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Don’t Pause The Talk with Esteem – No Pause



Don’t Pause The Talk is designed to encourage people to talk about this natural aging process and to share their experiences - the good, the bad and the ugly - in order to encourage more conversation around the topic.

Working with Esteem’s founder, Jane Hallam, we held focus groups with women who were happy to discuss how the menopause has impacted their day-to-day lives, everything from the effect it has had on their careers to the damage it can cause to people’s sex lives and relationships. These focus groups were filmed and five videos were created covering a range of topics.

These videos are now living on Esteem’s website and social media channels and since the launch have had thousands of views. Now that people are seeing others talk about their experiences, we are encouraging them to join in the conversation on Esteem’s Facebook page and in wider society.

If you want to learn more about the menopause and the impact it can have, visit www.EsteemManchester.co.uk/DontPauseTheTalk or join in the conversation at www.Facebook.co.uk/EsteemNoPause and watch this space as we take the campaign to the media to encourage even more conversation around the topic.

Tagged with: Campaign, Don't Pause The Talk, Esteem No Pause, Menopause, PR Agency Manchester

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Looking for a career change? We might have the job for you



Do you love trying the latest restaurants? Are you always looking for the next great dining experience? Do you also love a great deal? Then new deals and offers website, TableNow.co.uk, has the job role for you.

As part of its relaunch in the North West, our client TableNow.co.uk is recruiting to fill the ultimate job role: the UK’s first Professional Eater, who will be tasked with trialling restaurants from across the region to review on the site, as well as giving top tips on dining out.

Sound interesting? Apply via the new website - https://blog.tablenow.co.uk/professional-eater - before 8th May and explain why you are the right person for the job.

If you’re not bothered about becoming a Professional Eater, but you’re from the North West and would simply like to know more about the great deals on offer via TableNow.co.uk, you can download the new app and enjoy a three month free trial of the service. When the trial finishes, there is still no sign up fee or monthly subscription; it simply costs £2.50 per person, per booking, providing great savings for both regular and spur of the moment diners.

And for those of you who don’t currently live, work or play in the North West – don’t worry. There are plans to launch TableNow.co.uk UK-wide later this year, so keep your eyes peeled; you’ll be first to know!


Tagged with: Campaign, Professional Eater, TableNow

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Metrics, measurement and analytics – the importance of evaluation



Over the years PR has gained itself a bad rep for producing ‘fluffy’ results, thanks to the difficulty in evaluating the impact of our campaigns. But now, thanks to improved technology and changes in how we consume the media and engage with brands, all of that is changing.

Here at Refresh PR we are increasingly tasked with proving that our campaigns, and press office activity, have a genuine impact on key business needs. With each client comes a different challenge, and we strive to reach individual objectives, but one thing remains the same throughout – AVE and coverage volume just don’t cut it anymore.

Before work begins for any campaign, we work with our clients to identify the appropriate metrics that will demonstrate success – whether that’s social growth, customer engagement, increased sales or improved website traffic. Knowing this means we can put in place campaigns that deliver.

In the last few months alone, we’ve successfully generated coverage and ran campaigns that directly drove a 300 per cent spike in website traffic for an ecommerce brand, encouraged 100,000 visitors through to a new consumer advice website and generated thousands of pounds worth of sales off the back of daytime TV coverage, to name a few.

We know that our work has had this impact because we constantly monitor and evaluate everything we do, using tools such as Google and Facebook Analytics. So, we can prove PR, if used correctly, can make a difference to a range of business objectives.

If you want to talk to the team at Refresh PR about creating impactful, measurable campaigns, email Hello@RefreshPR.co.uk

Tagged with: , Campaign, coverage, Creative Agency, Lifestyle, PR Agency Manchester, PR Manchester

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Search For the UK’s Best Window With a View is back!



Following a hugely successful campaign in 2016 (which saw us scoop a Construction Marketing Award in the best mid-range budget campaign!), we are once again launching the Window with a View competition with our client, MyGlazing.com.

 

And this time, the campaign has a twist! As well as hunting down the best view through a window from the UK’s tourist attractions, we’re also looking to see which lucky homeowner has the very best view from their property, with the launch of Home with a View which is supported by Rightmove.

 

Shining a spotlight on the UK’s thriving tourism industry, the Window with a View competition received widespread entries from thousands of people who wanted to share the views which they believed to be the UK’s most stunning. Furthermore, the competition made headlines across the country with a healthy rivalry between the regions emerging early on in the campaign.

 

The best four images from each region were selected by a panel of expert judges and then put to a public vote, with the regional favourites put forward for the national shortlist.

 

Announced in September, the view from the People’s Republic Gallery at the Museum of Liverpool won the inaugural crown of the UK’s Best Window with a View. Those from the North West might have seen or heard coverage of this on several of the local TV and radio stations!

 

The 2017 campaign follows exactly the same process, and also works in the same way for Home with a View. Those who feel their home has a special view deserving of recognition should submit a picture taken from inside their house, with the window frame in view, and enter it soon. This new element of the competition goes to show how important a view can be when a home goes on the market.

 

Entries close on 31st May 2017. A regional shortlist for each category will then be decided by a panel of experts, with a public vote to decide the two national winners which will be announced later this year.

 

For full rules and details about the Window with a View and Home With A View competitions, visit: MyGlazing.com/competitions

 

 

 

 

 

Tagged with: Built Environment, Campaign, PR, Window with a View