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Refresh PR takes top spot at the national Construction Marketing Awards 2018



Refresh PR has won Best use of Press and Public Relations at the national Construction Marketing Awards 2018 for its industry-leading Heating Installer Awards campaign.

 

Refresh PR Construction Award

 

 

 

 

 

 

 

 

 

 

  

 

The awards, designed and launched by Refresh PR four years ago, were initially developed to support plumbers and heating installers who were delivering high-quality, professional work to homeowners and commercial companies across the UK but facing increased competition from unqualified workers.

 

Evolving over the past four years, the awards still remain true to their roots while incorporating new elements, including a search for the best apprentices across the UK.

 

Sophie Smith, awards director, commented: “We’ve worked closely with our sponsors over the years, who realise that while the value for heating installers is in the credibility that the awards bring toRefresh PR Construction Marketing Award winner their business, the value for sponsors is in being able to form strong working relationships with these key industry influencers. It is a form of sponsorship that delivers so much more.

 

“We’ve built the campaign in this way to ensure we maximise opportunities for heating installers at every point, whether that’s incentives to enter or prize bundles for regional and national winners that deliver real business benefits for them. At every point possible we’ve kept the campaign digital, with a real focus on creating a supportive community on social media. The challenge now is to continue to evolve to strengthen it again for Year 5!”

 

Beating off competition from five other campaigns, which included Refresh PR’s own PR work for www.myglazing.com, the judges had the following observations: “The campaign had very clear outcomes versus objectives which were surpassed in all cases. Research was undertaken with key audiences and plans made to evolve the awards and introduce new elements. The campaign clearly met its objectives, delivering an annual awards campaign that can grow in future years.”

 

Refresh PR was shortlisted for three other awards on the night including two Best Mid-Budget Campaign awards and national PR Agency of the Year.

 

Laura Mashiter, managing director of Refresh PR, said: “This was a real highlight in Refresh PR’s year. 2018 has been a year of fantastic PR campaigns in the sector produced by some top agencies, making this recognition even more special. Refresh PR's Heating Installer Awards campaign continues to gather momentum thanks to our amazing 2018/19 sponsors, and despite already being part way through Year 4 of our campaign, it's about time the team working on this account took a step back and realised just what they have achieved and how far they have come in a relatively short space of time.

 

“As we go into another year faced with more political uncertainty and Brexit debate, PR campaigns must be able to demonstrate true business benefit in order to secure the support of the Board. Creative campaigns that can cut through the noise to deliver real value will always be in demand, so it’s up to us to continue to push the boundaries and use all the communication channels we have at our disposal – from social media and influencers to broadcast, print and online – to ensure clients’ messages are being heard.

 

With the shortlists and win, Refresh PR cements its place as one of the UK’s leading construction agencies on the national league table.

 

 

 

Tagged with: B2B PR agency Manchester , Built Environment, Construction Marketing Awards, Construction PR, Manchester, North West , PR, PR agencies Manchester, PR Agency Manchester, PR campaign essential, PR Manchester

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Five Construction Marketing Awards shortlists for 2018 for Refresh PR



It’s safe to say that Refresh knows built environment PR. A team of sector specialists executes considered and strategic campaigns for clients on a daily basis. The UK's Construction Marketing Awards (CMAs) are therefore a key calendar date. As a chance to go head-to-head with other agencies, each shortlist gives the hard-working team at Refresh an opportunity to celebrate a job well done that year.

 

An email from the organisers today informed the delighted team that Refresh had been shortlisted for five national Construction Marketing Awards:  

·        PR Agency of the Year 2018

·        Best use of Press & Public Relations – for the Window with a View for the Glass and Glazing Federation

·        Best use of Press & Public Relations – for the Heating Installer Awards 2018

·        Best Mid-Range Budget (£25k-£50k) - for the Window with a View for the Glass and Glazing Federation

·        Best Mid-Range Budget (£25k-£50k) - for the Heating Installer Awards 2018

 

The Window with a View campaign, which Refresh PR created and implemented on behalf of the Glass and Glazing Federation’s consumer website, MyGlazing.com, searches for the best views across the UK. In 2018 Refresh generated first-class entries, millions of page views from coverage off and online, and moreover a host of results aligned with the client’s key business objectives.

 

Refresh was also able to prove the tangible benefits of being part of The Heating Installer Awards, which in 2018 are sponsored by Danfoss, Geberit, Glow-worm, Polypipe and leading industry magazine, Installer. Each year the awards scheme gets bigger and better, with 2018’s winner having just returned from a trip to Denmark with Danfoss.

 

With almost seven decades of construction PR experience, the team at Refresh is now providing PR campaigns for over a dozen clients within the built environment and building products sector, while heading for an agency-wide record growth year.

 

View the full shortlist here: http://www.cmawards.co.uk/shortlist-announced-for-the-construction-marketing-awards-2018/

 

 

 

Tagged with: B2B PR agency Manchester , Built Environment, Construction, Manchester, North West , PR agencies Manchester, PR Agency Manchester, PR campaign essential, PR Manchester

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A day in the life of Refresh PR



This week, one of our lovely clients spent two days with us learning all about PR. Here’s what she had to say about her experience…

A day (or two) in the life of Refresh PR

This week I was lucky enough to gain some experience working with the Refresh PR team. With a predominantly in-house marketing background, I was interested to see how agency work differs; in terms of structuring accounts, their priorities and to see where the marketing and PR disciplines cross over!

About the team

Nestled in the heart of Manchester, the Refresh office is a hive of activity all on its own. Structured into two main teams, Refresh works with companies spanning both B2B and B2C markets. As well as being a really friendly and welcoming team, they really know their stuff and are definitely a well-oiled machine when it comes to all things PR.

Why did I want to gain experience in PR?

I wanted to get a greater understanding about what PR is and what it involves day-to-day. I’m ashamed to say that, for me, the the difference between marketing and PR hasn’t always been clear. After spending some time with the team, I now understand that PR acts as the fundamental mouthpiece of a brand. Working in PR is ultimately a customer facing role, and it can be an extremely rewarding vocation when you are creating content that the target audience enjoys to engage with.

As well as defining PR, I wanted more insight into how an agency works. As a third year university student currently on a 12-month placement, I have only experienced working within a small marketing department, where we each work on our own projects whilst working towards overall goals for the business; such as increasing product sales or growing consumer engagement online, to name just a few.

From just a couple of days in the world of Refresh, I’ve witnessed a whole host of activity behind the scenes: juggling accounts, meeting deadlines, being at the forefront of the news as it lands, all whilst maintaining a relationship with the audience and delivering results for many different clients.

What are some of the things I got to do whilst being here?

Over the two days I got to try my hand at a few key activities with the team:

-          “Creative Club” – a monthly session at Refresh PR which brings the team together to share learnings and encourage creativity. This month’s discussion was on how to consistently create sharp, engaging posts for online audiences.

Social media is a great platform for free and easy communication. However, that’s not all it’s good for. One of the key takeaways from this discussion, for me, is that social media is ultimately about creating an online personality – all whilst sat behind a screen! In the words of Caroline Gibson, Head of Consumer, “people want to talk to people”.

-          Drafting social media content – with our discussion in mind, I had a go at drafting some Twitter content for Refresh’s Apprentice of the Month campaign

This task is harder than it seems. Producing engaging, informative content is a fine art - something that Refresh is a dab hand at - you can tell by just listening to their office banter!

Overall?

Overall I’ve really enjoyed my short stay at Refresh PR, it’s definitely been a worthwhile experience. The team couldn’t have been more welcoming, and thanks to them I can now confidently say that I understand key differences between marketing and PR! Not only that, but I also understand how integral it is to have the two disciplines working together in order to create a truly successful brand image. Agency work is a fast-paced lifestyle that is both exciting and rewarding, and Refresh’s contagious energy is something I look forward to keeping with me – with whatever it is that I decide to do next.

Author: Steph Dewhurst, marketing assistant at Sentinel

Tagged with: B2B PR agency Manchester , Built Environment, Creative Agency, Manchester, Marketing, North West , PR, PR agencies Manchester, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West, Social Media, Twitter, Work Experience

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Meet the team



Last month we introduced you to our head of consumer and now we had across our office to give you an insight into our B2B team. Here we learn more about our B2B PR account manager, Ash Davies.


How did you get into PR?

I did history at University and had no real idea what I wanted to do, I just knew working in a museum wasn’t for me. I carried out various internships and work experience placements in different sectors and nothing ever felt quite right – that was until I started my PR internship. From the offset, I was going to new biz pitches, client meetings and working on creative campaigns and fell in love with the job. From that moment I knew I needed to work in PR.  

 

What do you love most about working in PR?

After six years of working in PR, the thrill of generating real results for our clients never wears off. I love working with our clients to truly understand their business objectives and implement creative campaigns that help meet these. Working in B2B PR, there is often the misconception that there is no room for creativity; showing clients how their PR can be fun, creative and results driven feels great. I have even written a blog post on this – you can read it here.

 

What do you think you bring to Refresh PR?

A cliché but I’m definitely a people person. I integrate myself into our client’s companies and consequently build long lasting relationships; in fact, I’m good friends and still work in some capacity with past clients from many years ago. These relationships have allowed us to collaborate with some great companies that understand the importance of creativity within PR and appreciate the impact Refresh PR can have on their business.

 

Outside of the office, what do you do for fun?

In my opinion, Manchester is the best city in the UK for socialising. With so many new restaurants and bars opening on a monthly basis, I’ve made it my personal aim to try them all. I also love to travel, and have just had my annual leave signed off for my drive across Europe this summer!

 

Finally, where do you see the future of PR?

