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Food Porn Winners Announced



 

On the second day of NRB, the Refresh PR team joined headline sponsor Stephensons, STM Photography, White Noise Media and this year’s compere, Virgin Radio presenter Tim Cocker, to make the highly anticipated winners announcement in front of the 2017 finalists and other leading industry professionals.

 

After months of searching the north for the most delicious looking food, plus holding four cook-offs and one judging day, the finalists were excited to finally hear the judges’ decision.

 

Our esteemed judging panel had the task of pouring over the final images from STM Photography, determining a winner for each of the Alternative Eats, Fine Dining, Casual Dining and Boutique Pubs categories, as well as the overall winner for the North West and Yorkshire.

 

This year saw entries from some of the north’s most prestigious eateries including Manchester hot spot Tattu, Iberica in Leeds and the Grand Hotel and Spa in York.

 

The Gilpin Hotel and Lake House took the title for the North West, for its Laksa with Barbary Duck, while Black Swan was crowned victorious for Yorkshire, for its Pan Fried Snapper.

 

Category winners: 

 

Yorkshire

             Fine Dining – The Grand Hotel and Spa, York – Autumn Vegetables

             Boutique Pubs – The Star Inn, Harome – Fridlington Beetroot Terrine

             Alternative Eats – Shoot The Bull, Hull – My Version of A Smore

             Casual Dining – Black Swan, Leeds – Pan Fried Snapper

 

North West

 

             Fine Dining – The Flixton, Urmston – Prosecco and Gin Cheesecake

             Boutique Pubs – My Thomas’s Chop House, Manchester – Corned Beef Hash

             Alternative Eats – Menagerie, Manchester – Cloud Affogato

             Casual Dining – The Gilpin Hotel and Lake House, Windermere – Laksa with Barbary Duck

 

After another fantastic year of the Food Porn Awards, we will be opening entries for the 2018 competition in June, and for the third consecutive year will be encouraging restaurants from across the north to submit their most mouth-watering dishes. For regular updates on next year’s competition, follow the awards on Facebook (Food Porn Awards), on Twitter (@Foodpornawards) and on Instagram (FoodPAwards).

 

 

 

 

Tagged with: Food & Drink, Food Porn Awards, Lifestyle

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Things are heating up at the Food Porn Awards



 

 

Last week, the Refresh team had the best job in PR – managing the Food Porn Awards regional cook-offs. And yes, we got samples!

 

Alongside Shoot the Moon and STM Photography, we witnessed some of the best chefs across the North West, Cumbria and Yorkshire work their magic to create some serious Food Porn.

 

From freakshakes to Michelin star masterpieces, last week proved that Food Porn takes many forms – all a feast for the eyes in their own individual way.

 

Following an incredible 2016, the 2017 campaign launched in September, attracting entries from some of the best pubs, restaurants and cafes. Since then, the team of expert judges have had the tough job of whittling down the finalists to attend this week’s cook-offs.

 

At the four-day event the chefs got to cook up their dishes, before seeing them captured by STM Photography, with a little help from food stylists, making already Food Porn worthy dishes even more tantalising.

 

The next stage will see all of the dishes showcased in all their Food Porn glory for the judges to select their regional and category favourites, which will be announced at the National Restaurant and Bar (NRB) show in March – so watch this space for more updates on the regions tastiest looking treats!

 

 

 

 

 

 

 

Tagged with: , Food & Drink, Food Porn Awards, Leisure, Lifestyle, Marketing, PR, PR Agency Manchester, Restaurants

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Food Porn Awards heat up



The awards are bigger and better for 2017, with more entries and a successful expansion into Yorkshire and Cumbria.

Our team has been liaising closely with key media and influencers in the target regions, generating a real buzz around the 2017 competition and driving restaurants, pubs and cafés to enter.

Following a competitive shortlisting process, our prestigious judging panel selected the 32 most mouth-watering dishes from the North’s best eateries, including Menagerie Restaurant and Bar, Mr Thomas’ Chop House, Ricci’s Tapas and Ciccheti, and The Star Inn the City.

The next stage of the competition will see our finalists move through to the cook-off stage, recreating their favourite dish in the specially selected kitchens, with the culinary creations captured on camera by STM Photography. Our team will be there on each of the four days, working closely with STM Photography to ensure the events run smoothly and generate great content for social media.

The judges will then review the final images and select the category and regional winners, due to be announced at the Northern Restaurant and Bar Show on 22nd March 2017.

One thing’s for sure, we can’t wait to see the final dishes in all their glory!

 

 

 

Tagged with: Food Porn Awards, Lifestyle, Marketing, PR

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Triple triumph for Refresh PR at industry awards



Refresh PR has scooped three prestigious PR and marketing industry awards, including northern small agency of the year at the Chartered Institute of Marketing’s (CIM) Northern Awards.

The CIM Awards, which are judged by a panel of leading industry experts, including several chartered marketers, were announced at the Crowne Plaza in Newcastle to celebrate outstanding marketing campaigns and talent from across the North of England.

We also took the top prize in the CIM’s best northern region campaign category for our work on the Food Porn Awards. Launched to restaurants across the North West, our team delivered an all-encompassing communications campaign that swept the region and made a genuine business impact for our client, STM Photography.

