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Strong start to 2018 as Refresh PR welcomes four new clients



Manchester-based agency, Refresh PR, has secured four new clients, delivering the agency’s most successful growth period to-date.  The PR agency, which recently celebrated its eighth birthday, has won new clients for its built environment, retail and lifestyle teams.

 

After a competitive five-way pitch, Cheadle based Equity Housing Group, a social housing provider with over 4,500 properties across the country, selected Refresh to manage its PR and deliver crisis communications. The campaign will work to reinforce Equity Housing Group’s established position within the housing sector.

 

When speaking of the win, Erin Heywood, head of B2B at Refresh PR, said: “Refresh PR has extensive experience in both the housing and construction sectors and our expertise in these areas shone throughout the pitch. The social housing market presents some exciting challenges and we look forward to working on Equity Housing Group’s PR and communications.”

 

Helena Banfield, marketing, brand and comms manager at Equity Housing Group, continued: “A number of agencies pitched for Equity Housing Group’s PR contract however we were impressed with the industry knowledge, out of the box thinking and enthusiasm from the team at Refresh PR. There are exciting times ahead for Equity Housing Group and we look forward to welcoming Refresh PR to be a part of that.”

 

Following project work in 2017, Refresh PR has also been appointed by Calla Shoes, a manufacturer of beautiful and stylish footwear for women with bunions, and Esteem – No Pause, a clothing collection designed specifically for women experiencing symptoms associated with the menopause. Calla and Esteem are both part of the successful Entrepreneurial Spark Business Accelerator, the world's largest free people accelerator for start-up and scaleup businesses.  

 

Using its extensive knowledge of the fashion, women’s lifestyle and e-commerce markets, Refresh PR has developed bold strategic consumer campaigns for both Calla and Esteem, utilising a clever mix of content, video, imagery and media relations to reach the brands’ niche audiences effectively.

 

Further cementing Refresh’s expertise in online retailing PR, BuildmyGift.com has also signed to work with Refresh PR. Launched in November 2017, BuildmyGift.com, was created out of a need for better and more personalised gifting options. Refresh PR has already used a hard-working press office and influencer outreach to secure prominent coverage for the ambitious start-up.

 

Caroline Gibson, head of consumer at Refresh PR, said of the wins: “Calla, Esteem and buildmygift.com were all new business launches that required intensive PR campaigns to introduce them to both the media, and the public. Conducting project work in 2017 demonstrated not only Refresh’s ability to provide PR that has clear influence on the profitability of the companies, but also our love for the work that we do. 2018 is an exciting time for Refresh PR and our new clients.”

 

Contact Refresh PR on 0161 871 1188 to find out more about the business.

 

 

 

Tagged with: B2B PR agency Manchester , creatiive agency Manchester, Health & Beauty, Leisure, Lifestyle, PR, PR agencies Manchester, PR campaign essential, PR Manchester, Public Relations, Public Relations North West

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How PR can make a difference to new businesses



Since Refresh PR launched eight years ago the team has successfully impacted its clients business, helping to build awareness and drive sales. But the businesses we’ve worked with have all been completely different and all come with various challenges and opportunities.

Recently, Refresh PR has worked with a number of start-up companies and in the process has learnt more about what it takes to help kick-start their business.

From the launch of Skinny Lager less than 12 months ago, which now has listings nationwide, to introducing Calla Shoes to the media, with a piece in the Mail Online increasing website visitors by 300 per cent – we’ve had huge success with these start-up businesses.

With all of our clients, the Refresh team immerses itself into the industry or sector they’re operating in, but with a start-up this is even more crucial. Often working with smaller teams, any insight or observation the team here at Refresh shares could not only make a difference to the PR success, but also the success of the business.

When starting a business it can often be difficult to know where to spend the marketing budget to make the biggest impact and ultimately provide the biggest ROI. So as part of our job as marketing professionals we take the consultancy role very seriously. If the business objectives can be achieved in a more effective way, other than PR, then we won’t be afraid of telling our client just that. Ultimately we want our client to succeed so we can grow with them.

Often with smaller in-house teams, start-ups rely on their agencies to be an extension of their business, even more so than a more established brand. This is one of the best parts about working with a start-up, as you can begin to see the genuine impact the team is having, across the board, not just in the marketing sector.

