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Refresh PR takes top spot at the national Construction Marketing Awards 2018



Refresh PR has won Best use of Press and Public Relations at the national Construction Marketing Awards 2018 for its industry-leading Heating Installer Awards campaign.

 

Refresh PR Construction Award

 

 

 

 

 

 

 

 

 

 

  

 

The awards, designed and launched by Refresh PR four years ago, were initially developed to support plumbers and heating installers who were delivering high-quality, professional work to homeowners and commercial companies across the UK but facing increased competition from unqualified workers.

 

Evolving over the past four years, the awards still remain true to their roots while incorporating new elements, including a search for the best apprentices across the UK.

 

Sophie Smith, awards director, commented: “We’ve worked closely with our sponsors over the years, who realise that while the value for heating installers is in the credibility that the awards bring toRefresh PR Construction Marketing Award winner their business, the value for sponsors is in being able to form strong working relationships with these key industry influencers. It is a form of sponsorship that delivers so much more.

 

“We’ve built the campaign in this way to ensure we maximise opportunities for heating installers at every point, whether that’s incentives to enter or prize bundles for regional and national winners that deliver real business benefits for them. At every point possible we’ve kept the campaign digital, with a real focus on creating a supportive community on social media. The challenge now is to continue to evolve to strengthen it again for Year 5!”

 

Beating off competition from five other campaigns, which included Refresh PR’s own PR work for www.myglazing.com, the judges had the following observations: “The campaign had very clear outcomes versus objectives which were surpassed in all cases. Research was undertaken with key audiences and plans made to evolve the awards and introduce new elements. The campaign clearly met its objectives, delivering an annual awards campaign that can grow in future years.”

 

Refresh PR was shortlisted for three other awards on the night including two Best Mid-Budget Campaign awards and national PR Agency of the Year.

 

Laura Mashiter, managing director of Refresh PR, said: “This was a real highlight in Refresh PR’s year. 2018 has been a year of fantastic PR campaigns in the sector produced by some top agencies, making this recognition even more special. Refresh PR's Heating Installer Awards campaign continues to gather momentum thanks to our amazing 2018/19 sponsors, and despite already being part way through Year 4 of our campaign, it's about time the team working on this account took a step back and realised just what they have achieved and how far they have come in a relatively short space of time.

 

“As we go into another year faced with more political uncertainty and Brexit debate, PR campaigns must be able to demonstrate true business benefit in order to secure the support of the Board. Creative campaigns that can cut through the noise to deliver real value will always be in demand, so it’s up to us to continue to push the boundaries and use all the communication channels we have at our disposal – from social media and influencers to broadcast, print and online – to ensure clients’ messages are being heard.

 

With the shortlists and win, Refresh PR cements its place as one of the UK’s leading construction agencies on the national league table.

 

 

 

Tagged with: B2B PR agency Manchester , Built Environment, Construction Marketing Awards, Construction PR, Manchester, North West , PR, PR agencies Manchester, PR Agency Manchester, PR campaign essential, PR Manchester

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Refresh PR builds reputation with wins at Construction Marketing Awards



 

 

Last night, we won three awards at the prestigious Construction Marketing Awards in London, cementing our reputation as construction communication specialists.

 

We scooped two awards for our Heating Installer of the Year Awards campaign, which was awarded the top prize for its use of press and public relations, and also highly commended in the mid-range budget campaign category.

 

Celebrating plumbers and heating installers who have delivered exceptional customer service, the Heating Installer of the Year Awards used a sustained, integrated communications approach, which included trade and regional PR, social media, email marketing, sponsorship and events.

 

Our Window with a View campaign, created in association with the Glass and Glazing Federation (GGF), was named winner in the best mid-range budget category. The campaign captured the imagination of homeowners and businesses alike, successfully driving high levels of traffic to GGF’s newly launched consumer advice website, MyGlazing.com.

 

The CIM’s Construction Marketing Awards celebrates the best talent from across the UK, showcasing the construction industry’s creativity, innovation and effectiveness in marketing.

 

Laura Mashiter, managing director at Refresh PR, said: “Bringing three awards back to the North West is a fantastic achievement. Our team has specialist expertise in the construction sector and for this to be recognised on a national level is testament to our successful and innovative delivery.

 

“The public relations win is particularly special as it’s the second time we’ve been recognised in this category, having also won back in 2013, for our work with Polypipe. With more and more businesses in the construction industry looking for dynamic ways to reach their audiences, these campaigns demonstrate how creativity can be used to capture audiences’ imaginations and help achieve business objectives.”

 

 

 

 

Tagged with: Built Environment, Construction, Construction Marketing Awards, Manchester, Marketing, North West , PR Agency Manchester, Public Relations

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Refresh PR constructs a campaign worthy of a national award shortlist



Manchester’s Refresh PR will compete against three other PR teams at the national Construction Marketing Awards in December, having been shortlisted in the ‘Best Use of Press and Public Relations’ category for the second year running. Organised by the Chartered Institute of Marketing’s Construction Group, Refresh PR is the only North West-based PR agency shortlisted for the PR award.

Refresh PR’s nomination acknowledges the success of the agency’s campaign to launch and raise brand awareness for Polypipe Home Solutions, a consumer-facing offering from international manufacturer, Polypipe.

Following an extensive audience analysis and media audit, Refresh PR developed and implemented an ongoing creative strategy which saw sustained results secured on TV, across the national consumer media and online.

Speaking about the agency’s nomination, Refresh PR’s managing director, Laura Mashiter, said: “It’s been an incredibly tough few years for the construction industry.  As the situation improves, companies will need to do even more to stand out from the competition. PR activity needs to be creative, engaging, on message and importantly demonstrate ROI – all of which our campaign delivered. Being recognised in this category for the second year running firmly cements Refresh PR’s position as an expert within this sector.”

The Construction Marketing Awards, which seek to recognise national marketing excellence across the built environment sector, will take place on 5th December in London.

 

For further information on Refresh PR, visit www.refreshpr.co.uk or call 0161 8711 188.

Tagged with: awards, Best Use of Press and Public Relations, Built Environment, Chartered Institute of Marketing, CMA, Construction, Construction Marketing Awards, Manchester, Marketing, North West , PR, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West, Refresh PR