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What I Love About PR This Valentine’s Day



So this Valentine’s Day, as everyone is getting soppy over flowers and chocolates, I thought I would reflect on what I love most about working in PR. After all, you probably spend more time at work than with your significant other, so you may as well love what you do.

 

After a decade working in PR I have experienced the good, the bad and the ugly of the industry and I have also seen it grow and develop into a marketing force to be reckoned with, something that I know will continue. So here are the top three reasons why I love this job.

 

PR gets results

For a long time measurement has been a dirty word in PR. As we typically form part of a complex marketing mix it has been very difficult to prove that PR has activity driven any form of action – whether that’s a purchase, increased brand awareness, or footfall/web traffic.

 

But now, thanks to the changing face of the media and improved analytics it is easier to see the impact of our activity. Now, more than ever, clients are wanting online coverage and it is easy to see why. Not only does it live on a site forever, but it helps improve a brand’s SEO and for ecommerce offerings, it can drive sales.

 

For example, we were able to track every piece of online coverage we got for our client BuildMyGift.com on the run up to Christmas to see how it performed. Having achieved backlinks on the likes of Glamour.co.uk, Metro.co.uk and WhatEmmaDid.co.uk, we used Google Analytics to track the activity and could prove it drove website traffic and even more importantly, sales.

 

PR is subtle

Now subtle isn’t always good when it comes to marketing, so bear with me on this one. It is very rare that you’d find a brand that wants a subtle approach to marketing; most want to make a big impact and fast. But with consumers now being hit with up to 10,000 marketing messages a day, sometimes too many in-your-face campaigns can become white noise.

 

PR has to be smarter than that. Just the other day a friend send me a travel article about the best places for a girls’ trip, which I read from start to finish, taking in the tips and advice on where the best bars and Instagram moments are.

 

It took a few minutes to realise that this wasn’t just a handy travel guide, but a PR feature for a new dating app, which received a couple of mentions throughout (with a live link of course). Now, if it is taking someone who works in the industry a few minutes to figure this out, then to the untrained eye the app is simply part of this feature recommendation. See, subtle, while aligning a brand with your values – now that’s clever.

 

PR is cost effective

Bill Gates said: “If I was down to my last dollar I would spend it on PR”, and let’s face it, he seems like a pretty smart guy. Bill knows that you don’t have to spend tens of thousands of pounds to make a big impact with PR. There are no big production budgets and you don’t have to spend a penny on buying the media space.

 

It is about putting your audience at the heart of what you do, and understanding where they see messages and what they trust (see point 2 – subtle and clever). Sometimes the most effective piece of PR is one that didn’t cost a thing, other than a person’s time; a person who is creative, strategic, intelligent, forward thinking and adaptable to audience needs. And luckily I am surrounded by those people every day.

 

What do you think?

 

 

 

 

 

 

Tagged with: B2B PR agency Manchester , creatiive agency Manchester, Creative Agency, North West , PR, PR agency, PR Agency Manchester, Public Relations North West

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Refresh Academy adds modules for 2018



We work extremely hard to ensure our team is upskilled in the services that our clients require for today’s business environment. During 2017 we were advised by many of our clients that they were seeking additional consultancy services, and not only that, but more campaign-based activity too.

 

Having an effective team which can fulfil the needs of our clients is crucial to the success of the agency, and we’ve worked hard to make sure that each team member has the ability to deliver the high standards that have become synonymous with Refresh.

 

Whilst our team undertakes regular training each month as standard, it’s important for us as an agency to help each person stay one step ahead. New modules added into the Academy for 2018 include:

-        PR to deliver on business objectives

-        Creating creative ideas to cut through the noise

-        Effective PR backlink campaigns

-        GDPR

-        Effective KPI and measurement setting

-        Crisis management

 

 

 

 

 

Tagged with: B2B PR agency Manchester , creatiive agency Manchester, PR agencies Manchester, PR agency, PR training