outstanding Small Public Relations Consultancy Silver Award 2018 at the North West CIPR PRide Awards 2018.


The awards, judged by a panel of leading industry experts, took place on Wednesday 7th November at the Hilton Deansgate in our hometown of Manchester and celebrated the achievements of outstanding businesses and individuals in public relations across the region.


More than 320 PR professionals were in attendance to represent the North West’s flourishing PR community at the UK’s most prestigious nationwide awards scheme in the industry.


On the same night, we were also shortlisted for Best Integrated Campaign for our work on The Heating Installer Awards 2018, plus another campaign,’s search for the Professional Eater, was also a finalist and in the running for an award on the night.


Laura Mashiter, managing director at Refresh PR, said: “The North West CIPR Pride Awards recognise the very best in public relations from across the region, so winning the Outstanding Small Public Relations Consultancy Silver Award is a testament to our dedication and commitment to delivering tangible results for our clients.


“The past year has been one of rapid evolution and growth for Refresh PR, and with the team we currently have in place, I’m genuinely excited to see what another year will bring.”


Hayley James Chart.PR, MCIPR, Chair of CIPR North West, commented: “The quality and quantity of top class entries for this year’s PRide Awards was once again very, very high. Everyone who was recognised should feel incredibly proud of their achievements.


“All our finalists demonstrated a level of insight and strategic thinking that, as the CIPR turns 70, bodes incredibly well for the future of our profession over the next 70 years.


“The PR profession plays a pivotal role in helping organisations and the wider public navigate the pace of change in modern life, and so I was delighted we could take a moment to celebrate all that is great about PR in the North West at the PRide Awards.”


If there is one thing to take away from the awards, it’s that PR in the North West is thriving, and we’re thrilled to be amidst the thick of the action. It was a fantastic evening of celebration and a pleasure to share a room with businesses and individuals that help drive the industry we love.








Tagged with: B2B PR agency Manchester , Manchester, North West , PR, PR agencies Manchester, PR Agency Manchester, PR Manchester, PRide Awards, Public Relations, Public Relations North West

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Triple triumph for Refresh PR at industry awards

Refresh PR has scooped three prestigious PR and marketing industry awards, including northern small agency of the year at the Chartered Institute of Marketing’s (CIM) Northern Awards.

The CIM Awards, which are judged by a panel of leading industry experts, including several chartered marketers, were announced at the Crowne Plaza in Newcastle to celebrate outstanding marketing campaigns and talent from across the North of England.

We also took the top prize in the CIM’s best northern region campaign category for our work on the Food Porn Awards. Launched to restaurants across the North West, our team delivered an all-encompassing communications campaign that swept the region and made a genuine business impact for our client, STM Photography.

On the same night, we also picked up silver for the Food Porn Awards in the corporate and business communications campaign category at the North West CIPR PRide Awards, which recognise the leading campaigns and agencies in the region.

Laura Mashiter, managing director at Refresh PR, said: “The CIM Northern Awards celebrate the best marketing talent across the north of England so to take home the award for best agency is testament to our talented team and the results that we deliver for our clients. Winning two awards in one night for our Food Porn Awards campaign cements our agency’s reputation for food and drink communications.”

Diane Earles, network manager for CIM, said: “Congratulations to Refresh PR, which won the Northern Region campaign and Small Agency of the Year categories.”

Paul Say, owner and director at Say-DE Consulting Ltd, who judged the Region Campaign category, said: “It was low cost, but had high impact tactics showing how a small budget can be well utilised with a big idea at the heart of the strategy.”

Charlie Nettle, chair of CIM North East, who judged the small agency category, said: “The strategic focus, implementation of company values and business processes alongside a commitment to training and development suggest this business is mature beyond its years from the perspective of business excellence.”




Tagged with: B2B, Chartered Institute of Marketing, Chartered Institute of Public Relations, CIM, CIPR , communications, Food & Drink, Food Porn Awards, Manchester, Marketing, northern, PR, PR agencies Manchester, PR Agency Manchester, PR Manchester, PRide Awards, PRidenw, Public Relations, Public Relations North West

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The inaugural Heating Installer of the Year Awards

The team at Refresh PR prides itself on being able to come up with innovative and creative campaigns that bring a new buzz and fresh talking points into industries that are more traditional in nature.  


So last year when our client Continental Underfloor tasked us with developing a campaign that would shine a spotlight on the heating industry’s unrecognised champions, it didn’t take long for us to think up the Heating Installer of the Year Awards. Designed to improve the credibility and reputation of tradespeople, and overturn any negative perceptions of the industry, Heating Installer – or HIOTY as it’s become known in the Refresh office – launched officially in November 2015, inviting installers from across the country to enter and shout about the excellent service they deliver.