With a number of new start-ups, the world of PR and marketing is often completely foreign to them, as a number of these entrepreneurs don’t have this type of industry background. Again, this is one of the reasons we love working with start-ups here at Refresh – the education and support we can offer to make a genuine difference to a business.

Talking about the role Refresh PR played in launching the business, Stuart Cordingley of Gourmet Meat Club, said: “We started working with Refresh early on to help improve our SEO and generate brand awareness, ahead of a new website launch. In the six months we have been working with the team they have gone over and above the coverage delivery you’d expect from a PR agency, also acting as consultants across a wide range of marketing and business issues, helping to drive the launch forward.

“They’ve understood the needs of a new business and have become an extension of our internal team here at Gourmet Meat Club.”

If you are starting a new business, or would like to kick-start your current PR activity, then call 0161 871 1188.

 

Tagged with: Food & Drink, Health & Beauty, Leisure, Lifestyle, North West , PR Agency Manchester, PR Manchester

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Three things I loved about Arbonne’s AAC this year!



Arbonne has been a client of Refresh PR’s for almost four years and each year we have the pleasure of attending its annual conference, which is unlike any other annual conference you will ever attend!

Arbonne is a health, wellness and beauty brand; its products are all vegan friendly, botanically based and cruelty free – something that sets them apart in such a busy industry. It’s a client I love working with, given my passion for all things beauty and skincare – so the annual conference is always a highly anticipated event.

It is the company ethos that shines through at this event, an inclusive company that celebrates the success and achievements of its Independent Consultants, whilst being family friendly and incredibly feel-good!

I had been invited along with the Arbonne team to capture the atmosphere on Instagram, creating a live stream of the event, allowing teams from Australia, the US and many other regions to experience it alongside the UK. I was also there to assist the videographer in capturing footage and interviews with some of Arbonne’s key players, in order to create a round up video montage.

This year’s event kicked off in my home town of Glasgow and celebrated Arbonne’s tenth anniversary, so of course this year was always going to be extra special. Here is my run through of the three things I loved most about AAC 2017 – though the list could go on forever!

Red Hot Chilli Pipers

On the Friday morning, Scottish piping band the Red Hot Chilli Pipers took to the stage to kick start the day! The band play a mix of modern music to the Scottish bagpipes, so it was a fitting way to get the crowd going in Glasgow. The atmosphere was electric, after all, dancing to high tempo bagpipe songs at 9:30am on a Friday isn’t the usual start at an event, but it certainly worked and got the 2,500 attendees to their feet.

Recognitions

During the course of the three day event, there was a number of people who are recognised for their achievements over the past year. Every year Independent Consultants are welcomed up on to stage and receive a huge round of applause and a single rose, however this year, of course, it was a Scottish thistle. The atmosphere in the room when the stage fills with promotion recognitions is unbelievable; each and every person shows such encouragement to those on stage and the positivity is felt from wall to wall.

The People

Often at conferences it can be hard to encourage a crowd of people to participate in social media videos, to show genuine enthusiasm and portray the atmosphere felt in the room. At AAC, this wasn’t an issue. The social media content creates itself, as the buzz in the room and the smiles on people’s faces make for an incredibly upbeat event. With people so willing to throw themselves into every part of the event, eager to get the Arbonne message out there, everyone is such a pleasure to work with – it is the people who make the conference what it is! 


Tagged with: Creative Agency, Health & Beauty, Lifestyle, PR Agency Manchester

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Is smart technology taking over your world, without you even realising?



Here at Refresh PR we specialise in communications within the food and drink, construction and lifestyle industries. Over time we’ve seen the internet gradually make its presence in every one of these sectors, from smart thermostats to hairbrushes. We’re sure that soon enough we’ll be able to control most things remotely, at just a touch of a button (or should I say a 3D facial recognition scanner).

 

Smart technology is no longer marketed solely at the young, successful and tech savvy among us. Take the recent launch of L’Oreal’s smart hairbrush; created with sensors to assess hair quality, fully equipped with a microphone that records the sound of breaking hair and an app that recommends products, it is clear that even the beauty industry, which sees customers range in age from 12 to 90, has taken a step up in the world of smart technology.

