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Factoring Brexit into PR plans



There’s no escaping the fact that the ‘fail to prepare, prepare to fail’ mantra is cliched. But it’s cliched for a reason: it’s scarily accurate – especially when it comes to business.

 

Whether it’s the development and launch of a new product or service, an acquisition, a recruitment drive, a new round of investment or anything and everything in between the key to success is planning and preparation. After all, if these initiatives aren’t executed precisely they are less likely to deliver organisational goals and potentially leave the business exposed to risk.

 

Anticipating the unexpected

 

Obviously, organisations can’t plan for everything; the nature of business is that it has a habit of occasionally throwing up unexpected ‘surprises’. But even the majority of these are foreseeable (they are usually factored into business plans) and those that aren’t are often catered for with crisis response plans.   

 

This level of preparation is not out of the ordinary; indeed in my experience I’d go as far as saying it is commonplace in business – certainly when it comes to successful ones. Perhaps it’s for this reason that I’m finding it difficult to understand why businesses are being so complacent when it comes to Brexit and factoring it into their PR and comms strategies.  

 

Putting politics to one side

 

In conversations with business the reason for this appears to be that either they don’t want to appear to be panicking, they have no idea of the outcome (none of us do!) so don’t see the point in putting time into creating plans which may be shelved in a few months, or that they don’t want to be seen as coming out in favour of or against the act of leaving the EU. But factoring this into their comms strategies is not a question of scaremongering, talking politics or debating the merits, or drawbacks, of Brexit. Nor is it a case of trying to predict what the final ‘deal’ will look like; it’s simply about having the same pragmatism that already exists across the business; i.e. assessing and planning for all possible outcomes. And you never know, time spent away from the business planning could even throw up some genuine new ideas, Brexit or not!

 

Any form of Brexit that seismically changes how organisations conduct business will undoubtedly require them to make moves to respond to any challenges that arise. For instance, your distribution network might be affected delaying deliveries or an impact to your supply chain may slow production, or you may need a new operational model to continue serving markets outside the UK.

These are all challenges that might not only need to be addressed but will also need the action plan for how they will be tackled communicating to key stakeholders – including customers, investors, employees (etc)  in order to minimalise any impact. And, putting it bluntly, it seems a highly risky approach for any business that is not taking steps to factor these feasible possibilities into their comms strategies.

 

Factoring Brexit into PR and communication plans

 

This should be approached in a similar way to a crisis communication plan (not that I am saying Brexit will be a crisis – remember we’re putting politics to one side here). This means paying consideration to what messages and information you will both want, and need, to communicate– as well as how this will be communicated. How will you reassure all stakeholders that, in the event of the media frenzy that will arise from a ‘no-deal’ scenario, you are responding and taking steps to safeguard the business? The answer, of course, is a well-planned, well executed PR and communications plan.

 

It might be that Brexit is a huge success but I don’t believe that having a contingency plan is a bad decision. It’s simply the politically neutral act of preparing for all outcomes and makes commercial sense. And, in the event of the worst happening, any failure to have prepared for this in your communication plans could only add greater uncertainty, and possible confusion, to what will already be a fraught situation. And as we all know those conditions are rarely conducive to business success.

 

For more information please contact info @ Refreshpr.co.uk or call us on 0161 871 1188.

 

 

 

Tagged with: B2B PR agency Manchester , Brexit PR plan, Manchester, North West , PR, PR agencies Manchester, PR Agency Manchester, PR event, PR Manchester, Public Relations, Public Relations North West

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What does Gen Z mean for the future of HR?



You may think this is a funny topic to be included in a PR blog, but it is actually the topic we explored in our latest roundtable, this time held for our client, Lakeside Hotel & Spa, earlier today. 

Lakeside Hote and Spa

 

To showcase the superior four star hotel as the ideal meeting venue in the North West, we wanted to invite key business professionals from across the region to experience it for themselves, and what better way to do this than with a roundtable?

 

The roundtable, attended by the likes of Nando’s, AO.com, Speedy, RBS and of course, a representative from Lakeside and Refresh PR, explored the topic of Gen Z, and more specifically their entry into the workforce. Chaired by Olive Strachan MBE, the group of leading HR professionals debated this generation’s strengths, challenges, attitude and future in the comfort of Lakeside's Oak Room.

