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The sky is the limit for Refresh PR and Uponor!



Last week we announced that Refresh has been shortlisted for eight Construction Marketing Awards, making 2019 the best in the company’s history in terms of CMA’s!

 

Kicking off our blog this week, we’re looking at Uponor’s ‘The Sky’s the Limit’ campaign which has been shortlisted for three CMA’s this year: Strategic Planning & Management, Best use of Press & Public Relations and Best Low Budget Campaign.

 

In January 2019, Uponor appointed Refresh to accelerate the company’s brand awareness.

 

We started out by holding a strategy development session with the Uponor senior team, then followed it up with further research and creative development in order to create 'The Sky's the Limit' campaign. The campaign utilised independent research among Uponor's target audience to identify key trends and issues in high rise construction in order to create a compelling PR story driven by a piece of 'hero' content on Uponor’s website: 'The Sky's the Limit' whitepaper.

 

Designed to deliver top-level, issues-based and opinion-led content to encourage engagement and debate, the campaign delivered clear results, including backlinks in media coverage, downloads of the whitepaper and direct leads generated through a download of the whitepaper.

 

Both Refresh and Uponor are both thrilled to see the campaign being recognised by the CMA’s by being shortlisted for three different awards and look forward to seeing if they can go the whole way on 28th November!

 

 

 

 

Tagged with: B2B PR agency Manchester , Built Environment, Construction PR, creatiive agency Manchester, High Rise PR, Manchester, North West , PR, PR agencies Manchester, PR Agency Manchester, PR campaign essential, PR for specifiers and architects, PR Manchester, Public Relations, Public Relations North West

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Window with a View gets shortlisted for Best use of Press & Public Relations and Best Mid-Range Budget Campaign



As you may have seen last week, Refresh PR has been shortlisted for EIGHT Construction Marketing Awards, making 2019 a personal best for the company in terms of CMA’s! Today on our blog we’re going to be delving into the Window with a View campaign we’ve been working on with MyGlazing.com, the consumer arm of the Glass and Glazing Federation (GGF).

 

Refresh has been working with GGF for a number of years, and has worked on the Window with a View competition for the past four years. This year the competition, which invites members of the public to embrace their inner photographer and capture any particularly impressive window and view, involved changes to make it bigger and better than ever.

 

This year the competition moved from being solely held on MyGlazing.com’s website, to involve its social channels at both entering and voting stages. This raised awareness of the organisation on social media, as well as prompting a spike in number of entries for the 2019 competition.

 

In late July a panel of photography, architecture, marketing and glazing professionals met to judge the hundreds of images that the public had submitted, resulting in a winner for each of the 11 regions across the UK. These regional winners, and the competition in general, led to record numbers of pieces of coverage across regional and national titles, which in turn led to an intense few weeks of voting for a national winner on the MyGlazing.com website, Twitter and Instagram pages.

 

In early September 2019, the national competition closed and Arundel Castle was announced as the national winner of the Window with a View 2019 competition, again providing MyGlazing.com with coverage across a number of regional and national titles.

 

Both Refresh and MyGlazing.com are over the moon that the competition and its success has been recognised by being shortlisted twice for the Construction Marketing Awards, for Best use of Press & Public Relations and Best Mid-Range Budget Campaign. We’re all looking forward to the ceremony on 28th November - wish us luck!

 

Tagged with: B2B PR agency Manchester , backlink building, Built Environment, Built Environment PR, Construction, Construction Marketing Awards, Construction PR, North West , online PR, PR, PR agencies Manchester, PR Agency Manchester, PR award winner, PR campaign essential, PR Manchester, Public Relations, Public Relations North West

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Refresh PR takes top spot at the national Construction Marketing Awards 2018



Refresh PR has won Best use of Press and Public Relations at the national Construction Marketing Awards 2018 for its industry-leading Heating Installer Awards campaign.

 

Refresh PR Construction Award

 

 

 

 

 

 

 

 

 

 

  

 

The awards, designed and launched by Refresh PR four years ago, were initially developed to support plumbers and heating installers who were delivering high-quality, professional work to homeowners and commercial companies across the UK but facing increased competition from unqualified workers.

 

Evolving over the past four years, the awards still remain true to their roots while incorporating new elements, including a search for the best apprentices across the UK.

 

Sophie Smith, awards director, commented: “We’ve worked closely with our sponsors over the years, who realise that while the value for heating installers is in the credibility that the awards bring toRefresh PR Construction Marketing Award winner their business, the value for sponsors is in being able to form strong working relationships with these key industry influencers. It is a form of sponsorship that delivers so much more.

 

“We’ve built the campaign in this way to ensure we maximise opportunities for heating installers at every point, whether that’s incentives to enter or prize bundles for regional and national winners that deliver real business benefits for them. At every point possible we’ve kept the campaign digital, with a real focus on creating a supportive community on social media. The challenge now is to continue to evolve to strengthen it again for Year 5!”

 

Beating off competition from five other campaigns, which included Refresh PR’s own PR work for www.myglazing.com, the judges had the following observations: “The campaign had very clear outcomes versus objectives which were surpassed in all cases. Research was undertaken with key audiences and plans made to evolve the awards and introduce new elements. The campaign clearly met its objectives, delivering an annual awards campaign that can grow in future years.”

 

Refresh PR was shortlisted for three other awards on the night including two Best Mid-Budget Campaign awards and national PR Agency of the Year.

 

Laura Mashiter, managing director of Refresh PR, said: “This was a real highlight in Refresh PR’s year. 2018 has been a year of fantastic PR campaigns in the sector produced by some top agencies, making this recognition even more special. Refresh PR's Heating Installer Awards campaign continues to gather momentum thanks to our amazing 2018/19 sponsors, and despite already being part way through Year 4 of our campaign, it's about time the team working on this account took a step back and realised just what they have achieved and how far they have come in a relatively short space of time.

 

“As we go into another year faced with more political uncertainty and Brexit debate, PR campaigns must be able to demonstrate true business benefit in order to secure the support of the Board. Creative campaigns that can cut through the noise to deliver real value will always be in demand, so it’s up to us to continue to push the boundaries and use all the communication channels we have at our disposal – from social media and influencers to broadcast, print and online – to ensure clients’ messages are being heard.

 

With the shortlists and win, Refresh PR cements its place as one of the UK’s leading construction agencies on the national league table.

 

 

 

Tagged with: B2B PR agency Manchester , Built Environment, Construction Marketing Awards, Construction PR, Manchester, North West , PR, PR agencies Manchester, PR Agency Manchester, PR campaign essential, PR Manchester