 

Our client Arbonne was one of the first to embrace cutting edge technology, with the launch of the Intelligence Genius Ultra Device, an ultrasound device that makes products work not only faster but smarter. It works by utilising a combination of gentle ultrasound waves and a warmed applicator to smooth products onto the skin for maximum results. Find out more here.

 

Beauty brands are increasingly investing in innovation, and it seems that soon the average hair brush just won’t cut it. Will using your fingertips to apply cosmetics go out of the window completely?

 

On the subject of windows, one of the leading sectors in smart innovation is home interest. Reports claim that using affordable smart home technology is already playing a significant role in reducing energy costs, due to it allowing companies and households to use energy more efficiently, reducing the need to build more power stations.

 

Not only does smart technology affect what’s in the home, but also the wider house building industry. Manufacturing and construction jobs both feature in the top five sectors that may be vulnerable to automation according to recent data released by jobs search engine Adzuna. So do the positives, increased production and a reduction in costs, outweigh these potential negative implications?

 

Revolutionary internet-based software has also made its way into the food and drink industry. Recently, a coffee shop in London used 3D printing to match people together by having the face of the person they admire lasered onto the froth of a coffee. This is personalization a step too far for me, but not everyone will feel the same.

 

Finally, cutting edge technology is not only changing how we use products, but also how we purchase them. Amazon is used to leading the way, however its new automated retail prototype has caused quite the controversy. It has already made shockwaves with pioneering the use of drones to deliver packages instead of humans, and has now revealed plans to launch a two-storey, automated grocery store; manned by just three humans, it is mostly run by robots.

 

I think that smart technology is great and I would invest in anti-ageing tools in the future, however 3D printing of food and drink seems a little too futuristic for me!

 

Are you embracing smart technology or do you appreciate the human touch? Let us know in the comments below.

 

 

 

Tagged with: Food & Drink, Health & Beauty, Home Interest, Lifestyle, technology

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Refresh PR's Christmas gift guide 2016



December is in full swing and it’s the season of giving, but we all know it’s not so easy to pick the perfect present for the loved ones in your life. Here at Refresh, we’ve compiled a Christmas gift guide with the help of our client Arbonne that not even the fussiest of family members could refuse.

 

1.      For the one waiting under the mistletoe

It’s hard to find the perfect red lip to enhance your look during the festive season, but Arbonne’s Smoothed Over Lipstick will leave your lips super soft and with the perfect pout, ideal for kissable lips under the mistletoe! Elle Magazine recommend Arbonne’s Smoothed Over Lipstick in Hibiscus, as the perfect deep red shade in its Christmas Gift Guide this month.

 

2.      For mum

Mums deserve extra love and attention at this time of year, especially after they’ve most likely prepared most of the Christmas dinner and done most of the shopping! Cosmopolitan thought the Olive Blossom & Eucalyptus Gift Set is the perfect treat for any mum underneath the Christmas tree.

 

3.      For the toddler

It’s sometimes difficult to find a gift for a toddler as they become more independent and want to take on the world, but their little hands aren’t quite capable yet! This is where Arbonne’s Leaf it to Me Gift Set comes in. Recommended by B Baby Magazine, the parent and child friendly bottles have larger pumps, giving children the confidence to use it on their own, and the clean refreshing scent is bound to be a hit with both parents and grandparents this Christmas.

 

4.      For the teenager

For the teenager that no longer springs out of bed on Christmas morning, a revitalising hair mask is just what they need.Treat their tresses after a lengthy lie-in; cotton pillowcases can dry out the hair, which can leave a serious case of ‘bed head’ - a big no-no for any stylish teen. Popular TV streaming service Hayu recommends Arbonne’s Pure Vibrance Hair Masque in its gift guide for reality TV lovers.

 

 

5.      For the vegan

More and more people are turning to veganism, not just for the health benefits, but also for their concerns about the environment and the treatment of animals. The experts on all things ethical, Veggie magazine, also included Arbonne’s Olive Blossom & Eucalyptus Gift Set as the ideal luxury gift set, which includes a cleansing body polish and body butter that will help keep dry winter skin at bay and you feeling good that it’s 100 per cent cruelty free.