 

Exploring the differences, and similarities, of the generations that have come before them the roundtable questioned how the role of HR can maximise young people coming into the workforce, who are true digital natives.

 

It was agreed that this generation sees social media and technology as a way of life, something that has always been there, meaning they are already on the forefront of future technological advances. The big question then was how, as HR professionals, should this be managed and utilised within organisations, for the benefit of them and their workforce?  

 

The attitude of a Gen Z workforce was also touched upon, with the acceptance that “it wasn’t like that in my day” being said by every generation before us, and more than likely every generation after us. Yes, they are different, but this shouldn’t be feared - it should be celebrated.   Lakeside Hotel meeting venue

 

Gen Z’ers have grown up in a world of instant gratification and the pressure to be perfect on social media; this is mirrored in their attitudes towards work, meaning they are hardworking, hungry to learn, but need the right recognition and encouragement.

 

Overall, it was agreed that a future with Gen Z in the workforce is exciting. They will be able to teach baby boomers, millennials and Gen X, just as much as the older generations will teach them. Mentoring will no longer be one way and communication between the generations is key to allow this continuous learning and development.

 

The debate continued long after the roundtable finished as everyone enjoyed lunch in the hotel’s conservatory overlooking Lake Windermere, proving that there is a lot to be said on this topic, but overall the future’s brightLake District meeting venue.

 

Meanwhile, the hard work of securing comments, features and Q&As on behalf of the delegates starts now for the Gen Yers (and some Gen Xs, yes) at Refresh PR - watch this space!

 

 

 

 

 

 

 

 

 

 

 

 

 

Tagged with: B2B PR agency Manchester , future of work, Gen Z, Leisure, Lifestyle, Marketing, Networking Event, North West , PR, PR agencies Manchester, PR Agency Manchester, PR campaign essential, PR debate, PR event, PR Manchester, PR roundtable, Public Relations, Public Relations North West

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Bee in the City



With just under a month left of Manchester’s Bee in the City, between the team at Refresh PR we’ve been making it our mission to visit them all! Whether it’s in the Northern Quarter, Spinningfields, Media City UK, Heaton Park or any of the other hundreds of locations in Manchester, we’ve been enjoying admiring the Bees, learning about the artists and watching them bring the people of Manchester together.

 

So what is all the buzz about? I have had friends ask me ‘what is the point in the Bees?’ and I must admit at first, I thought they were a nice idea but that was it; they were ‘just a nice idea’. However after walking past them every day for the last couple of weeks, I realise just how wrong I was to underestimate the public art event. It’s impossible to walk through the city not see families enjoying a day out following a trail, locals taking pictures for Instagram or tourists visiting and being totally impressed by what they find! The giant colony of Bees has truly brought a new buzz to the city.

 

The campaign also has a charitable side as people are being encouraged to donate to We Love MCR Charity to help Manchester continue to have a positive impact on its communities. And if all that wasn’t enough, I recently learnt that all of the Bees are also going up for auction on 17th October 2018 to continue to raise money.

 

You’ve got until 23rd September to check them out! Let us know what you think and which your favourites are. Here are Refresh PR's top three Bees (you can see an even bigger selection over on our Instagram @refreshpr):

 

Bee in the City

 

I absolutely love this bright, colourful bee in St Ann’s Square (and at Refresh PR we’re also proud to say that it was created by our agency’s lovely friend @mehaart).

 Bee in the City

Here is our local pretty pick Piccadilly bee!

 

Bee in the City

 

This bee is my personal favourite… you can’t beat a classic! Visit this bee outside Australasia on Deansgate.

 

 

Tagged with: creatiive agency Manchester, Manchester, North West , PR, PR agencies Manchester, PR Agency Manchester, PR campaign essential, PR event, PR Manchester, Public Relations North West

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The often forgotten element of live event planning



As the Winter Olympics launched over the weekend, eyes all around the world turned to take in the hugely anticipated, extravagant production that is the opening ceremony of every games event.

