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Flaky campaign or a roll of genius



It seems everywhere you go you can’t escape Christmas. Even our favourite pasty shop has been caught up in array of festive controversy this week! 

Greggs has received a wave of publicity following its nativity sausage roll take over, seeing baby Jesus changed into a sausage roll. 

Thousands found it a funny twist on the classic nativity scene, whereas others branded the advert a disgrace making a mockery out of the Christian religion.

Greggs has issued a formal apology, saying: "We're really sorry to have caused any offence, this was never our intention."

The advert has fuelled a wider debate around what is and is not acceptable when it comes to the use of religious symbolism in marketing. I, for one, wasn’t offended by the advert, but can understand why it would cause upset to a large proportion of the public. 

Daniel Webster, of The Evangelical Alliance, told the BBC they were "not too outraged", but seemed to imply the mocker of the nativity has become commonplace, adding: "Every year, some company creates a Christmas controversy for commercial gain."

Funny, or a disgrace, the advert has had the whole country talking. It even received a mention on Loose Women when they conducted a poll, in which 82 per cent of voters defended Greggs’ decision. 

With #Greggs trending on social media, the campaign has also secured Greggs a lot of coverage in a variety of online publications including the BBC, The Guardian, The Sun. 

Whether it was meant to cause controversy or not, I applaud Gregg’s PR team for another wonderful campaign and I can’t wait to see what exciting ideas they bring in 2018.

Tagged with: , Christmas, Creative Agency, Food & Drink, Greggs, Lifestyle

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Refresh PR's Christmas gift guide 2016



December is in full swing and it’s the season of giving, but we all know it’s not so easy to pick the perfect present for the loved ones in your life. Here at Refresh, we’ve compiled a Christmas gift guide with the help of our client Arbonne that not even the fussiest of family members could refuse.

 

1.      For the one waiting under the mistletoe

It’s hard to find the perfect red lip to enhance your look during the festive season, but Arbonne’s Smoothed Over Lipstick will leave your lips super soft and with the perfect pout, ideal for kissable lips under the mistletoe! Elle Magazine recommend Arbonne’s Smoothed Over Lipstick in Hibiscus, as the perfect deep red shade in its Christmas Gift Guide this month.

 

2.      For mum

Mums deserve extra love and attention at this time of year, especially after they’ve most likely prepared most of the Christmas dinner and done most of the shopping! Cosmopolitan thought the Olive Blossom & Eucalyptus Gift Set is the perfect treat for any mum underneath the Christmas tree.

 

3.      For the toddler

It’s sometimes difficult to find a gift for a toddler as they become more independent and want to take on the world, but their little hands aren’t quite capable yet! This is where Arbonne’s Leaf it to Me Gift Set comes in. Recommended by B Baby Magazine, the parent and child friendly bottles have larger pumps, giving children the confidence to use it on their own, and the clean refreshing scent is bound to be a hit with both parents and grandparents this Christmas.

 

4.      For the teenager

For the teenager that no longer springs out of bed on Christmas morning, a revitalising hair mask is just what they need.Treat their tresses after a lengthy lie-in; cotton pillowcases can dry out the hair, which can leave a serious case of ‘bed head’ - a big no-no for any stylish teen. Popular TV streaming service Hayu recommends Arbonne’s Pure Vibrance Hair Masque in its gift guide for reality TV lovers.

 

 

5.      For the vegan

More and more people are turning to veganism, not just for the health benefits, but also for their concerns about the environment and the treatment of animals. The experts on all things ethical, Veggie magazine, also included Arbonne’s Olive Blossom & Eucalyptus Gift Set as the ideal luxury gift set, which includes a cleansing body polish and body butter that will help keep dry winter skin at bay and you feeling good that it’s 100 per cent cruelty free.

 

 

Tagged with: , Christmas, gift guide, Gifts, Health & Beauty, Leisure, Lifestyle, Public Relations, Wellbeing

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The Refresh PR Text Santa challenge



On Friday 18th December, now known as Christmas Jumper Day, we dug out our most festive Christmas jumpers in order to raise money for ITV’s Text Santa appeal.

 

This year, the Text Santa appeal was supporting three incredibly worthwhile charities: Make a Wish, Save the Children and Macmillan Cancer Support, so the pressure was on to raise as much as we could to back each.

 

On top of enjoying a huge number of festive treats during Christmas jumper day, and all looking particularly dashing in our jumpers (even if we do say so ourselves), the main aim was to raise as much money as possible through our Text Santa challenge. The challenge for everyone in the office was to ‘do our bit in a Christmas knit’ and get as many people as we could to text Santa and donate £5.