 

 

Tagged with: , Christmas, gift guide, Gifts, Health & Beauty, Leisure, Lifestyle, Public Relations, Wellbeing

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Twice is nice for Arbonne at the Pure Beauty Awards



Our skincare, cosmetics and nutrition client, Arbonne has been shortlisted in two categories at the prestigious Pure Beauty Awards 2016. A highlight of the beauty industry’s calendar, the awards celebrate the most innovative products launched in the sector over the last 12 months.  

 

Arbonne’s Prime and Proper Eye Makeup Primer, which helps to prevent eyeshadows from creasing or fading, has been nominated as one of the best new eye products.

Arbonne award Refresh PR

In the Best New Electrical Product category, the recently launched Intelligence Genius Ultra Device secured a coveted place in the line-up. The Genius Ultra offers the ultimate next generation solution to help target signs of ageing, by using a gentle circular movement which smooths products onto the skin for just one minute on each area.

 

Kelly Lloyd-Sanderson, marketing director at Arbonne UK, said “We pride ourselves on the creation of innovative products that are vegan friendly and 100 per cent botanically based. To be recognised in two categories is a wonderful accomplishment and is testament to the hard work of our product development teams who stay ahead of industry trends to create products that our customers really want.”

 

Voting is now open for this year’s Pure Beauty Awards. If you’d like to vote for Arbonne, you can do so here: http://www.hpcimedia.com/pure-beauty-awards/award-categories/.

 

 

 

Tagged with: awards, Beauty PR, Health & Beauty, Home Interest, Leisure, Lifestyle, PR, PR agencies Manchester, PR Agency Manchester, PR Manchester, Product Placement, Public Relations, Public Relations North West

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September Success for Refresh PR



As all PR agencies will know, every month brings with it triumphs and challenges but for Refresh PR, September has been particularly triumphant. We couldn’t let October kick off without celebrating some of the team’s fantastic achievements, so without further ado, here are our nine PRoud moments (in no particular order of course – they’re all great):

 

1.       Breaking a Guinness World Record: back at the start of the month Hannah and I travelled to Birmingham to attend our client Arbonne’s annual team conference, AAC. Equipped with a glamorous line-up of Independent Consultants, Vice President and UK General Manager, Vicky and Chief Sales Officer, Heather, we attempted to break the  Guinness World Record for the most kisses in 30 seconds – previously set by comedian David Walliams (we like a challenge). After careful planning and a few morale boosting team talks, we were absolutely delighted to break the record. A very proud moment for the team to be involved in such a landmark occasion and a fantastic reaction from the 2,000 attendees of AAC

2.       A triple client win: we’re very excited to announce that we have won three new clients this month. New snacking brand, Chip Strips, interior architecture company, SpaceZero, and website www.myglazing.com have all retained the services of Refresh PR to execute high-impact campaigns. The team has worked hard to meet the brief for all clients and their tenacity has certainly paid off

3.       Grand nationals: we’ve secured a flurry of high profile national coverage this month across numerous client accounts. Shout outs to the Bras and Honey team for coverage in The Sun, The Mirror, Daily Mail and the Metro, the ClaireaBella team for the Telegraph and Daily Mail and the Continental UFH team for securing The Sunday Times. Just another day at the office…

4.       Welcoming a new Refresher: September brought the arrival of our brand new team member, Emma! After completing work experience at Refresh earlier this year, we were delighted when Emma interviewed for our junior account executive role. A great addition to our team  

5.       Re-Fresh for the win: another great boost for the team this month was receiving a nomination for Freshest Consultancy Team at the national Fresh PR Awards! We’re looking forward to mingling at the glitzy ceremony next month and hopefully we’ll be bringing the award home to Tariff Street

6.       Client nominations: as well as a nomination for Refresh PR this month, we’ve also helped some of our clients receive award nods too. Catering Academy has been nominated in the EDUcatering Excellence Awards for Secondary School Caterer of the Year and Arbonne has received a coveted nomination at the Pure Beauty Awards for its RE9 Advanced® Lifting and Contouring Eye Cream

7.       New projects: we can’t say too much, but we’re VERY excited to be working with our lovely client ClaireaBella on an exciting new campaign this Christmas…stay tuned

8.       Baking for charity: we love an excuse to eat cake, so we were thrilled to get involved with MacMillian’s Biggest Coffee Morning. Check out our Twitter feed for the best bakes and to see how much we raised!

