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Refresh Reflects: Top Five PR campaigns of 2017



We are constantly on the lookout for impactful PR campaigns – whether that’s big budget stunts or small scale reactive media relations. We monitor what makes consumers sit up and take notice. These are our favourite campaigns from brands other than our own.

  1. Hotels.com - ‘sanctuary’ for pool inflatables at a hotel in Majorca. Really fun idea that generated plenty of coverage and even though it’s one step away from what the brand offers, it’s still relevant. Just shows that clever ideas needn’t cost the earth
  2. Disney – Dream Big. A global photography campaign that showcases empowering images of real life women to encourage girls to aspire to be more than just a princess. A brave campaign by the creator of the world’s most iconic fictional princesses
  3. Greggs – Sausage Roll Jesus. Whether the controversy was all part of the plan or not this got people talking and generated a huge amount of coverage – both ideal outcomes for a PR campaign, whether it’s intentional or not
  4. Sky’s Ocean Rescue – a campaign that could make a real difference on a global scale. With lots of famous faces and maximising its connection to Sky News with plenty of coverage, so far this campaign looks like there’s no agenda other than clearing the seas. If successful it may lead to new legislation about plastics too, so has wider environmental impact
  5. Missing Type – going into the third year this campaign still packs a punch for National Blood Week. Removing key letters from iconic road signs, such as Downing Street, and brands such as Waterstones, even the Daily Mirror got involved. Even better, it is still making an impact and helping to drive people to donate blood

Tagged with: , Lifestyle, PR Agency Manchester, PR campaign, PR campaign essential, PR Manchester

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Leicester plumber is winner of Heating Installer Awards 2017



The public vote to decide the national winner of the Heating Installer Awards 2017 has been revealed.

 

Peter Booth, of Loughborough, can officially introduce himself as the UK’s best heating installer (until next year’s awards at least). Taking place at Installer 2017, the award announcement drew in large crowds and huge support from across the industry.

 

With a total rebrand and dedicated press office, the awards have been a roaring success, exceeding all of last year’s results. The number of award entries was up 50 per cent, with more than 2,000 votes cast throughout the campaign - a 33 per cent increase year on year. Throughout the campaign we gained the support of eight sponsors and dozens of industries bodies, including CIPHE and Pimlico Plumbing’s Charlie Mullins.

 

The Heating Installer Awards reached a record number of people, through the use of our B2B PR campaign. Our 2016 winner, Dennis Hollingworth, was on the one show, and we reached over 357,000 people on Twitter alone.

 

We were inundated daily with messages of support and encouragement, both for the regional shortlist and the awards themselves. Over on Facebook, the awards reached 115K people.

 

From our presence at Installer 2017 and ongoing social media activity, we have already had hundreds installers register for the 2017/18 awards. Entries will open in the Autumn and we’re expecting to further exceed last year’s target.

 

If you want to get involved, we’re still looking for sponsors, so call us on 0161 871 1188 for more information.

 

 

 

 

Tagged with: B2B PR, B2B PR agency Manchester , Heating Installer Awards, Manchester PR, PR agencies Manchester, PR Agency Manchester, PR campaign, PR campaign essential