The media landscape is changing and a basic press office function just doesn’t make a big enough impact anymore. Whilst a solid press release and effective pitch used to be enough to get great results, in today’s climate we need more integrated campaigns incorporating events, social, digital PR and SEO, amongst others.  Many traditional B2B PRs will need to get a greater understanding of, and build relationships with, digital outlets. At Refresh, we pride ourselves on coming up with creative campaigns that utilise much more than just a press office. The Heating Installer Awards and our work for MyGlazing.com are great examples of this. Not only are they proven ways of getting better results, they’re more fun to work on!

Tagged with: , B2B PR agency Manchester , Built Environment, Creative Agency, Lifestyle, Meet the team, North West

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Know an amazing view? Share it with us!



The search is on once again to see which building in the UK can take the monumental crown of the UK’s Best Window with a View 2018!

Following a hugely successful second year of the competition, which we launched together with independent consumer advice website MyGlazing.com, nominations are now open for 2018 and the campaign promises to be bigger than ever before, thanks to a new twist.

This year, the competition is expanding its horizons, accepting entries not just from public buildings, including pubs, theme parks, museums and hotels, but homes and workplaces too. That means three times as many chances to enter!

Each year, after entries close, the best four images from each region are selected by a panel of expert judges and put to a public vote to decide the winner. The 11 regional favourites are then put forward for the national shortlist, to determine the UK’s Best Window with a View.

If you know of a fantastic view in the UK, whether it’s from your home, your office or your favourite getaway, make sure you take a great picture using your camera or smartphone and submit it to the competition via: MyGlazing.com/window-with-a-view.

Entries will close in May, so you still have a few weeks to take part. Don’t miss out, as there are some fantastic prizes on offer!

Tagged with: B2B PR agency Manchester , Built Environment

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Are you a Senior Account Executive looking for a new challenge? Get in touch!



At Refresh PR we pride ourselves on our ability to get under the skin of our clients’ businesses. Giving bold, strategic advice based on robust insight we deliver fresh and inspired ideas with consistent results. Our fast-growing client base ranges from cutting-edge business start-ups to national companies across both private and not for profit sectors.

 

We’re looking for a confident and articulate person with a passion for PR who will relish the chance to join the team as a senior account executive working across a range of B2B accounts in the construction, built environment, property, tech and e-commerce sectors.  You’ll have already gained valuable PR agency or in-house experience with at least a year spent working in B2B PR.

 

You will be great at preparing sector specific copy for trade press as well as developing and maintaining great relationships with journalists to secure the best possible coverage for your clients. You’ll work closely with account managers to ensure we are delivering consistently for our clients, yet will be able to use initiative, working independently most of the time.

 

You should be able to think creatively, and be interested in working together with our team to inject disruptive campaigns into the most traditional of industries in order to help our clients get noticed. After all, it is this way of thinking that has seen us secure so many award wins over the years!

 

More broadly, we’re looking for someone filled with energy and enthusiasm who is proactive, persistent and methodical in their approach with a real eye for detail – you may even pride yourself on being a perfectionist! You are considerate and supportive; a real team player with the ability to remain calm and considered when faced with new or pressurised situations.

 

Working in a fantastic location in the Northern Quarter, we’re a sociable bunch of like-minded people who really enjoy what we do.  We’re proud to be a fun, friendly team offering a more flexible approach to work.  As a fast-growing business, we can offer you the unique opportunity to contribute to the direction of the organisation.  What’s more, we’re dedicated to helping our people grow and achieve their potential through The Refresh Management Academy – a 6-month programme of structured training and development, created and delivered by experienced PR practitioners and expert trainers. This unrivalled programme provides you with all the key skills that will help you to become a highly effective senior account executive and progress your career with Refresh.

 

Interested in applying or finding out more about the role? Send your CV to iwantajob@refreshpr.co.uk

 

 

 

 

Tagged with: B2B PR agency Manchester , Built Environment, Construction, Manchester, Marketing, North West , PR, PR agencies Manchester, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West

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The Apprentice of the Month Awards



As the Carillion crisis continues, apprentices are among the many who have been impacted by the downfall of the outsourcing giant. Good news came recently when the Department for Education settled the confusion and confirmed that apprentices will be paid until they find new employers.

 

According to GOV.UK, apprenticeship participation now stands at a record level with nearly all apprentices feeling that they acquire or improve their skills as a direct result of their apprenticeship. At Refresh PR we have recognised the importance of apprenticeships. A new arm of the Refresh PR owned, industry-famous Heating Installer Awards has officially launched, The Apprentice of the Month Awards.

 

The Apprentice of the Month Awards aims to recognise the efforts of apprentices who go above and beyond each and every day. The awards will accept nominations from lecturers, employers, family, friends and apprentices themselves, via a short video entry, submitted on social media.

 

Each month, entries will be collated and a winner will be selected by one of the award sponsors: Sentinel, Vaillant UK, Installer Magazine, Polypipe and Wolseley. The shortlisted entries will then go head to head in a public vote.

 

The Heating Installer Awards is renowned for its great interaction with the installer community, and with levels of engagement higher than ever, it is up to Refresh PR to build up the Apprentice of the Month campaign so it’s as successful as the Heating Installer Awards. We’ll particularly be focusing on the power of social media, with Twitter a key platform for the installer community whether qualified or still in training. Plenty of Twitter activity has been planned over the next few months so watch this space!

 

At Refresh PR we keep up with all the latest social media advancements, implementing changes and improvements to the social media campaigns we run for our clients. If you think your company could benefit from an engaging social media campaign contact us on 01611 871 1188. For more information about the Apprentice of the Month Awards, follow them on Twitter - @AotMAwards or email apprentice@refreshpr.co.uk

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Tagged with: B2B PR agency Manchester , Built Environment, Construction, Heating Installer Awards, PR agencies Manchester, PR Agency Manchester, Public Relations North West

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Do you have Britain’s best Window with a View?



The search is once again on to find Britain’s best Window with a View. For the third year, Refresh PR will run the campaign on behalf of MyGlazing.com, the UK’s independent consumer advice website for home improvement and glazing.

 

The campaign, which drives hundreds of thousands of visitors to the MyGlazing.com each year, comprises social media, digital PR, backlink building and traditional media relations activity to generate entries into what is fast becoming a key event in the calendar year.

 

Adding to a very successful two years, for the first time in 2018 views from offices will be eligible to enter the campaign. So if you’re lucky enough to gaze out of your office window each day onto an amazing view, we want to hear from you. We’re also still inviting entries from tourist attractions and other public buildings as usual.


The campaign will launch at the start of February, so get snapping your views now (remember to include the window frame) and save them up ready to upload to www.myglazing.com/wwav

 

 

Tagged with: B2B PR agency Manchester , Built Environment, Construction, creatiive agency Manchester, Creative Agency, Public Relations North West

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Food for thought at the Construction Marketing Awards



We spend our working lives advising our clients how to utilise PR to benefit their business, but we have to admit, our own PR often takes a backseat. In agency life, no two days are the same and often a day starts at 9am with a to-do list that doesn’t even get touched due to other priorities that hit the inbox at 9.01am. This makes writing an award entry for ourselves – a task that can easily take a whole day – a challenge.

 

But every so often we try to enter some awards to showcase the campaigns that we deliver and gain a stamp of approval for the value that we add.

 

Award winning Refresh PR

 

This year the agency brought home two awards at the CIPR North West PRide Awards – and we’re still celebrating almost a month on. We have also recently been recognised as finalists for our work by the CIM, the B2B Marketing Awards and, most recently, at the CMAs in London last night.

 

Construction Marketing Awards (CMAs)

 

A sector that we specialise in at Refresh PR is the built environment. Construction PR has always been at the core of our business and over the years we’ve delivered many different campaigns that have won recognition from CIMCIG (that’s the Chartered Institute of Marketing’s Construction Interest Group, which runs the CMAs). This year, despite travelling to RIBA in London for a 25 minute interview with the awards judges earlier in the year (potentially my shortest ever stay in London!) unfortunately we didn’t bring home the trophy.

 

We did however have a great night – what other award organisers would put Laura and Ash on a table with…another Laura and Ash? The dance floor was packed right up until the last song too - a fabulous testament to a room full of hard working marketeers letting their hair down just a little at the end of a long year.

 

Construction PR in 2018

 

So this leads us to predict what the coming year may bring. Personally, I’m hoping for a massive increase in the level of creativity in the sector. We’ve made great strides, but there’s still a long way to go. The sector still needs to effectively embrace the ways in which people consume news, so on our Christmas wish list this year we have:

-        More fun on social media – we’d like less cheese and fewer corporate posts, and more to engage those listening across the social channels  

-        Fewer leaflets – it’s shortly going to be 2018 everyone!! There are more effective – and environmentally friendly – ways to speak to your audience

-        More for the apprentices – let’s continue to make this a sector that people are proud to work in, where great work is rewarded with peer endorsements and promotion/referrals, and we may just help to narrow the skills shortage gap

-        Making the most of new channels – let’s see some Snapchat campaigns or Instagram stories, let’s embrace channels that can really reach our audiences…it’s what they’ve been designed for after all

-        A ban on colour seps – there’s no need to pay to get news into a trade title, if the quality of the news is good enough. Any decent PR agency will advise on the angle to take in order to get editorial (aka free) coverage. Colour seps existed when there was no digital printing, and it genuinely cost more to print a page in colour; now it’s purely a money making exercise. Question if a presence in a magazine that demands a colour sep fee is actually effectively reaching your target audience. Consider an editorial partnership with a magazine, utilising its different channels instead

-        Fewer grey suits – we don’t wear them, we don’t even own them, and we don’t think anyone else should have to

 

We’ll be presenting 2018 plans to a lot of our clients over a mulled wine or two in the coming month, and I’m looking forward to showing them all of the above, but most of all how this sector can be exciting, fun, challenging and brilliant to work in.