On the same night, we also picked up silver for the Food Porn Awards in the corporate and business communications campaign category at the North West CIPR PRide Awards, which recognise the leading campaigns and agencies in the region.

Laura Mashiter, managing director at Refresh PR, said: “The CIM Northern Awards celebrate the best marketing talent across the north of England so to take home the award for best agency is testament to our talented team and the results that we deliver for our clients. Winning two awards in one night for our Food Porn Awards campaign cements our agency’s reputation for food and drink communications.”

Diane Earles, network manager for CIM, said: “Congratulations to Refresh PR, which won the Northern Region campaign and Small Agency of the Year categories.”

Paul Say, owner and director at Say-DE Consulting Ltd, who judged the Region Campaign category, said: “It was low cost, but had high impact tactics showing how a small budget can be well utilised with a big idea at the heart of the strategy.”

Charlie Nettle, chair of CIM North East, who judged the small agency category, said: “The strategic focus, implementation of company values and business processes alongside a commitment to training and development suggest this business is mature beyond its years from the perspective of business excellence.”

 

 

 

Tagged with: B2B, Chartered Institute of Marketing, Chartered Institute of Public Relations, CIM, CIPR , communications, Food & Drink, Food Porn Awards, Manchester, Marketing, northern, PR, PR agencies Manchester, PR Agency Manchester, PR Manchester, PRide Awards, PRidenw, Public Relations, Public Relations North West

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Shortlist success for B2B Marketing Awards’ tastiest entry



Our work on food and drink campaign, the Food Porn Awards, has been shortlisted for a prestigious B2B Marketing Award! After successfully launching the awards to the North West’s eateries last year, our team of foodies has been rewarded with a nomination in the Best Public Relations Campaign category.

 

The innovative integrated communications campaign saw more than 250 eateries enter, with impressive results for our client, STM Photography.

 

The B2B Marketing Awards is an annual awards event, celebrating outstanding work in the B2B marketing industry. The Food Porn Awards’ nomination comes just a few weeks after it was shortlisted as one of the best creative campaigns at the CIPR PRide Awards 2016, with the winners due to be announced in November.

 

Laura Mashiter, managing director at Refresh PR, said: “Being nominated for such a prestigious industry award is a fantastic achievement for the team and again demonstrates our ability to create powerful campaigns that generate tangible business results. This year, the awards will be bigger and better. As well as expanding to the Yorkshire region, we’re inviting leading food and drink brands to get involved with the campaign and become sponsors. So, if you’d like to get a taste of what we have to offer, get in touch with me or my team.”

 

For more information on becoming a sponsor, email laura.holden at refreshpr.co.uk, or give us a call on 0161 871 1188.

 

Tagged with: B2B Marketing Award, Best Public Relations Campaign, Food & Drink, Food Porn Awards, Manchester, North West , PR, PR agencies Manchester, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West

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A porn-worthy experience



Here at Refresh, we’re huge food and drink lovers so it goes without saying that we’ll be knocking on the doors of the Northern Restaurant and Bar Show tomorrow to see what’s on offer. And it’s even more exciting for us this year, as we’re one of the sponsors of The Food Porn Awards™, along with the lovely lot at Hobs and White Noise.

 

Food Porn Awards I hear you say?! Yes, that’s right. So what does this entail?

 

Well, last year, our talented client STM Photography created The Food Porn Awards™ - with our expert PR help, of course. A search was launched to find THE best food from restaurants, pubs, bars and eateries across our region; and let’s face it, us Northerners know how to eat.

 

In a nutshell, chefs were encouraged to enter images of their most mouth-watering dishes in a quest to be hailed with a coveted award for the most porn-worthy food. A cook-off entailed with 16 super-talented finalists presenting their dishes and having them expertly shot by STM Photography. The finished dishes were presented to an esteemed judging panel made up of food development chef Robert Gong, MMU Professor John Swarbrooke, home economist and food stylist Jo Brewer, food journalist Emily Heward, publisher of Bitten Helen Ramsbottom, Shoot the Moon creative director Oliver Zebedee-Howard. And now the time is here for the winner to be revealed at the Northern Restaurant and Bar Show on 15th March at 3.30pm in the Hub.

 

The NRB is the biggest hospitality exhibition in the north of England and will see over 270 exhibitors and 1000s of visitors over the two days. Jam packed to say the least. We’ll be on hand at STM Photography’s stand (C11) where canvases of the dishes from the Food Porn Awards will be on show, so don’t forget to come and say hi.

 

I encourage anyone who is around to come along to witness the beautifully placed food from fresh out of the sea lobsters and juicy ribs to rich, gooey chocolate cake and exquisite photography of these dishes. You’ll leave hungry for sure!

 

Hopefully see you there… and don’t forget to tweet us (@RefreshPR) - perhaps we could even meet for coffee and cake :o)

 

 

 

Tagged with: Food, food porn, Food Porn Awards, Food PR, North West , Northern Restaurant and Bar Show 2016, NRB2016, PR, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West, restaurant PR, Twitter