 

But while we watched in fascination as the South Koreans depicted their heart-warming tribute to the elements, while five young children dressed in the Olympic ring colours charged about the stage with a magnificent polar bear (fake, of course), perhaps a handful of us may have known a massive cyber-attack was taking place against the games’ official website.

 

The Winter Olympics website, as well as TV and internet systems, were affected during the attack which took place just before the beginning of the opening ceremony. Reports say all systems were resolved within 12 hours (eek! That’s a long time), but it leads us to once again look at the priorities event organisers place on ensuring all channels of promotion are supported during what would arguably be the remit of a lifetime.

 

Over and over again, we see websites that are designed, built and marketed as ‘just an extra medium’ within a wider production take a hit. It’s as if because the majority of eyes will be on the TV coverage, and potentially also social media, the website – and its capacity and security – should be given less consideration.

 

But doing so opens you up to the risk of a cyber-attack – whether in the form of a DOS or DDOS or a similar system-crashing virus – that compromises not only the potential of the coverage that’s been prioritized, but the reputation of the Olympic Games as a whole.

 

To classify yourself as a professional in the production of events, the ability of every single channel you’re utilizing must be considered with equal priority. Just like you wouldn’t use a faulty camera to showcase the opening ceremony of the Winter Olympics for TV, neither should you go forward with a website that’s vulnerable. You’re waving a red flag to a bull.

 

Personally, I wasn’t aware of the crash until Monday – but the event organisers should have been. In January, Konstantinos Karagiannis, BT’s chief technology officer, described the multiple attempts to bring down the 2012 London Olympics’ online channels as like fighting a ‘cyber onslaught’. Event organisers around the world, take heed - the warning was there.

 

 

 

 

Tagged with: B2B PR agency Manchester , crisis management PR, cyber security PR, event planning, PR agencies Manchester, PR campaign essential, PR event, website security, Winter Olympics

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Refresh PR is named Outstanding Small PR Agency 2017 by CIPR



Refresh is officially the North West’s Outstanding Small PR Agency 2017, according to the Chartered Institute of Public Relations.


Crowned at the North West PRide Awards, the long established and most recognised awards in all PR professional’s calendars, Refresh was recognised for the steps that it has taken in the past year to listen to its clients in an ever changing business landscape, and adapt to the new requirements that customers demand from PR.


The best small PR agency in the North West

The CIPR judges said: “Recognising the need to evolve, Refresh PR has achieved great success across its business. From winning an impressive new line-up of clients to implementing sound business processes, the agency has delivered on what it said it would. It's commitment to CPD is evident, particularly its Refresh Academy initiative, while the quality of work is evidenced by the campaign they chose to highlight – a worthy Gold Award winner.”


Copywriting, press office, SEO, Google and more



The evolution at Refresh that the judges refer to is a direct response to understanding the needs and wants of clients, and the daily challenges that they face. From support with SEO, responding to Google Trends and the statistics on Google Analytics through to driving the strategic direction of PR, social media campaigns, managing PR in a crisis situation and organising roundtables – in addition to press office of course! – the role of the PR professional in 2018 is a very different one to years gone by. Clients need versatile agencies which can deliver informed and tangible campaigns driven by sound and unquestionable statistics and research – all backed with a creative that helps them to stand out from the crowd.

 




Best North West Business and Corporate Communications Campaign

 

Refresh PR, based in Manchester, also took home the award for the Best Business and Corporate Communications Campaign for its work in the food, drink and retail sector. The judges commented that: “Among several strong contenders in this category, it was a robust rationale, clear objectives and a well-informed strategy that helped Refresh PR win the award, not to mention tangible, measurable outcomes. Building on their success…the team applied what they learnt, combining it with some smart thinking to bring together current media and social media trends in the world of food.”


If you’d like to hear more about how Refresh PR’s consultants can help you, please get in touch via info@refreshpr.co.uk or 0161 871 1188.


Tagged with: CIPR , Lifestyle, North West , PR, PR agencies Manchester, PR Agency Manchester, PR event, PR Manchester

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The importance of gaining work experience



As autumn draws near, university students begin to re-emerge for the beginning of term, but most importantly for the much loved event, Fresher’s week. Scrolling through my snapchat recently I have been bombarded with updates from friends enjoying the celebrations and viewed a national snapchat story containing a mixture of different antics from a variety of universities.

