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Refresh PR launches video as part of campaign for client OTONE Audio



Our client, speakers brand OTONE AUDIO, has been exhibiting at the Gadget Show Live 2013 this week. We have worked with them to create a cheeky film asking the show’s gadget loving crowd how it likes to relax and let loose... We got some pretty funny responses! Check out the video here:

Tagged with: , Birmingham, Facebook, Home Interest, Leisure, Manchester, NEC. Gadget Show Live, Otone Audio, PR, PR Agency Manchester, PR Manchester, Public Relations, Retail, Social Media, Twitter, YouYube

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Otone Audio's Aporto travel speaker - little system, big noise!



Here at Refresh PR we’ve been working with new, UK based speaker manufacturer Otone Audio for just over eight months now, and it’s fair to say that it’s been a very exciting journey.

From starting off with an initial media tour to show the systems off to some of the top tech magazines in London such as Stuff, What Hi-Fi and T3, to sending numerous samples out to the UKs most influential tech bloggers, to launching the full range at the Gadget Show Live in April, while all the time gaining an enviable social media following, it’s been an amazing few months working with this new UK based consumer electronics brand.

It’s easy to get excited about Otone Audio – the systems look fantastic and sound even better. So far, they’ve had some excellent reviews too, so it’s clear to see that they are very much in demand. The systems really are high performers on both sound and design. I am sure some of Otone’s competitors are now having many sleepless nights with this new UK brand taking on the market!

After hearing about my impending holiday to the Garden Festival, a micro-music festival by a beach in Croatia, the lovely chaps at Otone Audio kindly sent me one of their Aporto travel speaker systems, to make sure I could enjoy music during every step of my trip. 

And I was very pleased when I received the portable speaker system. Especially as Aporto has gone down a storm with the national media contacts that we’ve sent it to so far. Some of the reactions have been brilliant - The Sunday Times and the Sunday Mirror raved about its crispy clear sound quality, Android mag gave it a cool five stars and made it the editor’s pick, and T3 magazine loved its modular design and attention to detail.

And I have to say, these travel speakers quickly impressed me too, even before I turn them on. Light, compact and sleek, Aporto is truly perfect for music on the move. The system slotted nice and neatly into the side compartment of my rucksack, meaning it didn’t take up much space at all.

The system is compatible with smartphones, mp3 players and laptops, all providing they have a standard audio jack connection. I hooked it up to my i-phone immediately and I knew they were both going to get along very well together, and enjoy a close, long lasting friendship!

Aporto’s modular design means the system can take on two forms – keep its three sections securely together and you have what looks and performs like a mini soundbar. Pull each side speaker apart from the middle control section (the retractable cables here are a great feature) and you have a mini 2.1 surround sound system. The sound has surprizing depth and clarity, especially for the reasonable price of £34.99.

The system is powered by batteries, which are included in the pack. It takes three AAA batteries and they seem to last really well (in the user guide, it states that the battery life is around six hours in total). As well including a 3.5mm audio jack to jack lead it also has a USB connection cable so it can connect to any PC or laptop.

On the beach, at the hotel, on a transfer coach, on a big boat sailing through the Adriatic Sea, the Aporto system did me proud and made sure that I enjoyed a plethora of music at maximum impact - from the house and techno beats of Laurent Garnier to the melodic tunes and guitar sounds of the Stone Roses to the soulful vocals of James Brown. It’s surprising how loud Aporto can be turned up for a system of its size, especially as it managed to maintain a well-balanced and non-distorted sound.  I’d say I was suitably blown away by its performance!

The Aporto travel system has totally won me over, and I am a big fan. It’s safe to say that it will definitely be one of my essential travel companions moving forward. I would highly recommend Aporto to anyone who needs a well-designed system that is compact, unique and a high performer on sound.

Tagged with: Otone Audio, Portable Speakers, PR Agency Manchester, Sound System

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Otone Audio Press Trip



Anna Wharton:

 

Last week I went to London and Bournemouth on a 2 day press trip with our client Otone Audio. We visitedOtone Audio some of the UK’s top tech and gaming magazines to show them Otone Audio’s fantastic new range of desktop speaker systems.

 

 

The systems are easy to get excited about - they are stylish and sleek in design and for their price bracket, they are a market leader for sound quality and price too. With such good products to show off, we were feeling very excited about the press trip!

 

There seemed to be plenty of interest in Otone Audio – I managed to secure appointments with some very influential journalists at some of the UK’s top tech and gaming magazines after briefing them on Otone Audio. This includes Stuff Mag, T3 Mag, What Hi-Fi Mag, XBox 360 Mag and also Mixmag.

 

Gareth Thomas, product manager at Otone Audio, joined me on the press trip. Gareth has worked in the home audio industry for seven years, so he has bags of experience and only works with quality. He has spent the last couple of months working closely with Otone Audio’s development team to make sure the performance of these systems would knock the socks off the journalists we were visiting!

 What HiFi

The first stop was Haymarket Publishing in Teddington. We met two of the UK’s top techy titles – Stuff mag and What Hi Fi mag. Stuff wanted to review Afieno, a 2.0 system, and What Hi-Fi want to cover the impressive Stilo 5.1 surround sound system. They were clearly impressed. This month both of these systems will be put through intense sound quality tests in Haymarket’s specialist, hi-tech audio testing room which cost a whopping £1m to design!

 

Our next stop was Bournemouth to visit two top gaming titles at Imagine Publishing – Xbox 360 Mag and 360 Mag. Here we set up Stilo 5.1 surround sound in the special games testing room - a glass box in the office with a big leather sofa facing a huge wide screen TV. We hooked up the games console to Stilo 5.1, put Call of Duty: Modern Warfare 3 on and turned the lights down and cranked the volume right up, all fully immersing ourselves in a virtual war zone! Judging by the crowd of journalists that gathered outside the meeting room to see what was going on, I think Otone Audio made quite an impression!

Mixmag

 

Next we headed to Mixmag, which was a very creative feeling office in Angel. House music was pumping, and there were piles of magazines and CDs all around. The walls were a colourful collage of posters and images of international DJs. We gave their online editor an Otone Audio demo and presentation in the corner of their office, and he was pretty blown away with the sound quality. He quickly requested a sample of Stilo 2.1 Pro to review, and spoke excitedly about the style and functionality of this system. I am pretty sure he will be writing some very nice things about Otone Audio in his review!

 

All in all it was a very positive press trip, and as we hoped, Otone Audio’s systems got a truly fantastic response. We can’t wait to see the reviews go live in the magazines come February!

 

 

 

 

Tagged with: Mixmag, Otone Audio, Refresh PR, Speakers, Stuff Mag, What Hi-Fi