 

 

 

Tagged with: B2B PR agency Manchester , Built Environment, Manchester, North West , PR, PR agencies Manchester, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West

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CMA shortlist success for Refresh PR



For our B2B team, the Construction Marketing Awards are a highlight of the year. For one night, we get to celebrate the hard work put in over the year on our built environment clients, and now that the shortlist for this year's awards has been released, we're thrilled to say 2017 will be no different.

This year, Refresh PR has been shortlisted for 'Best use of Press & Public Relations' for our Window With a View campaign and ‘PR Agency of the Year’. 

Our Window with a View campaign, which we launched on behalf of our client myglazing.com, has been finding the best views across the UK for the last two years. We have generated great pieces of coverage throughout the campaign, whilst achieving results that were aligned with our client’s key business objectives.  

We are also incredibly proud to be shortlisted for ‘PR Agency of the Year’. With more than three decades of experience in built environment PR across our team members, we provide innovative and creative ideas, that drive results, for a range of clients within the construction sector. We're so proud to say this has been recognised by the CMA judges, and can't wait to see if we take any accolades home on the night. 

Congratulations to all those shortlisted!

You can view the full shortlist here: http://www.cmawards.co.uk/cma-2017-shortlist-announced/

Tagged with: B2B PR agency Manchester , Built Environment, Manchester, PR, PR agencies Manchester, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West

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Regeneration and Retrofitting in Manchester



Refresh PR specialises in built environment PR. From student accommodation and flooring, to plumbing and glazing, we have more than 30 years combined experience. 

As a Manchester based PR agency, we have witnessed the city’s regeneration over recent years, and it is something that interests us immensely. Yesterday we were lucky enough to attend the UKGBC (UK Green Building Council) Regeneration and Retrofit Task Group Report launch in Manchester, where a panel of industry experts from Clarion Housing Group, SmartKlub, UKGBC, GMCA and DCLG touched on different elements of regeneration in the housing market.

One important element of the talks was regarding the Government’s prioritisation of regenerating some of the most deprived areas in the country in order to improve levels of employment, health, connectivity and fuel poverty, as well as crime and antisocial behaviour levels. Whilst demolition and rebuild may work for some regeneration schemes, it will not be viable, wanted or appropriate for all and so retrofitting can be the best solution.

Some of the benefits of regeneration and retrofit discussed were:

Upskilling the community

Although one problem with retrofit regeneration, particularly in terms of energy efficiency, is the lack of trained workers available, this present the opportunity to upskill people. Often initiated in areas with a higher unemployment rate, the scheme hopes to train members of the community to complete the jobs, leaving a long term legacy. This will not only improve the immediate locality, but leaves long term benefits to the wider community.  

Representation of the community

Rather than tell a community what will be happening to their homes, the scheme works with householders to implement a scheme that will benefit their day-to-day lives. This generates a sense of ownership and encourages pride within the community, meaning the developments are more likely to be maintained and invested in further.

Zero carbon targets

The scheme works towards the government’s carbon targets to reduce emissions by 57% between 1990 and 2030. By installing a range of energy efficient upgrades, such as ground source heat pumps, solar panels and cavity wall insulation, the regeneration will aid in reaching governmental targets.

Whilst retrofitting upgrades into pre-existing properties are important, it is paramount that new developments, currently in construction stage, are designed and built to be zero carbon. Whilst it is difficult to execute, for example ground source heat pumps cannot be zero carbon until the footprint of the electricity grid is improved, implementing this technology at build stage will mean there is a reduced need for expensive retrofit schemes 10 years down the line.

To read the full executive summary, click here

Tagged with: B2B PR agency Manchester , Built Environment, Manchester, North West , PR

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Sponsor the Heating Installer Awards - opportunities available



The Heating Installer Awards is back for 2018, and we have numerous sponsorship opportunities available for companies that want to be involved with this award winning campaign!

Established in 2015 to celebrate plumbers and heating installers who provide outstanding levels of service every day, but often go unrecognised, the awards has – for the last two years – shone a spotlight on heating installers who go the extra mile to make the industry special.

The Heating Installer Awards campaign secured recognition at the 2016 Construction Marketing Awards and most recently through the international B2B Marketing Awards, partly due to the benefits and return on investment enjoyed by the sponsors.

The 2017 campaign, which came to a climax at Installer2017 in May, brought about huge benefits for our sponsors:

 

       Direct marketing and engagement with more than 50,000 plumbing and heating installers

       Targeted social media campaigns to support sponsor events and product launches

       8,000 website visitors viewing sponsor news articles and content

       Brand mentions in broadcast, print and online press material, generating more than 8 million opportunities to see

In the third year of this campaign, we’re adding an extra element to the competition: Apprentice of the Month. Run entirely on social media, sponsoring this monthly recognition of outstanding plumbing and heating apprentices exposes young talent to your brand at the very start of their career.

Sponsorship opportunities are still available for both the Heating Installer Awards and Apprentice of the Month, with prices starting at £5,000 for 10 months of activity.


If you wish to hear more about packages available and how we can use the awards’ presence in the industry to promote your brand, please email awards@refreshpr.co.uk or call 0161 871 1188. You can also visit www.heatinginstallerawards.co.uk for more information.

 

 

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What is Legitimate Interest, and does it affect you?



The EU General Data Protection Regulation, otherwise known as GDPR, is a hot topic at the moment, with thousands of businesses across the UK currently adapting their data protocol in time for the changes coming into play in May 2018. For built environment organisations, your supply chain, members, installers and retailers are vital for business, so you’re more than likely to be affected by GDPR.

 

‘But I process data for the greater good!’ we hear you cry. ‘I have to process client data, otherwise how will they know about the company?’ is another common worry.


The legitimate interest clause – which is currently going somewhat under the radar – is providing built environment brands with some security amidst the confusion.

 

The clause, one of the six lawful grounds for data processing in Article 6.1 of the GDPR, states:

·     [Processing is] necessary for the purposes of legitimate interests pursued by the controller or a third party, except where such interests are overridden by the interests, rights or freedoms of the data subject

 

There are some examples where legitimate interest may apply – risk assessment, for direct marketing purposes, existing relationships (agency and client, for example) – but for those working in built environment, certain areas are particularly pertinent:

Personalisation

Personalisation is key in many digital marketing campaigns and today, is expected by users. For you, it could be tailoring the web journey to make it easier for installers to buy their previously bought items again. Or providing bespoke incentives to suppliers you want to extend contracts with. However, under the new GDPR rules, personalisation as we know it will be heavily controlled and marketers will need to have evidence that they have permission to target their users with marketing and comms. The legitimate interests clause within GDPR however, means companies can justify using analytics to personalise website content for each user. It is argued providing a better UX is in the user’s best interest, and therefore particular elements of personalisation may not be liable to GDPR.

Web analytics

As an industry that is becoming increasingly digitally-focused, web analytics are pivotal to success in the built environment industry. So good news: you can happily use diagnostic analysis to track visitors, posts, user journey and social media metrics to advise future marketing campaigns without fear of a fine under GDPR. This information must be used for business intelligence. Cookie consent, however, is a different matter so make sure you’re clear on the difference.

Artificial Intelligence

Many elements of the supply chain use artificial intelligence; whether to demonstrate how in-progress developments will look and feel when complete, or to tailor online purchasing systems to make transactions of materials quicker and easier. Certain elements of AI do not fall under GDPR and many companies will not need to change their processes to facilitate this. It’s more a case of what you do with the data after this stage so be clear on what applies to you and what doesn’t.

While legitimate interest can provide some reassurance, it is important that companies understand GDPR, what it is and how to best implement processes to protect your company. If the groundwork isn’t put in before the 25th May 2018, when GDPR comes into effect, the consequences to your business could be catastrophic.

If you want to understand more about GDPR and need our help, get in touch and we’ll explain how it will affect your business from next year.

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Refresh PR shares ‘how to awards’ strategy with CIMCIG



You may have heard of the Heating Installer Awards; it’s the award winning campaign run by Refresh PR. From the One Show to BBC Radio, the public and plumbing industry were invested in the awards and engaged on a record scale throughout the 2016/2017 campaign.

 

Particularly in the construction and building product industry, face-to-face engagement with customers is a pivotal element of business strategy, and one required for successful campaigns. This November, our Head of B2B, Erin, will be in London to share the secrets behind the award-winning Heating Installer Awards, telling a room full of marketing professionals how they can inject the same passion and enthusiasm into their campaigns.

 

The talk takes place on November 8th 2017 at The Building Centre in London. Erin will be sharing her wisdom alongside experts within the industry, including EcoBuild and RIBA. Time is running out to register, so if you want to learn how to maximise your campaigns, booking details can be found here:

 

https://www.cim.co.uk/eventbooking/?crid=84861&ename=How%20to%20run%20a%20memorable%20event

 

If you think your PR strategy could benefit from some high engagement, award-winning campaigns, get in touch to see how Refresh PR can help.

Tagged with: B2B PR agency Manchester , Built Environment, PR agencies Manchester, PR Agency Manchester

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Are you ready for GDPR?



Companies that process a lot of personal data might know the ins and outs of GDPR, but what exactly is it, and what does it mean for the rest of us?

 

Essentially, the new General Data Protection Regulation gives consumers more control over their personal information. You might think this doesn’t affect you, however if you have a sales contacts database, or simply send e-newsletters to new or existing customers, you need to carry on reading. Here are five simple steps that will keep, you, your company, and your data safe.

 

Take control


With so much to consider when aiming to be a successful business in a competitive market, we suggest nominating a director or consultant within the business to ensure GDPR criteria is met. Make sure this person is invested and understands data management in the built environment. New information and developments are introduced to the industry regularly, so someone in the company needs to stay on top of these and apply them to your business.  

