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Refresh PR Runs Social Media Bootcamp Alongside Industry Experts



This month Refresh PR enlisted the help of our industry collaborators and friends of the agency to put on a social media bootcamp for the Chartered Institute of Marketing (CIM).

Alongside Jaw Digital and Bearded Fellows, we discussed all things social media including utilising Facebook for business, how to create video content and maximising micro-influencers for a brand.

The attendees, including marketing managers and students from across the north, joined us at Manchester Metropolitan University to build their very own digital communications plan, based on the information provided by the panel of experts.

Julaine, founder and marketing director of JAW Digital, kick started the day covering off Facebook and working with the attendees to explore the back-end of the social media platform – showing them practical ways to boost their pages’ capabilities and reach.

This was then followed with Refresh PR’s head of consumer, Caroline and consumer account manager, Christy, talking about one of 2017’s hottest marketing trends – micro-influencers. Currently a relatively untapped approach for many marketeers, it is one that has proven very powerful to brands which are early adopters of the method.

Case studies (good and bad) were shared, as were top tips on legislation and evaluation, to give attendees an insight into how to use these influencers, effectively and ethically.

Finally, Bearded Fellows’ MD, Joe, finished off the day talking about the strategy behind using video to engage with customers. With figures showing that 80% of the world’s internet traffic will be video by 2019, now is the time for marketeers to start planning this into their communications strategy.

Joe took the group through Bearded Fellows’ strategic approach, with the emphasis on design, empathy and play and again shared case studies that had real impact.

Despite the three very different topics, there were a number of take-outs that resonated throughout including: know your audience and how they behave online; don’t create content for the sake of content; and constantly evaluate, learn and adapt. Social media is an ever-evolving platform and therefore the communications strategy has to mirror this – don’t be afraid to try new things.

If you’d like to talk more about your social media strategy, get in touch with the team at Refresh via hello@refreshpr.co.uk

 

 

Tagged with: CIM, Collaboration, Facebook, Social Media

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Triple triumph for Refresh PR at industry awards



Refresh PR has scooped three prestigious PR and marketing industry awards, including northern small agency of the year at the Chartered Institute of Marketing’s (CIM) Northern Awards.

The CIM Awards, which are judged by a panel of leading industry experts, including several chartered marketers, were announced at the Crowne Plaza in Newcastle to celebrate outstanding marketing campaigns and talent from across the North of England.

We also took the top prize in the CIM’s best northern region campaign category for our work on the Food Porn Awards. Launched to restaurants across the North West, our team delivered an all-encompassing communications campaign that swept the region and made a genuine business impact for our client, STM Photography.

On the same night, we also picked up silver for the Food Porn Awards in the corporate and business communications campaign category at the North West CIPR PRide Awards, which recognise the leading campaigns and agencies in the region.

Laura Mashiter, managing director at Refresh PR, said: “The CIM Northern Awards celebrate the best marketing talent across the north of England so to take home the award for best agency is testament to our talented team and the results that we deliver for our clients. Winning two awards in one night for our Food Porn Awards campaign cements our agency’s reputation for food and drink communications.”

Diane Earles, network manager for CIM, said: “Congratulations to Refresh PR, which won the Northern Region campaign and Small Agency of the Year categories.”

Paul Say, owner and director at Say-DE Consulting Ltd, who judged the Region Campaign category, said: “It was low cost, but had high impact tactics showing how a small budget can be well utilised with a big idea at the heart of the strategy.”

Charlie Nettle, chair of CIM North East, who judged the small agency category, said: “The strategic focus, implementation of company values and business processes alongside a commitment to training and development suggest this business is mature beyond its years from the perspective of business excellence.”

 

 

 

Tagged with: B2B, Chartered Institute of Marketing, Chartered Institute of Public Relations, CIM, CIPR , communications, Food & Drink, Food Porn Awards, Manchester, Marketing, northern, PR, PR agencies Manchester, PR Agency Manchester, PR Manchester, PRide Awards, PRidenw, Public Relations, Public Relations North West

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Taking the initiative: CIM Manchester presents the latest in innovation for businesses



The latest CIM Manchester event focuses on how innovation can be used in businesses to drive growth and development. By reflecting on real examples where innovation has helped a company flourish, the event is set to evoke discussion and engage business leaders and marketers alike.

Guest speakers will include Dom Rodwell, chief creative officer at Play, Manchester’s design and innovation company, and Claire Gavin, head of innovation at Pets at Home, Britain's largest specialist pet retailer.

The irony we often face when discussing innovation within business is whether the actions of a company are in fact innovative – businesses need to be able to walk-the-walk as well as talk-the-talk. Understanding the expertise behind the processes of introducing innovation into a business is the first step to being able to implement a successful strategy into your own company.

Practically applying innovative ideas to a business can be tricky – but it isn’t limited in scope. Informative guidance about previous successful strategies and access to experts can prompt you to adopt a different way of thinking that is most suitable to your company.

Pets at Home has grabbed innovative thinking by the horns and launched an appeal to product inventors to get their designs on the shelves of the national retailer. Through pursuing alternative measures and communicating with experts outside of the company, Pets at Home has been able to assert itself as a leader of innovation within the industry, and Claire will no doubt have invaluable advice for businesses looking to adapt a similar approach.

With an increasing amount of technological advancements throughout the business and marketing world, it is vital for companies to effectively capitalise on their strengths by utilising the vast range of platforms, both online and offline.

 A stand out example of innovation that got everyone talking in the office was Asda adding real social media posts from customers about the products from the ‘Chosen By You’ own-brand food range to the packaging of the products themselves. The pre-launch utilised a multitude of online platforms – incorporating social media and customer feedback – as well as building trust in the brand by demonstrating customer satisfaction.  

With Manchester as a national hub for business and digital innovation, this event will be a great opportunity to hear from the experts about how to effectively invest in innovation, as well as a chance to network and meet like-minded professionals. We’ll see you there!

'Managing innovation: how to drive business growth' will take place at Manchester Business School on Wednesday 9th October. For further information and to register for tickets, please click here

Tagged with: Business, CIM, CIM Manchester, Innovation, Manchester, Marketing, Networking Event, North West