In the months following, we worked relentlessly as an agency to unearth heating installers from every corner of the UK who go above and beyond for their clients as a given, working to fit energy efficient heating systems that are environmentally friendly and reduce customer bills.

 Refresh PR Award

Our official sponsors – Continental Underfloor, Vaillant, Adey, Graham the Plumbers’ Merchant, Daikin and media partner Installer Magazine – supported us along the way, contacting their databases of customers and encouraging them to enter until March, when our panel of expert judges met to choose eight regional winners.


It was at this point we realised how big a deal HIOTY was to those who had entered. When we called the eight regional winners to give them the good news, each was thrilled beyond belief. They began making plans as to how they could share the news in their local communities, and we provided advice on how they could use their social media channels to further boost their profile across their region and encourage voting in the national heat.


So for six weeks, our installers (and the Refresh team) hammered Twitter and Facebook, while we liaised with our regional press contacts to get their names in the headlines.


At the end of April, the online voting system closed and – while no-one knew who it might be – the national winner had been decided.


Months of hard work and anticipation culminated on May 11th, when our regional finalists gathered at industry trade show Installer2016, where they would find out the national winner. Refresh PR had worked with Installer2016 organisers to ensure the stage was set for the big reveal, briefed the installers on what to do should they be announced the winner, and had our fingers poised to post the news on the HIOTY social media channels as soon as Chris Ingram, founder of head sponsor Continental Underfloor, announced the winner in front of the packed crowd.


And so it was to be that Dennis Hollingworth of Hollingworth Heating Limited, Stockport, took the national crown – and well deserved it was. Dennis took a large majority of the overall vote, being recognised for his sterling service and ability to install complex solutions that made his customers’ homes warmer and more energy efficient.


Not only this, but the hard-working team at Refresh PR has been shortlisted for an award the 2016 CIPR PRide Awards too!








Tagged with: Construction, Manchester, North West , PR, PR agencies Manchester, PR Agency Manchester, PR Manchester, PRide Awards, Public Relations, Public Relations North West

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Refresh PR cooks up a storm with the Food Porn Awards

Refresh PR is definitely a team of foodies, so you can imagine our excitement when, in 2015, STM Photography tasked us with launching the inaugural Food Porn Awards in the North West.

Over a six-month period, we delivered a successful communications strategy that swept the region and encouraged the North West’s best chefs to enter the 2016 competition. Achieving 47 pieces of media coverage and 4,632 unique visitors to the Food Porn Awards’ website, our work helped generate more than 350 quality business leads for STM Photography, with eight new clients signed up to date. The Food Porn Awards not only celebrates the North West’s thriving food and drink scene, but also showcases the value of professional food and drink photography.

Developing relationships with key food influencers, we devised and implemented a successful PR campaign that generated entries from over 250 bars and restaurants, all aiming to be crowned the region’s best. Our judges, which included All About Food’s Robert Gong and Manchester Evening News journalist Emily Heward, had the tough task of shortlisting the entries across four categories: Alternative Eats, Casual Dining, Fine Dining and Boutique Pubs.

January’s hugely anticipated ‘cook-off’ event at Manchester Metropolitan University saw the finalists given just two hours to complete their cooking session, while the team at STM Photography captured their culinary creations on camera. Our judging panel then selected the winners from a shortlist that included Burger and Lobster, The Botanist and Don Giovanni.

And so, following a hard fought competition, the overall winner was announced at March’s NRB Show at Manchester Central. With an attentive audience watching on, Jeff Green of Earle by Simon Rimmer was awarded the title for having the most visually appealing food, the “ultimate WOW factor”.

Refresh has once again been tasked with leading PR for the 2017 Food Porn Awards. We can’t wait to get our teeth into the project and celebrate more mouth-watering meals from across the North!


Tagged with: Food & Drink, Lifestyle, Manchester, North West , PR, PR agencies Manchester, PR Agency Manchester, PR Manchester, PRide Awards, Public Relations, Public Relations North West

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My first month at Refresh PR

As is often the case when you start a new job, I’ve seen, done and learnt a lot in my first month at Refresh PR. To use an obvious cliché, it’s been a breath of fresh air!


The walk to work is always a highlight, with Refresh located in the heart of Manchester’s vibrant Northern Quarter. But, perhaps more importantly, the work I’ve done and the experiences I’ve had since joining have been invaluable.


I’ve been entrusted with some big jobs, namely a national pitch for a newly launched awards and a trip to the NEC in Birmingham to represent a client at the Care and Dementia Show.