9.       Doing the do with flu: and finally, we’re pleased to be surviving September after being hit with a bad bout of flu - which originated from a team member who will remain anonymous (Laura). We’re stocking up on vitamins and Arbonne’s Fizz Sticks in the hope of a healthier October!

 

Well done team!

 

 

 

Tagged with: CIPR , Fresh Awards, Health & Beauty, Home Interest, Manchester, North West , PR, PR Agency Manchester, PR Manchester, Product Placement, Public Relations, Public Relations North West

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Refresh PR wins UK contract for Arbonne International



Award winning Manchester agency, Refresh PR, has secured a retained account with Arbonne, the international health and well-being brand, following a three-way competitive pitch.  

 

Refresh PR will run a national press office complemented by events and stunts to raise awareness of the brand’s product offering, as well as its business model, which is based on direct marketing via a network of consultants. The company currently has over a million consultants worldwide and offers products ranging from cosmetics, haircare and skincare through to nutrition and sun protection.

 

Arbonne’s senior marketing manager said: “Refresh PR presented its ideas with creative flair and enthusiasm, impressing us with its presentation style and ideas as well as its understanding of our business vision. We’re looking forward to seeing these plans materialise into what will be an exciting 2014 for Arbonne.”

 

Sophie Smith, account director at Refresh PR, said: “Working with Arbonne is a fantastic opportunity for us and an excellent start to our year. The team and I are excited to get to work on a range of activities, including a number of key product launches, to raise awareness of the brand via national, consumer and business press.”

 

This new contract follows an award winning year for the agency. In 2013, Refresh PR won the Recommended Agency Register (RAR) Award for Public Relations (under 30 staff) and Best Use of Press and Public Relations at the Construction Marketing Awards. This accompanied a nomination for Best Small Consultancy at the CIPR North West PRide awards.

 

Refresh PR is currently recruiting for new team members. For more information visit www.refreshpr.co.uk.

 

More information about Arbonne is available at http://www.arbonneinternational.co.uk/.

 

 

 

Tagged with: CIPR , Health & Beauty, Manchester, North West , PR, PR Agency Manchester, Public Relations, Public Relations North West, Wellbeing

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US doctor says sugar is to blame for the obesity epidemic



My name is Corey. And I’m a sugar addict.

I get through a frightening amount of the stuff. There’s my Haribo binges, my cups of tea (milk, three sugars) and daily cans of full fat Coca-Cola - and that’s just the start of it. I shudder to think how much sugar I get through on the average week. I ought to buy shares in Tate & Lyle.

And all this sugar consumption is doing my health no good by all accounts.

Dr Robert Lustig, a leading US doctor, compares sugar to hard drugs like cocaine and heroin, because sugar is just as addictive. "We need to wean ourselves off. We need to de-sweeten our lives. We need to make sugar a treat, not a diet staple," he said.

"The food industry has made it into a diet staple because they know when they do you buy more. This is their hook. If some unscrupulous cereal manufacturer went out and laced your breakfast cereal with morphine to get you to buy more, what would you think of that? They do it with sugar instead."

Sugary foods can lead to heart and liver disease and are apparently the easiest way to add fat around the tummy (my biggest bit as it happens).

I’m inclined to agree with Doctor Lustig, and think it might be time to cut back on the sugar. Slowly.

Just the thought of it makes me want a Twix and a can of coke.

Tagged with: coca-cola, fat, Food & Drink, haribo, Health & Beauty, Manchester, obesity, obesity epidemic, PR Agency Manchester, PR Manchester, Public Relations North West, sugar

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Calling all voters!



Refresh PR recently found out that our client Modern Herbals has been shortlisted for Best Product in the Natural Lifestyle Awards and naturally this has made us very proud indeed!  We’ve been working with them for a few months now and we’ve got everything crossed they will walk away with the top spot. 