 

Secure your systems

 

Your nominated director should ensure your data is collected and stored correctly. Specifically:
- Controls and procedures must be put in place to ensure the data is kept confidential, is accurate, and available when needed
- Data should be anonymised and/or encrypted
- You must be able to restore the data and systems quickly in the event of an incident
- Regular testing and assessment of the effectiveness of your measures

In today’s day and age, this should all be commonplace anyway, however with the BIM (Building Information Modelling) mandate coming in last year, data has not been front of mind, so use this as a chance to update your systems, and adhere to the law.

 

Check your suppliers

 

You must ensure your suppliers and clients are also compliant. If your suppliers breach legislation, you could be held accountable. This is particularly important from those in the construction and built environment sectors that will potentially use third parties for everything from van hire to recruitment. With so many levels in the supply chain, it will pay to reach out to everyone you work with to ensure they are following the necessary steps.

 

Stay relevant to your audience

 

Currently, it’s easier to press ‘delete email’ than it is to unsubscribe, however, with the ‘unsubscribe’ button about to become more obvious than ever, it’s never been more important to provide interesting, relevant and up to date content for your subscribers. That way, they won’t need to unsubscribe and you save yourself a job.

 

Whether you manufacture plastic piping or deliver a specific service, it’s worthwhile speaking to an agency experienced in construction and the built environment to develop a content strategy to ensure you only send out valuable information, meaning you don’t lose customers at the first hurdle.

 

Stick to protocol

 

If there has been an information breach, you must report it to the Information Commissioners Office (ICO) as soon as possible. This is where having a person responsible for the management of data is crucial.

 

The introduction of this regulation won’t be unmanageable and in fact, it makes it the perfect time to update some potentially archaic systems. Focusing on accumulating and processing important, useful, and legally compliant information is a smart move – and if the GDPR provides some incentive for that, then those that work in the build environment industry will be better off for it.

 

If you want to know more, or discuss content strategy, get in touch.

 

 

 

 

Tagged with: B2B PR agency Manchester , Built Environment, PR agencies Manchester, PR Agency Manchester

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Being passionate in PR



99 per cent of PR professionals are passionate about what they do. A love for telling a great story, the buzz of media relations and the fast-paced nature of the job is what gets us up in the morning. Sometimes, however, a love for the industry is just not enough.

 

If you work in a PR or creative agency, chances are you will have clients in a range of fields. From glitter to plumbing, we have it all at Refresh PR and that old cliché, no two days are the same, rings very true. In order to do justice to your clients, a love of their industry, as well as your own is imperative.

 

PR’s speak with dozens of journalists in a day, and we need to persuade them that what our client has to say is more valuable than their competitors. Unless you speak about your clients with true passion, you’ll get nowhere. If the news doesn’t excite you, how do you expect a journalist, who’s received 40 similar calls that day, to be enthused? If you love what you do, and love working with your clients, this will come across. 

 

Being fully engrossed in your client’s work will eventually lead to your PR agency being an arm of their company, rather than a supplier-customer relationship. Once this happens, you’ll automatically be kept in the loop regarding company news, be able to contact everyone and anyone when that golden opportunity comes through and be totally honest with them- a valuable but often over overlooked trait in our industry. At Refresh PR, we promote hot desking at our clients’ offices, giving us a chance to see what they do, and how they work day to day. Realistically, can you ever really get a true insight into your clients from just a bi weekly WIP call alone?

 

You’re much more likely to want to learn about an industry or topic that you’re interested in. Whether it’s cosmetics, food and drink or heating installations, find what excites you and you’ll never work a day in your life.

 

 

 

 

 

 

 

 

Tagged with: alcohol, B2B PR agency Manchester , Beauty, Built Environment, Construction, cosmetics, creatiive agency Manchester, Creative Agency, drink, Food, glitter, heating installation, Leisure, Lifestyle, Manchester, Marketing, North West , plumbing, PR, PR agencies Manchester, PR Agency Manchester, PR Manchester, Product Placement, Public Relations, Public Relations North West, Retail, Social Media

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Search For the UK’s Best Window With a View is back!



Following a hugely successful campaign in 2016 (which saw us scoop a Construction Marketing Award in the best mid-range budget campaign!), we are once again launching the Window with a View competition with our client, MyGlazing.com.

 

And this time, the campaign has a twist! As well as hunting down the best view through a window from the UK’s tourist attractions, we’re also looking to see which lucky homeowner has the very best view from their property, with the launch of Home with a View which is supported by Rightmove.

 

Shining a spotlight on the UK’s thriving tourism industry, the Window with a View competition received widespread entries from thousands of people who wanted to share the views which they believed to be the UK’s most stunning. Furthermore, the competition made headlines across the country with a healthy rivalry between the regions emerging early on in the campaign.

 

The best four images from each region were selected by a panel of expert judges and then put to a public vote, with the regional favourites put forward for the national shortlist.

 

Announced in September, the view from the People’s Republic Gallery at the Museum of Liverpool won the inaugural crown of the UK’s Best Window with a View. Those from the North West might have seen or heard coverage of this on several of the local TV and radio stations!

 

The 2017 campaign follows exactly the same process, and also works in the same way for Home with a View. Those who feel their home has a special view deserving of recognition should submit a picture taken from inside their house, with the window frame in view, and enter it soon. This new element of the competition goes to show how important a view can be when a home goes on the market.

 

Entries close on 31st May 2017. A regional shortlist for each category will then be decided by a panel of experts, with a public vote to decide the two national winners which will be announced later this year.

 

For full rules and details about the Window with a View and Home With A View competitions, visit: MyGlazing.com/competitions

 

 

 

 

 

Tagged with: Built Environment, Campaign, PR, Window with a View

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Ecobuild 2017: Inspiring People, Places and Products



Fresh out of university, I’d be lying if I said I was aspiring towards a career in construction PR. Fast forward the clocks and although construction comms is not 100% of what I do, it’s certainly a sector in which I have built up (see what I did there) solid experience and have a keen interest in. Which brings me to Ecobuild – taking place this week, it has been one of the annual highlights of my working life for a number of years. Usually I’m off to London for the week armed with press materials to carry out a busy schedule of media meetings or events on behalf of one of more clients. Unfortunately, this year I’m unable to attend so instead I’ve been eagerly watching news from the exhibition unfold on social media.

 

Social media and industry news outlets have been awash with announcements from the event, from both exhibitors and visitors, so I’ve not been short of reading material. As well as the usual packed conference and seminar programme, the first two days of Ecobuild have seen the usual burst of product launches from companies across the sector, including from the Hadley Group, which launched a design competition for student architects with a prize worth up to £6,000.

 

Day one also saw the winner of Ecobuild’s Big Innovation Pitch announced. For the third year running, Ecobuild partnered with M&S in a search for commercial engineering solutions and innovations that have potential to make a huge contribution to achieving the retailer's Plan A sustainability objectives.  This year saw two winners for first time ever there - Protomax Plastics and Airedale Air Con – congrats to both!

 

Despite reports from last year claiming the show suffered from a lack of visitors compared with previous years, and many in the industry needing much convincing in order to allocate often large percentages of marketing spend to have a presence in one of the many halls, there is no doubt in my opinion that exhibitions such as Ecobuild provide a companies with the ideal opportunity to deliver compelling brand experiences to a captive, targeted audience.

 

Whether its via meetings with potential partners, live events on-stand, meetings with key media, hosting seminars or stunts etc, as long as activity is planned and executed correctly, exhibitions can provide organisations with the perfect platform to not only share their latest innovations with those who matter the most but also secure top quality business leads and gain valuable industry insight from their peers.

 

 

 

 

 

Tagged with: Built Environment, Construction, Ecobuild, PR, PR agencies Manchester, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West

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Award-winning campaign back for 2017



Having won two awards at the 2016 Construction Marketing Awards – claiming first prize in the Best Use of Press and Public Relations category, and Highly Commended in the Best Mid-Range Campaign category – the campaign is back bigger and better, complete with a rebrand and redesigned website.

 

The Heating Installer Awards work to champion plumbers and heating installers who make it their mission to bring a superior level of credibility and customer service to the industry. It recognises those using innovative skills and technicality to install energy efficient solutions which change the lives of homeowners.

Sponsored by LG , Vaillant UK, Danfoss, Graham The Plumbers’ Merchant, , Pegler Yorkshire , Sentinel and Continental Underfloor, the Heating Installer Awards is open for entries from now until February, when an expert panel of judges will select the best heating installers from 11 regions across the country.

Following the announcement of the regional winners in March, it will be over to the public to decide the UK’s Number One Heating Installer. The winner will be announced at the industry’s leading plumbing and heating show, Installer2017, in May 2017 at Coventry’s Ricoh Arena.

Laura Mashiter, managing director at Refresh PR, said: “The 2016 Heating Installer Awards campaign was a bold move from our agency – we wanted to create something unique that had a positive impact on the heating industry, which for so long has been plagued by the ‘cowboy’ tagline.

We know that’s not a fair representation of the industry, so we thought it was high time that there was a scheme that recognised the excellent standards of work taking place by tradespeople, and which created a new buzz for the industry.

“We had high hopes back then, and after the success of year one and the multiple award wins, we’re aiming even higher in year two. We’ve created an integrated campaign which utilises online PR coverage, a mobile-responsive website, social media, emarketing and direct marketing which not only works to promote the superstars of the heating industry, but which ties into the individual PR objectives for each of our sponsors over the next 12 months.

“If you know a heating installer or plumber who deserves to stand in the spotlight, encourage them to enter – they could go on to be crowned the UK’s Number One Heating Installer!”

To enter, plumbers and heating installers should visit www.heatinginstallerawards.co.uk and fill in the short form, detailing a project the installer is particularly proud of, or which demonstrates going above and beyond for the customer. The deadline for entries is 5pm on 17th February 2017, and full terms and conditions can be found on the website.

