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Taking the initiative: CIM Manchester presents the latest in innovation for businesses



The latest CIM Manchester event focuses on how innovation can be used in businesses to drive growth and development. By reflecting on real examples where innovation has helped a company flourish, the event is set to evoke discussion and engage business leaders and marketers alike.

Guest speakers will include Dom Rodwell, chief creative officer at Play, Manchester’s design and innovation company, and Claire Gavin, head of innovation at Pets at Home, Britain's largest specialist pet retailer.

The irony we often face when discussing innovation within business is whether the actions of a company are in fact innovative – businesses need to be able to walk-the-walk as well as talk-the-talk. Understanding the expertise behind the processes of introducing innovation into a business is the first step to being able to implement a successful strategy into your own company.

Practically applying innovative ideas to a business can be tricky – but it isn’t limited in scope. Informative guidance about previous successful strategies and access to experts can prompt you to adopt a different way of thinking that is most suitable to your company.

Pets at Home has grabbed innovative thinking by the horns and launched an appeal to product inventors to get their designs on the shelves of the national retailer. Through pursuing alternative measures and communicating with experts outside of the company, Pets at Home has been able to assert itself as a leader of innovation within the industry, and Claire will no doubt have invaluable advice for businesses looking to adapt a similar approach.

With an increasing amount of technological advancements throughout the business and marketing world, it is vital for companies to effectively capitalise on their strengths by utilising the vast range of platforms, both online and offline.

 A stand out example of innovation that got everyone talking in the office was Asda adding real social media posts from customers about the products from the ‘Chosen By You’ own-brand food range to the packaging of the products themselves. The pre-launch utilised a multitude of online platforms – incorporating social media and customer feedback – as well as building trust in the brand by demonstrating customer satisfaction.  

With Manchester as a national hub for business and digital innovation, this event will be a great opportunity to hear from the experts about how to effectively invest in innovation, as well as a chance to network and meet like-minded professionals. We’ll see you there!

'Managing innovation: how to drive business growth' will take place at Manchester Business School on Wednesday 9th October. For further information and to register for tickets, please click here

Tagged with: Business, CIM, CIM Manchester, Innovation, Manchester, Marketing, Networking Event, North West