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The new health-conscious hybrid set to conquer the caffeine craze



Over the past few years, food and drink hybrids have proven extremely popular with consumers who are chomping at the bit to try new flavours, and retailers that are consistently looking to drive innovation to stay ahead of the competition.

 

We’ve seen products such as the Cronut (croissant and doughnut), the Flagel (flatbread and bagel) and the Brookie (brownie and cookie) try their luck as serious food mashup contenders but nothing has quite hit the spot like beverage hybrids.

 

Variations in tea and coffee are nothing new, with brew lovers spoilt for choice in terms of blend, flavour and even temperature (extra hot skinny mocha with an iced frappe on the side anyone?!). Brands certainly haven’t been shy when it comes to fusion innovation and the newest kid on the block is no different…

 

Joffee, a Fairtrade coffee mixed with fruit juices, is new for 2016 and is aiming to bridge the gap between coffee lovers and haters. Created in the heart of Texas, the new coffee/juice blend is fast gaining momentum in America, with health conscious consumers opting for a Joffee instead of an energy or fizzy drink due to its lower sugar and caffeine content.   

 

As an office of coffee fans (or caffeine fans), we’re not overly enthused by the idea of sharing our coffee with anything other than milk and two sugars, but we are looking to get fitter in 2016 so Joffee could be the answer! Feedback to follow…

 

Refresh PR has extensive experience in working with a wide range of food and drink brands – spanning both trade and consumer campaigns. If you’re looking to speak to an agency about your company’s communication plan for 2016, why not give us a call on 0161 871 1180.

 

 

 

Tagged with: Coffee, Food & Drink, Leisure, Lifestyle, Manchester, PR, PR Agency Manchester, PR Manchester, Product Placement, Public Relations