I make daily contact with journalists for a whole host of stories and have built some very close relationships with many editors and reporters (as a former journalist myself, it still feels quite surreal being on the other side!). The media coverage I have gained from these relationships has been very encouraging so far and I hope to continue this success in the coming months.


I have an equally strong working relationship with my clients – I have been involved in everything from feeding into new business proposals to discussing our upcoming Christmas nights out!


Internally, I’ve bedded in fantastically with the team and have a great group of colleagues. As the sole man in the office, they have kindly agreed to allocate me a man hour each week, which is testament to their commitment to equality in the workplace.


On a serious note, I have seen how hard everyone at Refresh works every day and how committed each of our team members is to their role. They recently reaped the rewards of their hard work when they won a Silver award for Best Event at the CIPR North West PRide Awards for the media trip Refresh PR ran for client OTONE Audio, a fellow Manchester-based company which manufactures and sells Bluetooth speakers, headphones, soundbars and computer speakers. A great night was had by all at the Midland Hotel – even if there were a few sore heads in the office the next day.


This all being well and good, what have I actually learnt from my time at Refresh so far? I would say mainly that it’s possible to have a solid work and social life balance. If you work hard, you earn the right to enjoy yourself. Another big thing I’ve learnt is that building relationships in this industry is paramount, whether it’s picking up the phone to a journalist or working alongside a client to generate some exciting new content.


Anyway, that’s all for now folks. Hopefully this was a ‘refreshing’ read (sorry). Look out for more blogs from me in future!




Tagged with: CIPR , Manchester, North West , PR, PR Agency Manchester, PR Manchester, PRide Awards, Public Relations, Public Relations North West

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Refresh PR wins at the CIPR PRide Awards 2015

Last Thursday night Refresh PR graced the stage at the CIPR’s North West PRide Awards, collecting a gong for Best PR Event 2015.

The judges recognised Refresh PR’s event which ran in conjunction with OTONE Audio, a fellow Manchester-based company which manufactures and sells Bluetooth speakers, headphones, soundbars and computer speakers.

Refresh PR wins CIPR award

So why did this event stand out? Otone briefed Refresh PR to conduct a media trip to launch its latest range of speakers. Knowing the media houses well, demonstrating the true power and sound quality of Otone’s speakers in an open plan office full of busy journalists was a big no-no. So, Refresh PR hired a branded stretch Hummer, filled it with drinks and party food, and took the journalists for a quick spin.

It meant Otone was able to really show off just why its products are superior – both in sound quality and price – to its (world-famous) competitors. In a confined space Otone could really ramp up the sound and show off!

‘rOadTONE’ was a huge success; media coverage came flooding in and it’s created good will which lives on nine months later.

From all this year’s entries, Refresh PR appeared twice in the shortlist of six agencies in the Best Event category, firstly for its Otone event and secondly for the Arbonne Manchester Drive-By. Refresh PR was also shortlisted for Outstanding Small Consultancy 2015.  












Tagged with: awards, CIPR , Home Interest, Leisure, Lifestyle, Manchester, North West , PR, PR Agency Manchester, PR Manchester, PRide Awards, Public Relations, Public Relations North West

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Good things come in threes for Refresh PR!

Refresh PR received three CIPR PRide award nominations this year - two for the ‘Best Event’ and one for ‘Best Small Consultancy’.


The CIPR PRide awards are held every year and recognise the achievements of public relations professionals, teams and agencies throughout nine different regions within the UK. The CIPR PRide awards are the most recognised awards in the public relations industry, which celebrate and reward outstanding work.


It has been a very busy past six months for Refresh PR, with new team members, successful events, press trips and new clients joining the Refresh portfolio. It is therefore extra special to be receiving three nominations this year! 


Team Refresh’s two nominations for ‘Best Event’ came from the highly acclaimed ‘rOadTONE’ event in London for client, OTONE Audio and our ‘Arbonne Drive By’ event for beauty, health and wellness client, Arbonne.


rOadTONE saw Refresh PR and Otone Audio fill an Otone branded Hummer full of food and drinks and chauffeur journalists around London, chatting and letting them try the brand’s new Blufiniti speaker. As you can imagine this was a huge hit with journalists, ourselves and the Otone team. Read more about the rOadTONE event here.


Nia Dawson explains: "This was a fantastic way to get the journalists all in one place and really tell them about what the product offers. Like the brand itself, we wanted to keep rOadTONE fun and relaxed – I believe we achieved this and I am very proud of the success of the event and the coverage secured following it." 