 

 

 

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Refresh PR builds reputation with wins at Construction Marketing Awards



 

 

Last night, we won three awards at the prestigious Construction Marketing Awards in London, cementing our reputation as construction communication specialists.

 

We scooped two awards for our Heating Installer of the Year Awards campaign, which was awarded the top prize for its use of press and public relations, and also highly commended in the mid-range budget campaign category.

 

Celebrating plumbers and heating installers who have delivered exceptional customer service, the Heating Installer of the Year Awards used a sustained, integrated communications approach, which included trade and regional PR, social media, email marketing, sponsorship and events.

 

Our Window with a View campaign, created in association with the Glass and Glazing Federation (GGF), was named winner in the best mid-range budget category. The campaign captured the imagination of homeowners and businesses alike, successfully driving high levels of traffic to GGF’s newly launched consumer advice website, MyGlazing.com.

 

The CIM’s Construction Marketing Awards celebrates the best talent from across the UK, showcasing the construction industry’s creativity, innovation and effectiveness in marketing.

 

Laura Mashiter, managing director at Refresh PR, said: “Bringing three awards back to the North West is a fantastic achievement. Our team has specialist expertise in the construction sector and for this to be recognised on a national level is testament to our successful and innovative delivery.

 

“The public relations win is particularly special as it’s the second time we’ve been recognised in this category, having also won back in 2013, for our work with Polypipe. With more and more businesses in the construction industry looking for dynamic ways to reach their audiences, these campaigns demonstrate how creativity can be used to capture audiences’ imaginations and help achieve business objectives.”

 

 

 

 

Tagged with: Built Environment, Construction, Construction Marketing Awards, Manchester, Marketing, North West , PR Agency Manchester, Public Relations

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Scrutinising the Autumn Statement



Against the backdrop of Brexit, today’s Autumn Statement was much anticipated. Ahead of its announcement, the predicted impact of the EU Referendum result, “JAMs” - those “just about managing”- and infrastructure were all hot topics.

So, what did Philip Hammond actually cover and were there any surprises?

As expected, there were no grand giveaways, but a clearer picture of the nation’s economic future was painted. With borrowing up, growth down and a £122bn black hole caused by Brexit, the Chancellor’s statement focused on the long-term future of the UK, its economic interests and, crucially in a post-referendum world, how the Government plans to keep Britain as the “number one destination for business”.

Alongside its renewed pledges to cut corporation tax, productivity and infrastructure were cornerstones of the Chancellor’s statement. To illustrate the need to invest, Hammond used the analogy that “it takes a German worker four days to produce what we make in five; which means, in turn, that too many British workers work longer hours for lower pay than their counterparts.”

With more than £1bn ringfenced for digital infrastructure and the Government also offering business rate relief on new fibre infrastructure from April 2017, small businesses and those in rural locations will benefit, making them more competitive in an increasingly globalised market.

While the £1.1bn extra investment in local transport networks is a positive step, it actually only represents 0.08% of GDP and still leaves us lagging behind other developed nations when it comes to spending on infrastructure. If an industrial strategy is to be delivered successfully, it needs significantly more financial investment and a focus on how we address the skills shortage in the built environment sector.

One of the most important announcements came in relation to the Northern Powerhouse, so much so that it was trending on Twitter throughout the statement announcement.

£1.8bn will come from the Local Growth Fund to English regions, giving businesses outside of the capital a financial boost. The North has been allocated £556m, with the aim to improve productivity and infrastructure to support the Northern Powerhouse strategy. While the investment is positive and fits into the long-term strategy to reduce the gap between London and northern cities, it’s important to note that infrastructure investment remains low as a percentage of GDP.

There was good news for the construction industry, with a pledge to invest a further £1.4bn to deliver 40,000 additional affordable homes and a £2.3bn Housing Infrastructure Fund, which aims to unlock land over the coming years. With more and more people struggling to get on to the housing ladder, this has been welcomed by many, while also giving a boost to businesses operating in the housing sector.

So, what is the verdict overall?

For business, there are some real positives, particularly from an investment and innovation point of view. Boosting productivity and improving infrastructure could help to protect the UK’s long-term growth ambitions and, crucially, raise the standard of living for millions.

However, at the same time, the skills shortage in the construction sector remains and needs addressing urgently, while pressure on public services could ultimately undo any of proactive, business-centric policies. With two thirds of NHS trusts reporting deficits, the Government cannot ignore the failing health of our health service for much longer.

It will take time to see the results from this latest round of announcements, particularly those around infrastructure, but one thing is for sure, there will be some bumps in the road to economic recovery.

 

Tagged with: Autumn Statement, Brexit, Built Environment, Construction, Housebuilding, Infrastructure, opinion, Politics, Productivity

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Solid foundations? Prefab homes and the housing crisis



Britain’s housing crisis has been building over the past decade. It’s no secret that a lack of affordable housing and the increasing size of deposits required has resulted in rising levels of temporary accommodation, as well as a market where home ownership remains out of reach for millions.

As a prospective first time buyer and reluctant member of “Generation Rent”, considering how to get on to the housing ladder is daunting to say the least. So, naturally, discussions this week about the Government’s plans to build 100,000 modern prefab homes piqued my interest.

First created in the post-war era to bridge the shortage of housing after World War Two, the original prefab homes were hampered by quality issues. Quickly constructed, they offered a lifeline for many displaced families, but were designed to last no more than ten years and thus provided only a short-term fix.

This week’s announcement has been at odds with these long-standing perceptions of so-called “ready-made homes”, repositioning them as a potential long-term solution for the UK’s modern day housing crisis.

So, is the plan built on solid foundations or will it all come tumbling down?

A recent report by the homelessness charity, Shelter, forecasted that the Government will miss its target of one million homes by 2020, with a predicted shortfall of 266,000 and a new solution required. Enter stage right, prefab housing.

This new generation of modern homes takes on a whole new design and manufacturing model. While they are still in a ready-made format – produced in factories and constructed on site – improvements in technology mean that quality is no longer a limitation. Modular design enables designers to work off-site and use new technologies that keep quality, and the end user’s needs, in sight.

Let’s take an example of this approach in action. Property innovator, Urban Splash, has recently unveiled its Manchester-based Irwell Riverside house development, offering prospective buyers autonomy over their living space. Marketing itself with the slogan “offering space not rooms” is very astute; people first decide how many square feet they require and then how to use the space. For example, if a tenant wants their kitchen on the top floor and an open plan environment, this can be easily factored in thanks to the flexible modular design. Urban Splash has won awards for its innovative approach and it appears that the powers that be are taking note.

As well as more control over design decisions and increased flexibility, modern prefabs offer another key advantage for the Government’s house building initiatives: speed. With the manufacturing process generally taking between 12 and 14 days, and then a further ten to 12 days to construct on site, prefab homes offer the kind of turnaround that traditional house building could only dream of.

With 2020 fast approaching and the housing crisis deepening, prefabs could be the solution that the country so desperately needs.

 

 

 

 

 

 

Tagged with: building, Built Environment, Construction, homes, houses, Manchester, Marketing, PR, PR agencies Manchester, PR Agency Manchester, PR Manchester, prefab, Public Relations, Public Relations North West

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New office launch sees industry experts debate value of great design



With years of experience leading campaigns in the built environment sector, here at Refresh we know our clients truly value developing new relationships with key decision makers. Having built a large network of contacts, we relish the opportunity to bring together experts in the field who we know will hit it off professionally and to help create new partnerships for our clients.

 

At the end of 2015, our client Space Zero, a Manchester-based interior design consultancy specialising in education and healthcare, shared the news it would be moving to a brand new office in September 2016 and would be designing the space to create an unrivalled workplace in the city.

Never one to miss an opportunity to showcase our clients’ expertise and innovation, we organised a series of round table events.

Working together with Space Zero, we brought together academics, contractors, architects and consultants on two October mornings to discuss challenges affecting their sector and be treated to a guided tour of the new office from Space Zero’s CEO, Wayne Taylor.

The first event focused on healthcare design with attendees from leading businesses including Pozzoni, Rider Hunt and Interserve discussing the challenges of designing spaces to provide an empathetic and comfortable environment for dementia patients.

The second, focussing on the design of schools across England, saw experts from JM Architects, Wates, Bowmer & Kirkland, the University of Manchester and other industry heavyweights debate the elements of school design most likely to result in positive outcomes for pupils.

While the attendees shared their varying views, different experiences and raised questions about the future of the industry, what was clear from both events is that the sector thrives on collaboration, shared values and a passion for using design to make a difference – whether for employees, students or dementia patients.

Plans are already in place for a third round table to be held very soon. So if you work in the interiors, architecture or construction industries, look out for an invitation heading your way!

Tagged with: Built Environment, Marketing, Networking Event, North West , Roundtable

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Refresh captures the best view in Britain



 

September saw our ‘Window with a View’ campaign with the Glass and Glazing Federation (GGF) come to an exciting conclusion – and with phenomenal results.

Having launched its consumer advice site MyGlazing.com in September 2015, the GGF came to us in December looking for ways to raise awareness of the new brand. Its aim was to drive 100,000 consumers to the website by October 2016.

Understanding that visual and interactive campaigns are leading the way in the press and on social media, we devised the ‘Window with a View’; a competition to find the country’s most stunning view through a window.

Since January, we’ve been reaching out to the nation’s tourism attractions, hotels, bars and restaurants – anywhere open to the general public – via Twitter, Instagram, Facebook, in the press and even over the phone, encouraging people enter a snap of their best window view to the competition.

We received 150 nominations – including entries from the Houses of Parliament, Titanic Belfast, St Paul’s Cathedral, Blackpool Tower and Blackpool Tower – and the competition made the news in every corner of the UK, on TV, in print and – crucially – online. Web coverage was key throughout the campaign, providing opportunity to link back to the MyGlazing.com site, taking us ever closer to that 100,000 visitors target.