 

We’ve just caught up with one Modern Herbals customer who has been using Syno-Vital Hyaluronan – here is how she’s getting on:

 

Patricia Green - “After suffering with knee pain for a fair few years and undergoing an operation to replace my left knee just over two years ago, I was naturally somewhat distressed when I started to experience some pain in my other one.   While these ailments are certainly related to the wear and tear that comes with age (sadly), I’m not keen to rush back to endure the pain and discomfort of having my right knee replaced.  Not yet anyway!

 

“I’d been doing quite a bit of research on alternative treatments and looking at ways to help ease the pain that is being caused from my bones rubbing together and the loss of movement between my joints.  I’d heard about a product called Syno-Vital Hyaluronan, certainly a mouthful to repeat, which helps to replenish the synovial joint fluid which depletes as we age, and decided to order it in the hope that it would perform miracles. 

 

“The instructions advised me to drink the contents of the sachet each morning in a glass of water for at least four weeks.  Within the first month I can certainly say that I’d started to feel the benefits of this product - the aches in my joints have drastically reduced and I’m finding it much easier to move around.   Three months on and shopping isn’t a problem anymore either, although I do need to remember that I’m not as spritely as I used to be (I’m approaching 70!).   While I now only take a sachet every second day, I’m happy with the results and my skin is looking much healthier and plumper too, certainly an added benefit when most things travel south these days!”

 

We’d like to encourage everyone out there to get behind Refresh PR’s client Modern Herbals and vote for Syno-Vital Hyaluronan by logging on to www.nat-lifestyle.com/awards.  Good luck!

Tagged with: Health & Beauty, Lifestyle, PR, Retail, Wellbeing

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Festive Hair Flair



Tuesday evening and I’m in bob, the stylish hair salon in Clapham Junction helping our client with an exclusive Christmas drinks evening.  Refresh PR has been working closely with the team to create an event to reward and thank their loyal customers for the past year and, by 6.30pm the boutique salon is abuzz with life!

Recipease, Jamie Oliver’s store on the high street, has donated the fabulous canapés and as our guests are tucking in to the mouth-watering nibbles and washing them down with a glass or two of vino, they’re certainly enjoying the evening.  The ladies take it in turns to get top tips and advice from the team of skilled hair dressers and bob’s resident makeup artist, as well as enjoying a makeover or two.  Its smoky eyes all round, eye-lash extensions and curls galore which keeps the ladies happy while the men are chatting over a beer or two.

Kenny from L’Oreal is also with us and has kindly donated some wonderful gifts and scented candles for the to-die-for goodie bags which contain lots of great products, vouchers, product information and a special 10% voucher to redeem in the salon.  I hope I get my hands on one…

After five hours, it’s time to shut up shop and say a fond goodnight to everyone, including the team, Matt from DV8, Ash the salon owner and of course our guests.  With the success of this evening’s event, we’ll be looking forward to putting on another one next year.  Well done bob team, well done Refresh PR.

 

Tagged with: Health & Beauty, Lifestyle, PR, Public Relations

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Alexandra Worsley wins National Award



Refresh PR got some fantastic news over the weekend - Alexandra Worsley Health & Wellbeing (www.alexandraworsley.com) won a prestigious national award which was presented to the team on Saturday 23rd October at a ceremony in London.  Beating off competition from all over the UK, and from many well established businesses, the team walked away with the CAM Clinic of the Year 2010.

CAM Expo is an annual event where complementary healthcare professionals in the UK come together at Earls Court in London.  Each year there are major industry awards attached to the exhibition which are judged by a group of industry professionals.  The Clinic of the Year award is regarded as ultimate recognition that can be bestowed on a clinic that has made a truly outstanding contribution to the complementary and natural therapy industry.   Refresh helped by drafting the award entry and then submitting it with fabulous photos taken of the luxurious therapy rooms.
 
This is the second award that the store has been nominated for this year.  In the summer Alexandra Worsley Health & Wellbeing finished as runner up in the National Association of Health Stores awards, only beaten by a business which has been trading for more than 20 years. 

Well done to the whole team over there, who thoroughly deserve this win!!  Having worked with the team over the past six months, it is so easy to see how everyone is so passionate about making the store work for all its customers.  It is unique, vibrant and stylish - and people from all over South Manchester will agree when we say that we hope you all celebrate in style.