The second nomination came as a result of the Arbonne Drive By which saw Valentine’s gifts of Arbonne cosmetics delivered to romantics around the city centre. This centred on a convoy of Arbonne’s iconic white Mercedes cars travelling around Manchester city centre for half a day, stopping off for sampling and photo calls at key landmarks and locations.


Arbonne and Refresh PR were joined by the Manchester Evening News for the journey, that also covered the story on the website.


Gemma Killackey explains: "The event was a huge success and it was all down to team work. Each car has a specific role to play so accuracy and planning were key on the day to ensure everything went perfectly, both ourselves and Arbonne were delighted with the results of the stunt."


Both of the nominations for ‘Best Event’ were only possible because of the great clients we have the pleasure of working with at Refresh and the account teams working for them. We came up with never-seen-before campaigns, something which always carries a risk element, but they really paid off for us.


Refresh PR is also nominated for ‘Best Small Consultancy’. This is an award we are particularly proud of; as a small team we work hard and very closely together, which means team work, organisation, cooperation and a shared passion for Refresh PR and all of our clients.


The winners will be decided later in the year by the highest calibre of experts, drawn from the very top of their fields. The awards will be taking place in Manchester on the 5th of November and Refresh PR hopes to be bringing home a well-deserved win!



Tagged with: Manchester, North West , PR, PR Agency Manchester, PR Manchester, PRide Awards, Public Relations, Public Relations North West

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Tonight, we’ll celebrate a landmark event for Refresh PR

Tonight’s CIPR North West PRide Awards will be a landmark evening for us here at Refresh PR.  It’s the third successive year that we’ve entered the Outstanding Small Consultancy award and the third year that we’ve been shortlisted.  In a region with so many great PR agencies, from Cumbria to Cheshire and across to Merseyside, it’s a real honour to be added to a shortlist of just six.


But the real reason for the landmark is that it’s the last year we’ll be able to enter this award.  To be eligible, agencies must employ less than six people; the success of Refresh PR during the second half of 2014 has seen us go from five to 10 team members – we’ve doubled in size in the past few months. 


With this growth in numbers we’ve been able to welcome some new clients: Continental Underfloor joined us in the summer along with lifestyle brand ClaireaBella, and most recently Under Age Sales came on board. 


The agency has also been shortlisted for the Best Use of Press and Public Relations at the CIM’s Construction Marketing Awards, which take place in December, for the quality of its work on the industry-wide Ask for Underfloor campaign.


The reason for the growth is simply the hard work that everyone in the team put in during late 2013 and early 2014.  As a team we decided that we wanted to grow, and we have.  It was in the plan and we’ve achieved it – and maintained our high standards while doing so. Everyone has played their part in making this happen, and on a satisfaction level that’s a huge reward.  


So as we look forward to 2015, we do so in a stronger position to 12 months ago.  But before we reach 2015, award wins or not, we’ve a little bit of well-deserved celebrating to do! 




Tagged with: North West , PR, PR Agency Manchester, PR Manchester, PRide Awards, Public Relations, Public Relations North West

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Refresh PR hired by north west charity The Walton Lea Partnership

Refresh PR will be supporting a North West based charity, the Walton Lea Partnership, with PR services.  The charity provides supported employment for adults with learning disabilities, mental health issues, mobility challenges and early onset Alzheimer’s, and currently has two sites in Warrington, The Walton Lea Walled Garden and the Long Lane Garden Centre. The Manchester-based PR agency was appointed by the charity to raise awareness of its services and offerings to beneficiaries, volunteers, donators and visitors.


Phil Marshall, director at the Walton Lea Partnership, said: “As a charity we strive to service both beneficiaries and the wider community. We are committed to making a difference and aim to improve the self-esteem and status of adults with learning difficulties, helping them to play a full part in the local community. We appointed Refresh PR as it was evident the team is passionate about the work they do and are keen to make a difference.


“We were also very impressed with the work that Refresh PR had completed with other charities, representing their commitment to supporting social enterprise projects. It’s an exciting time at the charity, and we’re very much looking forward to working alongside Refresh PR to help communicate these to our stakeholders.”


Laura Mashiter, managing director at Refresh PR, said: “The Walton Lea Partnership is a worthwhile cause and fantastic charity; after just one visit the team was completely bought into everything it offers.


“It’s important that the public is aware of projects such as the Walton Lea Partnership in order for a continuing growth in visitors, volunteers and donations. This is where we can make a difference and ensure that the Walton Lea Partnership, which is an asset to Warrington and the wider community, gets the recognition and footfall it deserves.’