Following an intense judging day, two stages of public voting and an anxious wait to find out which attraction would take the national crown, the Museum of Liverpool was announced as the first ever winner of the Window with a View competition live on BBC Radio Merseyside’s breakfast show at the end of September.

The following week, we were over the moon to hear the news that the 100,000 visitors target had not only been achieved, but exceeded. It just goes to show a well-thought out strategy with a dedicated team behind it can result in great things.

Plans are already in place to launch Year Two in 2017, so watch this space!

 

Tagged with: Built Environment, Construction, Facebook, Home Interest, Lifestyle, Marketing, PR, PR Manchester, Public Relations, Public Relations North West, Social Media

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Refresh PR encourages consumers to Ask for Underfloor



Refresh PR has been appointed by British trade association BEAMA Underfloor Heating to promote a new national campaign which encourages homeowners to fit underfloor heating in their homes.

 

The independent consumer campaign, ‘Ask For Underfloor’, will target homeowners who are renovating or updating their home to help them understand the benefits of underfloor heating, as well as housebuilders to encourage them to specify underfloor heating in new builds.

 

Having impressed the trade association with its experience and contacts within the target markets, Refresh PR has delivered a strategic plan to reach all sectors and ensure far reaching coverage. Launching with a national survey of UK homeowners, Refresh PR will undertake daily press office activity, face-to-face journalist briefings and also take the lead on internal communication to the group’s 35 plus UK-wide members.

 

Chairman of BEAMA Underfloor Heating, Chris Ingram, said: “An initial survey conducted by Refresh PR enabled us to back up the strong claims that our industry has been making for some time to show just how in demand a home with underfloor heating really is.  From this, the campaign messages were easy to formulate.  Refresh PR has impressed us with its industry and technical knowledge and we are confident that the team will have every success.”

 

Director of Refresh PR, Laura Mashiter, said: “As the housing market begins to pick up, now is the time to increase communications with those who are looking to upgrade, improve and move home. Underfloor heating has traditionally been seen as an aspirational luxury, but it’s more affordable and attainable than many think.  With systems available for existing homes that don’t require major building work, we’ll be making sure our audience knows the facts.”

 

Following recent successes including several new client wins, Refresh PR is looking to recruit new team members. More information about the Ask For Underfloor campaign is available at www.askforunderfloor.org.uk.

ENDS

 

 

 

Tagged with: Built Environment, Manchester, North West , PR, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West, Social Media

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Refresh PR wins at the 2013 Construction Marketing Awards



 

We're delighted to announce that we took home the award for ‘Best Use of Press and Public Relations’ at this year's national Construction Marketing Awards 2013.

 

The award recognises the success of our campaign to launch and raise brand awareness for Polypipe Home Solutions, a consumer-facing offering from international manufacturer, Polypipe.

 

Judges were impressed with our implementation of an ongoing creative strategy, which saw sustained results secured on TV, across the national consumer media and online.

 

Refresh PR CMA awards Polypipe

 

The UK-wide Construction Marketing Awards, which were held at the Radisson Blu Portman Hotel, London, recognise national marketing excellence across the built environment sector.

 

Our client, Polypipe, also reigned victorious in a further category, after being named ‘Marketing Team of the Year’.

 

To find out more about our award win, follow us on Twitter: @RefreshPR.

 

 

Tagged with: Built Environment, Construction, Manchester, PR, PR Agency Manchester, Public Relations

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Refresh PR constructs a campaign worthy of a national award shortlist



Manchester’s Refresh PR will compete against three other PR teams at the national Construction Marketing Awards in December, having been shortlisted in the ‘Best Use of Press and Public Relations’ category for the second year running. Organised by the Chartered Institute of Marketing’s Construction Group, Refresh PR is the only North West-based PR agency shortlisted for the PR award.

Refresh PR’s nomination acknowledges the success of the agency’s campaign to launch and raise brand awareness for Polypipe Home Solutions, a consumer-facing offering from international manufacturer, Polypipe.

Following an extensive audience analysis and media audit, Refresh PR developed and implemented an ongoing creative strategy which saw sustained results secured on TV, across the national consumer media and online.

Speaking about the agency’s nomination, Refresh PR’s managing director, Laura Mashiter, said: “It’s been an incredibly tough few years for the construction industry.  As the situation improves, companies will need to do even more to stand out from the competition. PR activity needs to be creative, engaging, on message and importantly demonstrate ROI – all of which our campaign delivered. Being recognised in this category for the second year running firmly cements Refresh PR’s position as an expert within this sector.”

The Construction Marketing Awards, which seek to recognise national marketing excellence across the built environment sector, will take place on 5th December in London.

 

For further information on Refresh PR, visit www.refreshpr.co.uk or call 0161 8711 188.

Tagged with: awards, Best Use of Press and Public Relations, Built Environment, Chartered Institute of Marketing, CMA, Construction, Construction Marketing Awards, Manchester, Marketing, North West , PR, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West, Refresh PR

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Downing Street and North West developments win awards for sustainability



It’s not often that the Prime Minister is the recipient of an award (or praise of any kind for that matter – sorry Dave), so David Cameron must be particularly pleased with the news that Downing Street has been named Most-Sustainable In-Use Building by environment assessment group BREEAM.

 

BREEAM (the BRE Environmental Assessment Method) awarded the coalition’s headquarters the prize because of the building’s year on year efforts to become more sustainable.

 

These include ingeniously heating water via IT equipment, recycling 90% of construction waste into the building and cutting back electricity use by 13.5% by installing features such as motion detection lighting.

 

The building, which is over 300 years old, serves as an office to 152 people as well as being the official residence of the Prime Minister, Sam Cam and their children.

 

Downing Street wasn’t the only building honoured for its efforts; many of the winners were from the North West including a redevelopment of Victorian terraced houses in Salford, an industrial renovation in Wigan and the new Co-operative Building in Manchester.

 

Manchester can be proud to say that the Co-op’s office at One Angel Square is one of the most sustainable (and therefore green) buildings in Europe. And if there’s one thing Refresh PR loves its sustainability and being green.

 

Many of our clients provide sustainable solutions for the home (yes, it’s time for a massive plug, brace yourselves): Polypipe Home Solutions, Refresh conservatory roofs and Planitherm all offer sustainable solutions for the home, should you wish to follow the Prime Minister’s lead (sustainability wise, not texting kisses to former News Of The World editors obv).

 

All of the winners, including Downing Street, received their awards today at Ecobuild in London.

 

 

 

Tagged with: Built Environment, Construction, Ecobuild, Manchester, North West , PR, PR Agency Manchester, PR Manchester, Public Relations North West

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We Are Recruiting



In case you've missed it on our news tab, we are recruiting.  If you're interested in a new challenge, read on.

 

We’re on the look out for experienced PR people to join Refresh PR.  In particular we’re searching for an account manager and account executive to join our ‘home’ PR team, which means working with trade and consumer clients who supply products for the home - from underfloor heating through to building materials.  

 

We want to boost our team at all levels.  We’d like to meet you if you:

·        Are a team player

·        Have experience of both consumer and trade PR – agency side. Sorry, we already have two great interns!

·        Are already an account manager with experience of managing clients

·        Can see a consumer PR angle and sell this to national consumer home journalists – and equally be confident drafting a trade feature

·        Have a great portfolio

·        Are keen to work on lots of projects and use lots of skills outside of the above ‘home’ remit - we're a growing agency and you could be helping with new business by day three!  In any sector that is!

·        Want to progress

·        Are as enthusiastic and passionate as we are

 

Execs will get a clear chance to progress and managers will get the responsibility and room to develop to account director level, should they choose.

 

Start date is asap.  Please get in contact with us - laura at RefreshPR.co.uk - for more information and with your CV.

Tagged with: Built Environment, CIPR , Construction, Home Interest, Manchester, North West , PR, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West

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Airport City: we’re excited, are you?



Refresh PR has been out and about networking a lot over the past few weeks.  From Women in Business events to the CIM Manchester’s Building Credibility in the Boardroom talk, we’ve been hearing about the amount of optimism out there at the moment in Manchester.

 

One talk that has got our tongues wagging in the office is a presentation about Manchester’s Airport City, which we watched while at the CIM Construction Industry Group’s Northern Conference. 

 

In recent years airports have had to diversify to generate income; with an increase in taxes on aviation and fuel prices, plus an increased need for security, the profit per person has been in decline.  So through car parking, retail and accommodation, airports have been able to re-address this balance and build new areas of profit into their business plans. 

 

Manchester Airport Group (MAG)’s biggest development plan is Airport City in Manchester.  It recognises that airports can be more than places that people use to travel.  That said, Manchester is the third busiest airport in the UK and flies to over 200 destinations (more than Heathrow).

 

So, what’s Airport City?

 

More than 80 Airport Cities have been built across the globe in the last 10 years.  Hong Kong, Singapore and Memphis are three examples.  Airport Cities consist of retail malls (which, we’ll be honest, is what really got our attention), conference centres, warehousing and logistics, office space, hotels, advanced manufacturing sites – and basically create areas for people to live, work and play.  Manchester’s Airport City will compete with Amsterdam, Barcelona and Frankfurt.

 

Airport City will reach out to international companies needing international access quickly.  These include graduates and entrepreneurs as well as those working in sectors such as advanced manufacturing, R&D, pharmaceuticals, professional services, IT, retail and leisure and hotel and conferencing.  The enterprise zone will offer tax breaks. 

