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Picture perfect: Window with a View judging day



Last week, Erin and I went down to Birmingham to meet our client MyGlazing – the new consumer-facing website from the not-for-profit trade organisation The Glass and Glazing Federation (the GGF) – and a panel of experts from the tourism, architecture, interiors and photography industries for the Window with a View judging day.

If you’ve been following Refresh PR on Twitter, you’ll no doubt have noticed a number of updates on the Window with a View campaign, which aims to find and celebrate the UK’s best windows with views. At Refresh PR we love thinking of creative ideas to meet our clients’ briefs, and we came up with this visual and interactive campaign in order to meet MyGlazing’s objectives of boosting awareness of the new brand, driving people to the website and encouraging people to think about the benefits of modern, energy efficient glazing.

The first stage of the competition saw us encouraging people to enter photos of windows in buildings or attractions that are open to the public which have interesting, beautiful or unusual views. Twitter and Instagram were key channels for us to use in order to encourage people to participate in the competition, and we also liaised directWindow with a view judges ly with hundreds of organisations and business owners to get them on board.

We received over 150 entries from all kinds of buildings and attractions – including libraries, museums, hotels, bars and even derelict cottages. The views and photographs were stunning and we were extremely impressed by the quality and diversity of images we received.

The challenge our judges had last week was to score each entry to create a shortlist of four for each of the 12 geographical areas we’ve split the competition into. The judges (Aaron Andrews, creative director of The Gifted Few; Bernard Donoghue, director at Association of Leading Visitor Attractions; Ståle Eriksen, architectural photographer; James Lee, head of group marketing and communications at the GGF; Katy Tonkinson, partner at Hawkins Brown marked each image on three criteria – the window, the view and the photograph overall. At the end of the day, they also decided on an image to win the Judges’ Special Prize.

We’re delighted with the regional shortlists for the Window with a View campaign – they show the vast variety of wonderful architecture and scenery the UK has to offer, from landscapes to city skylines. Next week, we’ll announce the shortlists and the public will be able to vote for their favourites for each geographical areas. The winner for each region will then be put forward for another round of voting to win the ultimate title of the UK’s best Window with a View. We can’t wait to see the outcome of the first voting stage!

If you’ve been following Refresh PR on social media over the last few weeks, you will have seen us sharing lots of updates on a campaign we’re working on with for our client MyGlazing, the new consumer-facing website from the not-for-profit trade organisation The Glass and Glazing Federation.

The campaign – Window with a View – is a national hunt to find and celebrate the UK’s best windows with views. Nominations opened earlier this year. The window could be in any building or attraction that is open

Tagged with: Hawkins Brown, My Glazing, North West , PR, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West, The Gifted Few, The Glass & Glazing Federation, Window with a View