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Spooktacular Halloween



Each October the UK is engulfed and bewitched by Halloween costumes, props and products. It is becoming a much loved event for children, adults and not surprisingly brands, especially on social media. Last year, retailers were expected to see a £330 million boost in sales, an astonishing amount compared to the meagre £12 million spent in 2001. Therefore, it is no surprise that brands areRefresh PR Manchester using social media to engage with their consumers, whether it is to increase company sales or just to have a little bit of ghoulish fun.

 

The great thing about social media is the ‘social’ aspect, especially during timely events such as Halloween, because everybody can get involved. In a world which now focuses heavily on digital and social media, the realms of creativity for brands are endless.

We have selected a couple of examples that we loved last Halloween based on their creativity.  

 

Mobile network Three helped customers choose their last-minute Halloween costumes with an interactive Vine video, allowing them to flick through a mountain of interactive cards and ‘click’ to discover their perfect costume!

 

Oreo Cookie, known for amazing campaigns, went all out last year and created the online #OreoLab. Oreo posted five Vines in the run up to Halloween, showcasing different creations made in the Oreo Lab. See some of the examples here. The Oreo Lab Nomster was a Refresh PR favourite. You can understand why we’re looking forward to seeing what the brand does this year!

 

Brands such as Coca-Cola, Pringles and Guinness also put a twist on infamous logos for the seasonal event and we can’t wait to see what they have up their sleeves this October!  

 

And if you’re looking for thrills, screams and a fright night in Manchester, look no further than Manchester’s number one scare attraction ‘House of Dead’ at the Great Northern. House of Dead opened its doors to the public from October 9th ‘til the end of the Halloween season. It looks frighteningly good!

 

 

 

 

   

Tagged with: Halloween, Leisure, Lifestyle, Manchester, Marketing, North West , PR, PR Agency Manchester, PR Manchester, Product Placement, Public Relations, Public Relations North West, Retail, Social Media