 

·        Location: Land adjacent to Wythenshawe is being developed, which is situated between Jn5 and Jn6 of M56 over 4m sq feet of land.  It will take 15 years to complete and will cost £650m to build, becoming the best connected business destination in the world

·        Transport:  Links will be via train, bus and coach, plus via the Metrolink in 2016 which will go through various stops in Wythenshawe on the way into the city centre

·        Jobs: The airport employs around 19,000 workers, mainly from the local community.  The expansion of Airport City will see more local jobs created for people from Wythenshawe and the surrounding areas

 

So all in all, a great move to boost Manchester’s economy, create jobs and make us our city an even more desirable destination to visit than ever before – we’ll be up from seventh in no time!  Watch You Tube for more information:  http://www.youtube.com/watch?v=Dhg5RVBidLk and http://www.youtube.com/watch?v=JrfAoQ_zzfw

 

 

Tagged with: Built Environment, Construction, Leisure, Manchester, Manchester Airport, Marketing, Networking Event, North West , PR, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West

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What's the big deal about being green?



Being green is now what smoking was in the 50’s - fashionable and good for you. In the professional circles I’ve found myself mixing in over the course of my career in PR, the words ‘green’ and ‘sustainable’ have come to be what I like to call buzz words. Truth is, if you’re an organisation working in the built environment, you’ll not fare well if you cannot communicate effectively that you and / or your products are green and sustainable.

PR Agency Manchester SmokingImagine Mrs Smith’s reaction when she realises that the windows you are trying to sell to her are not energy efficient – which will happen after she’s read about Planitherm’s superior energy efficient windows (in an article I wrote about the product being green and sustainable). She’ll evidently opt for Planitherm over your product – because the product is green and good for her. Plus, she’ll be that little bit more fashionable than that Mrs Jones from across the road, whose husband won’t let her have new windows. Result.

 

Plug over, it must be said that these days we’re constantly reading about changes in legislation and standards that practically force everyone to think more seriously about how green we are.

Legislation, that is, such as changes to Building Regs and standards like The Code for Sustainable Homes. As one speaker told the audience at a green seminar I recently attended at Grand Designs Live “we've only got one shot at this”.

 

Further to this, last week I attended the inaugural Build It Awards with my client, Polypipe (who was nominated for Best Heating & Plumbing Product for Overlay Lite). The event was hosted at the National Selfbuild and Renovation Centre in Swindon, and from the outset it was clear that one thing was being celebrated over and above everything else – sustainability.

 

With the housing market still stagnant, and many people now sitting firmly in their properties waiting for an opportunity to sell, there’s a wider thought among us that we would be better off improving, not moving.

 

Here is an opportunity for companies working within the built environment – your audience is ready and waiting, now it’s time to communicate to them.

 

Construction doesn’t have to be conservative, it can be fashionable. Sustainability and green living are both hot topics, and more importantly people are receptive to it – they want to live it.

 

So, next time you sit down to discuss your marketing or PR strategy, think about the opportunities that are in front of you, because despite the constant news that construction is suppressed, it’s far from it. PR Agency Manchester Home

 

P.s - Just in case you’re wondering, Refresh PR is sustainable. We recycle our paper and I use the same cup for my copious amounts of coffee each day. I also think twice about printing my emails, opting to read them on the screen instead. See, sustainable.

Tagged with: Build It Awards, Built Environment, Construction, Green Living, Home Interest, Lifestyle, Manchester, Marketing, PR Agency Manchester, Smoking, Sustainability, The Green Deal

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Gary Neville’s tellytubby home gets the green light



Guest blog from Naomi Tan, work experience (17th - 21st Sept 2012)

 

Despite being given permission for his 127ft wind turbine to be built here in the North West, ex-footballer Gary Neville has scrapped the idea – which should appease his neighbours - and will now use a ground source heat pump, rainwater harvesting and photovoltaic cells (these turn light energy directly into electricity) to keep his house ‘green’.  With clients like Polypipe Home Solutions, this is right up Refresh PR’s street.

Although Mr Neville got rid of the wind turbine his house will still be eco-friendly and he will still be raising awareness, after all he’s a famous footballer. His decision to have an eco-friendly house may encourage other people to do the same, although not to that extent, so his ‘green’ house may help the environment more than he intended as others may be inspired to help too.

Gary Neville’s house will be the first carbon neutral house in the North West. It should now only take four to five months to build, and is smaller than the original plan (therefore takes up a smaller amount of land) it is also on two storeys instead of one. To avoid too much noise and disturbance, Neville plans for a lot of construction to take place off site.  He has also done work previously to help the environment as he is also the co-founder of sustainability in sport (SIS).

Gary Neville’s new plans have had fewer objections since he got rid of the wind turbine idea, so hopefully this updated plan will be successful. He will be speaking at a UK Green Building Council event tonight to give more information about his ‘teletubby house’, so to find out more, you will have to attend on Thursday 20th September!

Tagged with: Built Environment, Construction, Manchester, North West , PR, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West

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Everyone’s heard of climate change, but are we ignoring it?



Guest blog by Naomi Tan, work experience (17th – 21st Sept)

 

Climate change is caused by many things such as pollution, deforestation, use of fossil fuels etc… Increasing levels of greenhouse gases trap heat from the sun, on earth, and prevent it being reflected back into space. This means the temperatures rise and the polar ice caps melt which leads to rising sea levels (which isn’t good for polar bears) and unfortunately means there could be more rain for Britain.

The ozone layer protects our planet from the sun’s harmful UV rays, however it is being damaged by things such as CFC’s (harmful chemicals which are found in aerosols) and as a result of this, half the ozone in the stratosphere has completely disappeared. To try to stop further damage to the ozone layer some CFCs are replaced with HFCs, however these are greenhouse gases which don’t help at all against climate change. Climate change has a lot of effects such as rising sea levels and change in temperature and weather.

So what are we doing to try and stop climate change? By 2020, 10% of fuel will be biofuel made from plants such as maize or sugarcane. Although this is better for the environment as the fuel is renewable and carbon zero, it also has bad effects for example causing hunger in other countries as the maize is used to fuel cars and not feed people.

Do your bit!

5 Top Tips to help save the planet:

·       Turn off the tap when you’re brushing your teeth. Leaving the tap running wastes up to 5 litres a minute. The water is just wasted and then has to be recycled and cleaned before it can go back to your taps. This process uses energy, and electricity which is produced when you burn fossil fuels. Burning these contributes to global warming.  

·       Turn off the lights when you leave a room or get energy saving light bulbs. This will reduce the amount of energy used, so could lower your energy bill significantly.

·       Turn your TV and computer off at night. Putting them on stand-by still uses energy, so if you turn them off at night you will save more energy and up to £30 a year.

·       Only fill the kettle with the amount of water necessary. Boiling the kettle uses a lot of energy, and the more water you put in, the more energy is needed to heat it and make it boil. This means that by only putting in the amount of water you need, you are using the minimum amount of energy required, which means you can save energy and money.

·       Have a quick shower instead of a bath. Having a bath uses on average 80 litres of water whereas a quick shower uses only around 30 litres.

(stats courtesy of Energy Saving Trust)

So, are you doing your bit?

Tagged with: Built Environment, Construction, Home Interest, Lifestyle, Manchester, PR, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West

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The fruits of a sustained trade PR campaign come together



We’ve been working hard with construction and built environment journalists to secure some great coverage for client Spectus Window Systems.  A series of specifier-focused case studies have been produced, spanning the education, social housing and healthcare sectors, and we’re excited to be rolling these out in a planned calendar of exclusives with key magazines.  Building Products reported on Spectus' work at Campus House, Bradford this month, and Local Government News is running with another exciting project in its August issue.

All this translates to great PR coverage across the glass and glazing trade press, showing Spectus’ fabricators and installers the sheer range of applications of the PVC-U window profiles.  Along with some new product launches, it's been a busy few months.

Tagged with: Built Environment, Construction, Manchester, North West , PR, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West

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Ecobuild day two: the competition is hotting up



Day two of Ecobuild is giving Rare Creative Group, Refresh PR's client, a chance to really show off the culmination of months of hard work.  Today Rare's client, Saint-Gobain Isover, will award the winner of the Isover Architectural Student Design Competition 2012.

 

This year’s competition sees architectural students from RIBA accredited university courses across the UK challenged to design a sustainable community for 12-15 families within the Trent Basin area of Nottingham, to the principles of the Isover Multi-Comfort House standard.

 

Isover has run this competition both nationally and internationally for a number of years, with the original UK stage run in partnership with the University of Nottingham, who embed the design challenge into the fourth year curriculum. Having been brought on board to manage and launch the highly successful national roll out of the competition in 2011, Rare was asked to refresh it for 2012. 

 

Rare's work began some months ago, initially by raising awareness with university lecturers and creating tutor packs and student entry information. From there the team encouraged entries by designing online tutorials, information and resource packs and even filming a live lecture on the challenge that had been set for the dedicated competition website that the team created at http://www.multicomforthouse.co.uk.

 

Eight finalists, each consisting of up to three students, have their work displayed proudly on a stand that Rare designed for Isover at Ecobuild.  The stand features eye-catching graphics, which detail case studies that show how theory has been taken into reality using the Multi-Comfort House concept.  It also features a model, to scale, of the regeneration site in Nottingham and individual student team models of their regeneration scheme.

 

Today each team will be making a final presentation of their work to a prestigious judging panel, including Professor Wolfgang Feist, founder of the Passive House concept and the PassiveHaus Institut in Germany, before the winners are announced live on the Isover competition stand at Ecobuild, N230, at 3pm.

 

With cash prizes of up to £1000 on offer to the best three UK entries, plus a trip to represent the UK in the international finals in Bratislava in Slovakia up for grabs, it’s one not to miss today.  Watch from 3pm when the awards announcement will be streamed live on via media partner www.architectsjournal.co.uk

 

Full details of the winners will also be posted to the Multi Comfort House site at http://www.multicomforthouse.co.uk/student-competition-2012/competition-central/

Tagged with: Built Environment, Construction

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Is The Green Deal the Real Deal?