Refresh PR has also made the Outstanding Small Consultancy shortlist for the 2014 CIPR North West PRide Awards, which is the region’s premier public relations awards scheme. The results will be announced at a ceremony on 19 November.


More information about the Walton Lea Partnership can be found at





Tagged with: North West , PR, PR Agency Manchester, PR Manchester, PRide Awards, Public Relations, Public Relations North West

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Outstanding Small Agency of the Year shortlist for Refresh PR

Refresh PR has been shortlisted in the prestigious Chartered Institute of Public Relations PRide Awards for the third consecutive year running.

Refresh PR CIPR PRide Awards 2014

Refresh PR is one of only six agencies from across the north west to be shortlisted for the Outstanding Small Consultancy award.  The award looks at all aspects of an agency, from PR results and client satisfaction to team development and financial performance.


Over 1,100 entries were received across the UK for the highly competitive awards.  The results will be announced in November at an awards ceremony at The Midland in Manchester.  And they say third time lucky, so please keep your fingers crossed that we can bring home the trophy this year!


About the awards:

The CIPR PRide Awards is the only UK-wide awards scheme that recognises excellence in public relations and communications work across Scotland, Wales, Northern Ireland and six English regions. In its 11th year, the CIPR PRide awards continue to grow as consultancies and organisations across the industry increasingly recognise the benefits of awards from the PR profession’s only Chartered body.




Tagged with: CIPR , Manchester, North West , PR, PR Agency Manchester, PR Manchester, PRide Awards, Public Relations, Public Relations North West

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Refresh nominated for prestigious PR award

We’ve definitely got that Friday feeling at Refresh PR today as it was revealed we have been shortlisted in this year’s prestigious CIPR PRide Awards.


We have been recognised alongside four other notable North West PR agencies in the coveted ‘Outstanding Small Consultancy of the Year’ category for the second year running.


The ceremony will take place on Wednesday 13th November at Manchester’s Old Trafford Cricket Ground. Companies, along with their campaigns, will be thrown under the spotlight as they vie for the top prize – a much coveted PRide Award!


We’re proud to receive such a reputable nomination and would like to extend thanks to all our clients for supporting us and making this possible.


This news follows an exciting month for the agency, which has seen three new staff members join the team and a move of premises.


Let’s hope there’ll soon be another award making its way to Refresh headquarters!




Tagged with: , CIPR Awards, Manchester, North West , PR Agency Manchester, PRide Awards, Public Relations North West

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Two new faces join the team at Refresh PR

Manchester PR agency, Refresh PR, has welcomed two new members to its expanding team.  Tom Lay and Gemma Cannon both join the city centre agency as senior account executives, working across a number of existing and new trade and consumer accounts.  


Tom joins Refresh PR having previously worked in the built environment sector, and is already an integral part of the B2B team, working with market-leading companies such as Saint-Gobain Glass.  Prior to working in the built environment sector, Tom worked with a number of SME’s providing PR support and launched ‘Bad Hair Day’ in 2009.  The national charity campaign, which raised awareness for the condition alopecia, saw Tom receive celebrity support from Gail Porter and Sky One’s Gladiators, and reached four million people across multiple platforms, including BBC Radio and GMTV.


With more than four years’ agency experience, Gemma Cannon joins with a wealth of knowledge having worked across high profile accounts in the hospitality, catering and sports sectors.   Gemma will focus on the agency’s food and drink and home interest clients as well as ensuring every client reaps the benefits of her vast social media expertise; follow her on Twitter @GemmaC_PR for insights.  Attracted to Refresh PR’s ethos and emphasis on working in a team, Gemma is looking to develop her PR career quickly and has already integrated seamlessly into the team.


Laura Mashiter, the founder of Refresh PR, is delighted with how well the two new team members have settled in: “We met Tom and Gemma and knew they were both a perfect fit.  We knew the agency would benefit from their very different - but equally impressive - knowledge, attitude and enthusiasm.


“Refresh PR has just been shortlisted in the CIPR’s Pride Awards as Outstanding Small Consultancy of the Year, something we’re all very proud of.  To achieve this recognition, and maintain it going forwards, we need great people who buy in to our philosophy of putting our clients at the centre of everything we do.  They’ve both hit the ground running and are going from strength to strength and I’m looking forward to seeing where this team will take us in the coming months and years.”     


Refresh PR is interested in hearing from junior consumer and trade account executives who are interested in a role with the agency.  Visit for more information or call 0161 212 1695.

Tagged with: CIPR , Consumer PR, North West , PR, PR Agency Manchester, PR Manchester, PRide Awards, Public Relations North West, Social Media, Trade PR