Thinking about university, I began to consider my year’s work placement here at Refresh PR, and the importance of year long work placements for students. I am the first year long student intern at Refresh, however I know that I will gain a lot from this process and leave the company full of knowledge, ready for my final year at university.

One of the main reasons I chose my university course, Business Management at Newcastle, was due to the fact we were able to take a year out to gain vital work experience. Placement years are degree based work experience opportunities that tend to be aimed at undergraduate students.

I’m not going to lie, trying to find and apply for placements was difficult which resulted in many of my peers choosing not to do one. I knew that for my future, I needed to persevere in finding one and eventually I was offered this amazing opportunity at Refresh.

There are numerous benefits to completing work experience, but after my first month at Refresh, here are my top five so far:

It can help you find out if the industry is for you

Without having any experience in a particular industry how do you know if you will be suited to that particular career? I believe students should be encouraged to gain experience in the area of work they wish to pursue so they can make informed choices after university.

Helps you decide on a sector

My time at Refresh will help me better understand if I am more suited to working with the B2B team or the B2C team, and if working for an agency is something that will work for me. Throughout this placement they’ll be highs and lows, which will ultimately shape the sectors I choose to pursue a career in.

Develop skills and put the theory I’ve learnt at university into practice

A placement year can help a student develop essential team work and interpersonal skills. Students are able to apply their skills and knowledge to real business situations.  After spending the last two years in lecture theatres I now have the opportunity to apply everything I’ve learnt to real client situations.

Build confidence

Being put in a situation that is out of your comfort zone can help build confidence. A work placement involves creating relationships with work colleagues and business professionals. It can enable students to make contacts in the sector. After conquering my nervousness around media sell-ins I have already started to build my database of journalists.

Look more attractive to an employer

Although gaining good grades will help with finding a job, more and more employers are searching for experience in the sector rather than just relying on grades. Experience helps you stand out to an employer, as it shows you’re committed to being successful in the industry and not afraid of the hard work this takes.

Tagged with: B2B PR agency Manchester , PR, PR agencies Manchester, PR event, PR Manchester, Public Relations

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User generated content: the end of journalism?



Over the last two weeks, news sites across the world have been filled with imagery and videos from those caught up in one of the worst storms on record. While Hurricane Irma has ripped apart several Caribbean islands and is now taking over the Florida coastline, those of us on the other side of the world have felt closer to the eye of the storm than any other before it, thanks to the real-life recordings taken from the scene. The people capturing the material aren’t journalists; they’re residents, families, or those locked up with friends. This type of footage is called ‘user generated content’ (UGC), and while it now forms part of most newsreels we watch during hourly bulletins, once upon a time it was the dread of journalists across the globe.

With the birth of smartphones came the ability for mere mortals to capture their own side of every tale, and it started to unsettle journalists who had spent their lives learning the trade, and earning their position as the story teller. Suddenly, we began to question whether newspapers told the whole story, as more and more the general public were sharing footage that gave a different angle.

Having worked as a journalist, I understand the fear that UGC makes people question how hard it really is to become qualified for the role. Local newspapers are closing every week (the first newspaper I worked at, incidentally, closed down two weeks ago very suddenly – though this was down to ****-poor management, not UGC), but all things considered, if it wasn’t for UGC, we wouldn’t have anywhere near as close an understanding of the devastation Irma has caused in the US and Caribbean. The majority of journalists working for corporations with hefty life insurance policies aren’t venturing overseas through fear of injury or death, so it’s over to those living in the situation to tell us how it really is.

We rely on UGC now as standard practice to bring news and campaigns to life – our Window with a View/Home with a View competition with MyGlazing.com relies inherently on the public submitting images and is crucial to its success – however, one thing troubles me: our capacity, as media consumers, to understand the difference between fake and real news. There’s a propensity amongst us to assume everything we see is true – but even with UGC that’s not the case. There are a multitude of videos and images, reportedly of the devastation Hurricane Irma has caused, doing the rounds, with many being completely false. The lengths people go to now to have their material featured online/in the news is becoming more and more absurd, and with the ability to ‘go viral’ (often for all the wrong reasons), are we taking UGC too much at face value rather than questioning its authenticity?

