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Reactive PR – how acting fast can get results



The media agenda is now faster paced than ever before, and with immediate access at our fingertips we can now consume it at almost the same rate. This means that it is vital for brands to stay on top of what is happening in their industry and what is important in the lives of their target audience.

From what competitors are doing, to wider issues that impact the world we operate in, there is always something to be reacting to, even if it is behind the scenes.

But when the opportunity does arise for a consumer facing response (no matter who your audience is), you have to be quick for maximum impact.

This immediate reaction that is required to drive the desired results, means as PR professionals we have to stay on top of the media and our clients’ wider industries, as you never know when an opportunity may arise.

We’ve recently experienced success with this reactive approach for our client, Calla Shoes, when images circulated showing Victoria Beckham wearing a foot brace, causing rumours to start circulating that she was recovering from a bunion removal operation.

Here at Refresh PR we jumped on this opportunity for Calla Shoes, a range of beautiful shoes designed specifically for women with bunions, providing commentary from founder, Jennifer Bailey. This comment was picked up by the world’s biggest news site, the Mail Online, helping to position Jennifer as a leading bunion expert – all within an hour of the original story going live.

Check out the coverage here.

If you want to see how Refresh can help you respond to the media and wider industry trends call us on 0161 8711 188. 

Tagged with: , Calla shoes, Creative Agency, Lifestyle, PR Agency Manchester