On the opening day of Ecobuild 2012, in a jam packed seminar room, Minister of State for Energy and Climate Change Greg Barker announced a string of adjustments to The Green Deal which is still on target to launch in Autumn 2012.                                   

Deregulating key parts of The Green Deal will make it easier for SMEs to compete, he argued, before outlining the changes which were announced for the first time at the show:

 

1.      The requirement to have a surety bond in place prior to accreditation has been removed, which will take away one obstacle for SMEs

2.      The requirement to provide an independent conciliation process has also been removed.  The Green Deal Ombudsman, a new entity, will deal with any complaints

3.      There will no longer be the need to provide warranties for the length of the life of the ‘measure’ installed.  No longer will a window or insulation need to provide a guarantee for its whole payback period, instead the Government will require a five year product warranty and 10 year building protection

 

Mr Barker reiterated that The Green Deal is not an extension of CERT or CESP funding, but rather a new initiative which will create a brand new market and breathe life into the industry.  Employment in the sector is set to double by 2015, he believes, as a result of The Green Deal measures.

 

With 26m homes leaking energy in the UK, it makes the nation one of the worst performing in Europe.  To retrofit all 26m homes is expected to take up to 20 years, and Mr Barker assured the room that The Green Deal was here to stay. 

 

He hinted at measures that will be included in The Green Deal listing heating, glazing, lighting, smart controls, microgeneration and even waste water systems and flue gas heat recovery.  Measures that actively cool as well as those that heat are included.  He also said that projects could be part financed under the scheme, provided the energy saving was greater than the finance charge for the green deal cash advance.

 

The good news is that when innovations are ready to launch, independents tests will take place and these will be added in to the Deal.  And there’s more good news for the six million homes with no double glazing, seven million with no heating controls and 16.5 million with no condensing boiler in the UK as energy companies will be obliged to help with fuel poverty and hard to finance initiatives such as solid wall insulation.

 

So, what’s clear is that there’s a £multi-million training pot, most of which will go on training installers about solid wall insulation, but part going on training advisors too.  A Green Deal provider’s guide will be issued shortly which will include a step by step guide on how to become a provider, and 10 regional events will take place nearer the time to launch the scheme and help businesses understand what they need to do to be part of The Green Deal.  Becoming an official provider, through a new BSI standard which will launch, will be central to opening up the mass of opportunities for SMEs and large firms alike.

 

Coming out of the talk was a great deal of optimism.  The Green Deal is set to help not only consumers and the nation’s carbon footprint but the economy too, providing much needed employment and training opportunities to thousands upon thousands.  The next six months will be important for all concerned.

Tagged with: Built Environment, Construction

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Caught on Camera – Dispelling the PVC-U myths with Spectus



Building Products Magazine visited Spectus Window Systems earlier this week for a day’s worth of filming.  As a result, two videos will be prodBuilding Products films at Spectus Window Systemsuced and will be uploaded onto BuildingProducts.co.uk and Spectus.co.uk - they make for interesting reading for specifiers and architects throughout the UK.  

 Building Products films at UHSM in Wythenshawe

The filming took place as a result of a survey which ran in January in Building Products.  Spectus, keen to start dispelling the myths surrounding PVC-U as a building material choice for doors and windows, undertook research with the magazine’s readers.  With hundreds of replies, responses gathered from professionals who have been in the industry for years were analysed.  The findings will be revealed later on this month via the online videos and also at EcoBuild.

 

We'd like to say a big thank you to Declan and the team at The University of South Manchester (UHSM) who let us film on site at very short notice!

 

Refresh PR developed the campaign to run alongside the existing PR calendar of activity.  So far it’s really helped to bang the drum for the case for specifying PVC-U, and we’re not planning to stop now.  We’re going to make the momentum continue so watch this space!

 

To view the video visit Spectus.co.uk or BuildingProducts.co.uk soon

Tagged with: Built Environment, PR, Public Relations

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Girls on Film



Spectus Window Systems, one of Refresh PR’s clients, is launching an exciting new marketing campaign for its customers.  As part of the launSpectus Window Systems launches new marketing campaignch activity, marketing manager Joanna Plane prepared herself for the camera and took to the big screen today as she was interviewed by top industry online publication The Glazine.

 

 

 

With not one but two cameras on her, Joanna rose to the occasion and we’re very excited to be getting a sneak preview of the edit on Friday, before it goes live on www.the-glazine.com on Tuesday. 

Refresh PR

 

 

Joanna will also be appearing with a specialist marketing column in Glass and Glazing Products magazine this month, so for top marketing tips why not visit the magazine online over the next month?  For more information visit http://bit.ly/jy1wUU

 

 

 

 

 

 

 

 

Tagged with: Built Environment, Construction, Manchester, Marketing, PR, Public Relations

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CIM event review: Creating one of Manchester’s greatest assets



Refresh PR went along to Manchester Airport’s Concorde Conference Centre recently for a very insightful Chartered Institute of Marketing networking event.  Situated just next to the runway, and housing a Concorde (pic to follow we hope!), the facility was a great venue to hold a conference – if you don’t mind the sound of planes taking off and landing every few minutes of course.

 

So, to start off, here are a few facts that you may not know:

·         19,000 people are employed at Manchester Airport

·         There’s 3,000m of runway serving the three terminals

·         The airport typically targets people in a 90 minute travel time radius with its marketing

·         There’s a brand new Escape Lounge in Terminal 1 (which we like the sound of a lot)

·         There are still opportunities for more carriers to fly from Manchester airport – even now it has capacity

 

After networking and lots of food, we sat down to listen to some of the marketing plans, strategy and tactics employed by one of Britain’s best airports.  What quickly became obvious is the massive marketing machine that sits behind its public face.   The airport certainly has a well thought out, and continually evolving, marketing strategy that considers every aspect of the customer experience.  So, whether it’s subtle lighting to subconsciously guide a traveller around the terminal (and into the shops) or the amount of research and feedback being constantly processed, everything revolves around making the customer centre stage, and ultimately making sure numbers come through the door. 

 

Understanding that the most visited page on its website is the flight tracking page, the airport has developed an iPhone app for people to check flights on the move.  Car park booking is now a lot easier over handhelds too – and as a major revenue generator for airports around the country it’s certainly worth the investment.  The car parks have been made much more visitor friendly, with green traffic lights above a space to indicate that it’s free, meaning those in a rush can easily see where the free spaces are – whilst trying to stick to the car park speed limit of course...

 

Twitter, which began as a discount/promotions newsfeed, became a major news source for customers and journalists during the ash cloud in April ’10.  Again, during the snow for the past two winters, the @manairport feed has been a way to communicate with travellers and those seeking the most up to date information.  It’s got nearly 17,000 followers and Sky News journalists are big fans.

 

While embracing social media has been a priority, it’s also great to see the airport sticking to tried and tested methods of marketing.  Local door drops to inform residents of changes and promotions are measured for success through visits to specific URLs, redemption of specific discount codes and the general uptake following an e-shot is tracked.  In addition, the team works in the Wythenshawe community (near to the airport) to support local initiatives to ensure the airport gives back to the community.

 

It was also interesting to hear about a new CRM package being implemented which means that when travelling through the airport, all passengers will soon be tracked and data on each visit recorded.  Those flying regularly will develop patterns of behaviour which will be highlighted on the system, from using the car park to purchases made inside the terminal, opening the door for specific discounts and more targeted campaigns.  Well, I’m hoping for the specific discounts anyway – must remember to hand over my boarding card when I buy a G&T! 

 

All in all, this was one of the best CIM events of the year so far – informative, interesting, well attended and useful for marketers to know what’s happening on their own doorstep.  More please!

Tagged with: Built Environment, Construction, Leisure, Manchester, Manchester Airport, Marketing, North West , PR, Retail

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Refresh PR visits the National Painting and Decorating Show 2010



Earlier today [Tuesday 9th November] Refresh PR ventured to the National Painting and Decorating Show at the Ricoh Arena in Coventry (see www.paintshow.co.uk).  As it is an industry that we have worked in for years, we were delighted to bump into the editors of both Professional Builder magazine and Professional Painter & Decorator (PP&D) magazine early on. 

 

After a quick catch up with both, we hit the exhibition armed with some very impressive goody bags containing some fab DIY items from a paint brush to a carpet cutter! We sought advice from www.wallpaperdirect.co.uk as we look to style the new offices in Manchester and London – so all in all there really are no excuses now!  We did decline the chance to have a go at the Johnstone’s Paint kickertube and also on the Dulux Trade car racing game though. 

 

The show was very busy and the organisers obviously did a great job this year – great news for the industry and possibly indicating the sector is on the up once again.  And if the trip to Manchester City  FC tomorrow night (for the derby vs Man United) is as successful as our trip to Coventry City FC today, the Manchester half of Refresh PR will be delighted!

Tagged with: Built Environment, Construction, PR, Public Relations

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BEST for Refresh PR



Recently the Refresh PR team headed down the motorway from Manchester to Birmingham NEC to attend BEST – the Built Environment Solutions & Technology exhibition aka Interbuild.

 

Having attended a seminar in the Low Carbon City area on meeting the 2050 Low Carbon Commitment (with Forum for the Future) we stayed for another talk on how the European standards on embodied carbon are changing from Jane Thornback of the Construction Products Association.

 

Feeling suitably empowered on the European standards and all things BREEAM we moved on to have a look round the show.  In GlassEx we got to catch up with old contacts at Glass Times and see DeWalt's hotly contested tradesman’s challenge. In BEST itself we spent quite a bit of time in the show bar – strictly for work reasons of course as there were rumours of a reaction to the corporate spending review from industry experts.

 

All in all it was a useful day out for Refresh PR – we caught up with trade journalists and contacts from the industry too.  We’ll wait to see how the show evolves for 2011.

Tagged with: Built Environment, Construction, PR, Public Relations