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Horns at the ready, fingers steady – it’s the end of an era as legend Chris Moyles exits Radio One



Chris Moyles: Officially my saviour!

 

Its 2004, I’ve been in my first ‘real’ job for four years and struggling to get out of bed in the mornings.  Then Chris Moyles arrives on my airwaves.

 

I do remember breakfasts with Zoe Ball and Sara Cox…vaguely.  I will remember The Chris Moyles Show forever. 

 

I like Chris Moyles because he has an opinion about everything, and everyone has an opinion about him.  Whether good or bad, he polarises the nation.  I like that.  He’s not afraid to say what he thinks, even if it’s not the popular opinion of the day.  When Refresh PR was established we said we’d stay true to our roots, commit to clients long-term and also be honest with our clients – whether this was the popular thing to do or not.  These values are important to us all, and perhaps that’s why I enjoy the breakfast show so much.  He is definitely honest, northern and frankly, I find him funny. 

 

I’m not a mornings person, I never will be.  But waking up from a deep sleep to hear Moyles ranting about a lack of pay (I remember cringing at that one), how he needs to go back to bed, his traumas with his trainer at the gym or the footie result the night before really does help me crawl out of my pit.  He gets excited when he meets celebs – he’s just like the rest of us!  And he dares to see how far he can push them.

 

But it’s how he’s evolved the show over the past eight+ years that’s amazing.  Eight years in the same job is impressive, particularly in the job he’s in.  Truth be told, The Chris Moyles Show has seen me through four jobs, and while they have all shaped my career massively, that’s four jobs that I’ve had while he’s got up week in, week out pre-6am to deliver my morning entertainment.

 

When he’s off on holiday I find myself resenting his need for a break while watching BBC Breakfast then listening to the iPod on the way to work.  So this Sunday night will mark a milestone in my life as I move my tuning dial on the radio over to Mike and Chelsea on Manchester’s Key 103, which could be a big benefactor of the BBC’s decision to get rid of Moyles here in Manchester.  After all, where are eight million listeners who love the chat show-style broadcast meant to move their allegiance to?  Chris Evans?!?  Or will they stick with Nick Grimshaw, who’s been given the remit of attracting a younger audience to the show (aka the online generation with playlists on Spotify and iTunes that they particularly like to listen to…?).  Ideas below please, what will you be listening to?

 

No more McFly Day, no more parodies, no more cheesy songs, no more Monday Night Pub Quiz, no more golden hour and I’m not sure Christmas 2012 will be the same without the annual fix of Dominic the Donkey. Perhaps the only good things is that I may be able to judge the time of the morning from on-time news bulletins from now on – and maybe make my early train.

 

If I had to pick one moment, my outstanding memory is the radio marathon show for Comic Relief.  An absolute epic, raising well over £2m for charity and producing some must see red button TV.   I’m sure that even after 52 hours he didn’t want to get off air.  And that’s what will make Friday’s show tough.  Fearne Cotton will have the onerous task of shutting him off our airwaves indefinitely.  Good, some may say.  For me, I need him (in fact the TEAM) back on air.  I’m following on twitter @chrismoylesshow (he cleverly kept his own feed when the BBC started to push @BBCR1), liking on Facebook, and I’m waiting with baited breath for some announcement…

 

I’m sure he’ll be great in Jesus Christ Superstar, but Chris & Co need to get back to doing what they are brilliant at: entertaining a waking nation.  Whatever station, I don’t care.  Please!!  

 

Tagged with: Celebrity, Comic Relief, Facebook, Manchester, PR, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West, Radio campaign, Twitter

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Chris Moyles and ‘Radio 1s Longest Show Ever’ Rocks!



Chris Moyles certainly polarises opinion. Personally, I love him for his honest, straight talking approach to life, but I found out during a meeting today that others are definitely not so keen.  Love him or loathe him, you can’t deny the contribution he’s made to charity over the past few years, using his celeb status to amazing effect and raising massive amounts of money for Comic Relief.  The past week has continued this trend with the DJ attempting to break a world record with 'Radio 1s Longest Show Ever’.

 

Particularly interesting for us PRs is the media campaign that the Comic Relief and BBC teams have executed with the DJ over the past couple of days alone.  Spanning TV (ITV1’s This Morning did a live link up on day 2), the red button (genius), radio (obviously), the bbc.co.uk homepage and social media, the campaign didn’t stop there.  In my daily scan of the newspapers I found myself engrossed in a Daily Mirror interview with Moyles which ran the day the show started and provided the paper with a relevant angle - his love life - on which to bring in details of the charity show.

 

Throughout the day today, ‘Radio 1s Longest Show Ever’ has been grabbing the headlines.  On Fearne Cotton’s morning show the charity show was trending on twitter worldwide – that’s a fair achievement.  It’s been trending top of the UK list all day too.  #r1moremoyles is the hashtag to be associated with, moving so fast up tweetdeck it’s hard to read all the messages of support.

 

How a radio show hasn’t broadcast like this using the red button before is a wonder – it’s addictive viewing on a par with the first time we all tuned in to a brand new show called Big Brother.  Could this be the start of a new direction for radio (perhaps opening the door for the lovely Product Placement logo to appear on the red button soon too!)?  We think so – how can the BBC can go back to simple audio content for The Chris Moyles Show from now on?  What I’m more happy about is that DJ Chris seems to have found his TV niche too – for some reason his TV attempts so far, including the Chris Moyles Quiz Night, haven’t quite hit the spot even though all his fans (including me) were willing him on.  But this certainly has – more please!

 

To top it all off, Chris and Comedy Dave are aiming to break a world record, putting them and Comic Relief in the record books for years to come to leave a legacy and provide longevity to the campaign too.  All in all, a PR’s dream.  Oh, and did I mention they have raised £700k so far for Comic Relief too?  Congratulations to everyone involved, and all the best for the coming hours – we’ve donated (just text CHRIS to 70011) and we hope many more people will too.

 

 

 

 

Tagged with: Celebrity, Comic Relief, PR, Product Placement, Public Relations, Radio campaign