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Refresh PR Runs Social Media Bootcamp Alongside Industry Experts



This month Refresh PR enlisted the help of our industry collaborators and friends of the agency to put on a social media bootcamp for the Chartered Institute of Marketing (CIM).

Alongside Jaw Digital and Bearded Fellows, we discussed all things social media including utilising Facebook for business, how to create video content and maximising micro-influencers for a brand.

The attendees, including marketing managers and students from across the north, joined us at Manchester Metropolitan University to build their very own digital communications plan, based on the information provided by the panel of experts.

Julaine, founder and marketing director of JAW Digital, kick started the day covering off Facebook and working with the attendees to explore the back-end of the social media platform – showing them practical ways to boost their pages’ capabilities and reach.

This was then followed with Refresh PR’s head of consumer, Caroline and consumer account manager, Christy, talking about one of 2017’s hottest marketing trends – micro-influencers. Currently a relatively untapped approach for many marketeers, it is one that has proven very powerful to brands which are early adopters of the method.

Case studies (good and bad) were shared, as were top tips on legislation and evaluation, to give attendees an insight into how to use these influencers, effectively and ethically.

Finally, Bearded Fellows’ MD, Joe, finished off the day talking about the strategy behind using video to engage with customers. With figures showing that 80% of the world’s internet traffic will be video by 2019, now is the time for marketeers to start planning this into their communications strategy.

Joe took the group through Bearded Fellows’ strategic approach, with the emphasis on design, empathy and play and again shared case studies that had real impact.

Despite the three very different topics, there were a number of take-outs that resonated throughout including: know your audience and how they behave online; don’t create content for the sake of content; and constantly evaluate, learn and adapt. Social media is an ever-evolving platform and therefore the communications strategy has to mirror this – don’t be afraid to try new things.

If you’d like to talk more about your social media strategy, get in touch with the team at Refresh via hello@refreshpr.co.uk

 

 

Tagged with: CIM, Collaboration, Facebook, Social Media