Tagged with: Health & Beauty, Lifestyle, PR, Public Relations, Wellbeing

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National journalists love our new client



Recently Refresh PR had a great day walking around London - in our heels! - meeting with the national journalists and telling them all about the Modern Herbals brand Syno Vital. 

 

This fantastic 'miracle molecule' works to maintain soft, young looking skin, healthy joints and eyes.  It is really good, in fact it's one of the most hydrophilic molecules and described as 'nature's moisturiser'. 

 

With all the news in the press at the moment about Botox and the cowboys out there administering it incorrectly, knowing that you can simply add a sachet of Syno-Vital Hyaluronan to a glass of water each morning to help smooth wrinkles and sagging skin that naturally comes with age is definitely something to seriously consider.

 

Syno-Vital is natural and easy to take - it's a proven anti-ageing treatment used by celebs who don't want painful injections in their faces every six months.  And with lots of special offers on a month's supply, it won't dent your bank balance like Botox!  We're off to treat my sore feet now!

Tagged with: Health & Beauty, PR, Public Relations, Wellbeing

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Try Alternative Therapies for Osteoporosis



Refresh PR's new client www.ModernHerbals.com wrote a good blog about World Osteoporosis Day (today) - and we thought we'd share it with you in case it can be of help to anyone you know. 

Try Alternative Therapies for Osteoporosis

Wednesday 20th October marks World Osteoporosis Day, a day dedicated to informing and educating the public about a disease which affects a massive one in two women and one in five men over the age of 50 in the UK.

These people will, at some stage, fracture a bone mainly as a result of osteoporosis and yet the cause of the disease is still not completely understood.

Osteoporosis literally means 'porous bones' and is often referred to as the 'fragile bone disease' - those with the condition are often unaware they have fragile bones until they first fracture one.  It is imperative that people with the symptoms of osteoporosis obtain and then follow medical advice immediately.  However sufferers who have been diagnosed have discovered other ways in which the symptoms can be relieved, so here is our guide to easy and alternative treatments to try:

  • Increase your exercise regime, particularly walking.  Not only is this good for your body in general, it also helps to build up the muscle supporting the bones and helps circulation too
  • An adult should take in 700mg of Calcium a day, however for Osteoporosis suffers this increases to 1200mg.  Ensure your diet is filled with Calcium-rich foods such as milk, certain types of fish and wholemeal bread - even boiled spinach makes the list
  • Supplement your diet with both Calcium and Magnesium tablets - it may sound simple but we all know bones are strengthened by these and something as simple as taking a supplement once a day could really help
  • Get some sunshine as Vitamin D helps our bones from drying out.  If that's not possible, as Winter approaches try a simple Vitamin D supplement
  • Eat a balanced diet to ensure you get as many nutrients as possible at meal times.  Cut down on proteins such as meat and cheese as these make body acids which drain the body of calcium and weaken the bones
  • Take Syno-Vital Hyaluronan - a sachet a day in a glass of water can help retain the moisture in the collagen within our bones, preventing them drying out

For more advice, visit the National Osteoporosis Society at www.nos.org.uk or email the team at info@modernherbals.com.

Tagged with: Health & Beauty, Lifestyle, Wellbeing

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Spreading the wellbeing message



Refresh PR works with Health and Wellbeing companiesIt's not long before the clocks go back (already - eeek!!) and we all need something to cheer us up when those winter nights draw in.

With this in mind Refresh PR is working with our client Alexandra Worsley to help the team over there launch Wellbeing Wednesdays for women (and men!) across South Manchester and Cheshire. On the first Wednesday of every month customers - old and new - will be invited to come into the store for different events. The first one, which is completely free of charge, will be held on 6th October and focuses on skincare. Everyone who comes to the shop between 6.30 -8.30pm will get time with Liz, the Dr Hauschka expert. They'll also get to try out new products that the therapists have all given a thumbs up to.

I can't wait to get along to this event - and this is just the first of four that are planned before Christmas too. Maybe I'm a little biased as Refresh PR has helped to plan it (and clearly therefore tailored it around things we want to try out!!), but fingers crossed the events will go down really well - particularly with this plug on the blog too!

Tagged with: Health & Beauty, Lifestyle, PR, Public Relations, Wellbeing