 

As more and more people started donating, our total began to climb and the competition started to really heat up. The team soon realised there was a clear winner storming ahead with seven donations; Neil finally stole the show and was declared the winner. For his efforts Neil won a selection box and was awarded very impressive certificate.

 

Overall, we raised an impressive £115.00. We want to say a huge thank you to everyone who helped us achieve our wonderful total and we wish you all a Merry Christmas and a Happy New Year.

 

 

Refresh PR Christmas

 

 

Tagged with: Christmas, Jumpers, Manchester, Marketing, North West , PR, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West

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The Christmas Countdown – Top 12 Toys for 2011 Revealed!



It’s official – the Toy Retailers’ Association has announced its Top 12 Toys for Christmas 2011. Expect to see the list in your morning paper (if the Toy Retailers’ Association’s PR company has done its job properly) and prepare for the kids to turn up the pester-factor!

 

We’ve provided a breakdown of each product here so you can see what all the fuss is about and surprise the kids with how much you know about the coolest presents around this Christmas. You’ll see that Refresh PR’s client www.find-me-a-gift.co.uk stocks a few of the products on the list, which should help avoid any Tracy Island-esque scuffles on the high street…

 

  • Doggie Doo (£24) – the game where players feed a dog as they make their way around the board, collecting dog poo when nature calls. The player with the most dog poo on their shovel at the end, wins
  • Fijit Friends (£54.99) - cute interactive robot toys that giggle and dance when poked or squeezed. They have bright, multicolour face displays and inbuilt voice recognition. They react to 30 keywords and respond with over 150 phrases, and even tell knock-knock jokes! Get yours now at http://www.find-me-a-gift.co.uk/fijit-friends-interactive-toys.html
  • Fireman Sam Pontypandy Rescue Set (£29.99) – everyone’s favourite fireman comes to the rescue in this ‘multi-disaster’ play set. Kids can help put out building fires with the hose, save naughty Norman when he traps his head in the railings, help Fireman Sam get the cat down from the tree! There's never a dull moment in Pontypandy...
  • Kidizoom Twist (£49.99) - gets budding photographers off to a good start. This 2 megapixel camera from VTech has a twisting lens so kids can take pictures and movies of their friends as well as self-portraits. The camera has a 4x digital zoom, built-in flash, colour screen, five games, and a variety of frames, stamps and effects so kids can get creative
  • LeapPad Explorer (£78.99) – this ‘iPad for kids’ is aimed at ages 4-9. Given that it saves around £320 on the iPad, it comes very well equipped with a still and video camera, voice recording, and motion-based accelerometer. Many of the interactive games use these features, and there are apps to help with everything from reading, maths and language to health and hygiene, the difficulty levels of which adjust automatically according to a child’s age. Clever!
  • Let's Rock Elmo (£69.99) – Sesame Street’s Elmo has gone all rock’n’roll on us, but only so he can help the kids learn through music. He responds to and interacts with his instruments, and comes programmed with a series of sing-along songs, too
  • Milky the Bunny (£59.99)the adorable interactive bunny rabbit that just loves being cuddled. Perfect for kids that pester for pets, Milky responds to touch, wiggles her ears, blinks, sleeps, eats and moves her feet! When she’s awake, she will blink, wiggle her ears and call for attention. Give Milky a good home by ordering from http://www.find-me-a-gift.co.uk/interactive-toys-milky-the-bunny.html

·         Monster High Lagoona's Hydration Station (£39.99) – one for fans of the cult Monster High dolls, the Hydration Station comes with a new Lagoona Blue doll. The Hydration Station is basically where Lagoona sleeps at night; because she is part sea-monster she needs to rehydrate. Doubles up as a slightly morbid lava lamp thanks to its eerie blue glow

·         Moshling Tree House (£19.99) – playground craze Moshi Monsters are given a place to hang out with this tree house, which has a working basket lift for moshlings to play in too. The tree house also stores Moshlings to prevent them from cluttering up bedrooms

  • Nerf Vortex Nitron Blaster (£44.99) - propels a full-auto storm of foam nerf discs toward targets at extreme range for an all-out assault. One for outside methinks.
  • Ninjago Fire Temple (£89.99) – an immense Lego play set that gets kids saving the Dragon Sword of Fire from the clutches of the evil Skeleton Army. Intense.
  • Star Wars Ultimate Force Tech Lightsaber Assortment (£39.99) – this says it all, really!

 

So, what do you think of the Toy Retailers’ Association’s must-haves? Anything not on the shortlist that you think should be? Leave a comment below!

Tagged with: Christmas, Christmas presents, Fijit, Gifts, Milky the Bunny, PR, PR company, top 12 toys, Toy Retailers Association, toys