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Ecobuild 2017: Inspiring People, Places and Products



Fresh out of university, I’d be lying if I said I was aspiring towards a career in construction PR. Fast forward the clocks and although construction comms is not 100% of what I do, it’s certainly a sector in which I have built up (see what I did there) solid experience and have a keen interest in. Which brings me to Ecobuild – taking place this week, it has been one of the annual highlights of my working life for a number of years. Usually I’m off to London for the week armed with press materials to carry out a busy schedule of media meetings or events on behalf of one of more clients. Unfortunately, this year I’m unable to attend so instead I’ve been eagerly watching news from the exhibition unfold on social media.

 

Social media and industry news outlets have been awash with announcements from the event, from both exhibitors and visitors, so I’ve not been short of reading material. As well as the usual packed conference and seminar programme, the first two days of Ecobuild have seen the usual burst of product launches from companies across the sector, including from the Hadley Group, which launched a design competition for student architects with a prize worth up to £6,000.

 

Day one also saw the winner of Ecobuild’s Big Innovation Pitch announced. For the third year running, Ecobuild partnered with M&S in a search for commercial engineering solutions and innovations that have potential to make a huge contribution to achieving the retailer's Plan A sustainability objectives.  This year saw two winners for first time ever there - Protomax Plastics and Airedale Air Con – congrats to both!

 

Despite reports from last year claiming the show suffered from a lack of visitors compared with previous years, and many in the industry needing much convincing in order to allocate often large percentages of marketing spend to have a presence in one of the many halls, there is no doubt in my opinion that exhibitions such as Ecobuild provide a companies with the ideal opportunity to deliver compelling brand experiences to a captive, targeted audience.

 

Whether its via meetings with potential partners, live events on-stand, meetings with key media, hosting seminars or stunts etc, as long as activity is planned and executed correctly, exhibitions can provide organisations with the perfect platform to not only share their latest innovations with those who matter the most but also secure top quality business leads and gain valuable industry insight from their peers.

 

 

 

 

 

Tagged with: Built Environment, Construction, Ecobuild, PR, PR agencies Manchester, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West

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Downing Street and North West developments win awards for sustainability



It’s not often that the Prime Minister is the recipient of an award (or praise of any kind for that matter – sorry Dave), so David Cameron must be particularly pleased with the news that Downing Street has been named Most-Sustainable In-Use Building by environment assessment group BREEAM.

 

BREEAM (the BRE Environmental Assessment Method) awarded the coalition’s headquarters the prize because of the building’s year on year efforts to become more sustainable.

 

These include ingeniously heating water via IT equipment, recycling 90% of construction waste into the building and cutting back electricity use by 13.5% by installing features such as motion detection lighting.

 

The building, which is over 300 years old, serves as an office to 152 people as well as being the official residence of the Prime Minister, Sam Cam and their children.

 

Downing Street wasn’t the only building honoured for its efforts; many of the winners were from the North West including a redevelopment of Victorian terraced houses in Salford, an industrial renovation in Wigan and the new Co-operative Building in Manchester.

 

Manchester can be proud to say that the Co-op’s office at One Angel Square is one of the most sustainable (and therefore green) buildings in Europe. And if there’s one thing Refresh PR loves its sustainability and being green.

 

Many of our clients provide sustainable solutions for the home (yes, it’s time for a massive plug, brace yourselves): Polypipe Home Solutions, Refresh conservatory roofs and Planitherm all offer sustainable solutions for the home, should you wish to follow the Prime Minister’s lead (sustainability wise, not texting kisses to former News Of The World editors obv).

 

All of the winners, including Downing Street, received their awards today at Ecobuild in London.

 

 

 

Tagged with: Built Environment, Construction, Ecobuild, Manchester, North West , PR, PR Agency Manchester, PR Manchester, Public Relations North West