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Two new faces join the team at Refresh PR

Manchester PR agency, Refresh PR, has welcomed two new members to its expanding team.  Tom Lay and Gemma Cannon both join the city centre agency as senior account executives, working across a number of existing and new trade and consumer accounts.  


Tom joins Refresh PR having previously worked in the built environment sector, and is already an integral part of the B2B team, working with market-leading companies such as Saint-Gobain Glass.  Prior to working in the built environment sector, Tom worked with a number of SME’s providing PR support and launched ‘Bad Hair Day’ in 2009.  The national charity campaign, which raised awareness for the condition alopecia, saw Tom receive celebrity support from Gail Porter and Sky One’s Gladiators, and reached four million people across multiple platforms, including BBC Radio and GMTV.


With more than four years’ agency experience, Gemma Cannon joins with a wealth of knowledge having worked across high profile accounts in the hospitality, catering and sports sectors.   Gemma will focus on the agency’s food and drink and home interest clients as well as ensuring every client reaps the benefits of her vast social media expertise; follow her on Twitter @GemmaC_PR for insights.  Attracted to Refresh PR’s ethos and emphasis on working in a team, Gemma is looking to develop her PR career quickly and has already integrated seamlessly into the team.


Laura Mashiter, the founder of Refresh PR, is delighted with how well the two new team members have settled in: “We met Tom and Gemma and knew they were both a perfect fit.  We knew the agency would benefit from their very different - but equally impressive - knowledge, attitude and enthusiasm.


“Refresh PR has just been shortlisted in the CIPR’s Pride Awards as Outstanding Small Consultancy of the Year, something we’re all very proud of.  To achieve this recognition, and maintain it going forwards, we need great people who buy in to our philosophy of putting our clients at the centre of everything we do.  They’ve both hit the ground running and are going from strength to strength and I’m looking forward to seeing where this team will take us in the coming months and years.”     


Refresh PR is interested in hearing from junior consumer and trade account executives who are interested in a role with the agency.  Visit for more information or call 0161 212 1695.

Tagged with: CIPR , Consumer PR, North West , PR, PR Agency Manchester, PR Manchester, PRide Awards, Public Relations North West, Social Media, Trade PR