There is a place for UGC, I have no doubt about it, and I am a firm believer that using it gives us a better idea of what’s going on in the world; it takes us nearer to the action, making us feel closer to its subjects, encouraging us to put ourselves in other’s shoes, because someone just like us is narrating. But journalists and those working in PR still have a huge responsibility to ensure the material that does make it into the mainstream media is accurate, factual and a fair representation. If we can work together in such a way, our news shows will be some of the strongest in the world.

 

 

Tagged with: Facebook, PR, PR campaign essential, PR event, Public Relations, Social Media, Twitter

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Five tips to perfect a work social in time for Christmas!



When it comes to work socials, it’s important to get them right. A good work social can be valuable bonding time for your team; however a bad one can put staff off attending them in the future.

As a creative agency in Manchester, we have a vibrant team with an array of interests, so it’s not always easy to find one activity to suit everyone.

That being said, we also understand the importance of taking a break from the daily grind and working on building your office relationships. After all, you spend a considerable time of each week with your colleagues, so getting to know them can make a huge difference – you may have more in common that you think!

Here, we offer our top tips on how to plan and execute the perfect work social, regardless of different tastes!

Keep it relaxed

Though many believe organised fun is the best kind of fun, this isn’t always the case. After all, no one wants to give up their evening to be ordered around – even if it may seem fun to you! Let people relax and keep timings flexible so no one feels tied down. You want staff to relax and bond, not feel as though they are networking, so put a ban on talking about work!

Plan activities

Many people can be put off by the prospect of a ‘group activity’ however, these are a really good idea when it comes to crowd control. Activities such as a quiz will get everyone involved, create a competitive atmosphere and encourage teams to work together in a less formal setting. Often, if the social is simply drinks, people will split off and the team won’t spend as much time together. With a quiz, you can also incorporate a number of different rounds to play to people’s strengths - be it movies, music or sport!

Keep it exclusive

Try and keep it to simply the office team. Though inviting people to bring a plus one can be a nice way to create a bigger group, it can leave those without partners feeling a little singled out. It also encourages people to spend more time with their guests than one another, something you should always look to avoid. Remember a staff social is about the staff, so don’t dilute this!

Mix it up

If you are planning group activities, quiz teams or table plans, this offers a great opportunity to mix the teams up. Often it’s beneficial to team people up with others they may not always work directly alongside. This will allow people to strike up conversations with those they may not usually get the chance to talk to and create a better atmosphere in the office moving forward.

Book ahead

If you are planning a staff social, I would also recommend making bookings in advanced. Be it dinner or drinks, try to get a bar or restaurant to reserve you an area. This will ensure you have a plan and prevent nights out turning into turmoil as people decide where to go. Often staff will be willing to try out most places and just need a prompt!

Keep it varied

Not everyone is the same, and you may have members of staff who are unable to, or choose not to drink, so ensure this isn’t the focus of the whole evening! If you have activity on booked, such as cocktail making, ensure there is a non-alcoholic option available. If you are in bar, make sure there is additional entertainment, other than simply the next round of drinks!

 

Tagged with: Lifestyle, Manchester, Networking Event, North West , PR, PR agencies Manchester, PR event, PR Manchester, Public Relations

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Want to know how to run a memorable PR event? We may have just the answer



Refresh PR’s head of B2B, Erin Heywood, is presenting part of a seminar focusing on the importance of engagement with customers in the construction industry at an event in London, this November.


Facing a variety of challenges such as the impact of Brexit, localised competition, price rises in the supply chain and effective communication with their own customers, construction businesses can benefit hugely from PR campaigns that champion the hidden gems of the industry.


Refresh PR’s Heating Installer Awards and Window with a View campaigns are examples of this, and as such, Erin will be explaining to a crowd at The Building Centre, on 8th November, exactly how award schemes and events are a great way for businesses of all sizes to extend their reach and bring in new opportunities (as well as achieve much earned credibility for their hard work).


To sign up for the two hour event, click here: https://www.cim.co.uk/event/84861/ 


Alternatively, get in touch with Erin for more details on erin@refreshpr.co.uk

 

 

 

Tagged with: PR campaign essential, PR event