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Twice is nice for Arbonne at the Pure Beauty Awards



Our skincare, cosmetics and nutrition client, Arbonne has been shortlisted in two categories at the prestigious Pure Beauty Awards 2016. A highlight of the beauty industry’s calendar, the awards celebrate the most innovative products launched in the sector over the last 12 months.  

 

Arbonne’s Prime and Proper Eye Makeup Primer, which helps to prevent eyeshadows from creasing or fading, has been nominated as one of the best new eye products.

Arbonne award Refresh PR

In the Best New Electrical Product category, the recently launched Intelligence Genius Ultra Device secured a coveted place in the line-up. The Genius Ultra offers the ultimate next generation solution to help target signs of ageing, by using a gentle circular movement which smooths products onto the skin for just one minute on each area.

 

Kelly Lloyd-Sanderson, marketing director at Arbonne UK, said “We pride ourselves on the creation of innovative products that are vegan friendly and 100 per cent botanically based. To be recognised in two categories is a wonderful accomplishment and is testament to the hard work of our product development teams who stay ahead of industry trends to create products that our customers really want.”

 

Voting is now open for this year’s Pure Beauty Awards. If you’d like to vote for Arbonne, you can do so here: http://www.hpcimedia.com/pure-beauty-awards/award-categories/.

 

 

 

Tagged with: awards, Beauty PR, Health & Beauty, Home Interest, Leisure, Lifestyle, PR, PR agencies Manchester, PR Agency Manchester, PR Manchester, Product Placement, Public Relations, Public Relations North West

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London’s Top Grooming Gents Make The Cut For Arbonne’s Latest Launch



When Arbonne tasked us with launching its new vegan friendly RE9 for Men range, the Refresh PR team took a traditional approach to grooming and devised an English Gentleman’s Day concept.

To coincide with St. Georges Day on 23rd April, we invited journalists to join us at Sharps Barbers in London’s Soho for a choice of treatments.

Journalists from the likes of GQ, Men’s Health, the Daily Mail, Runners World and the Gentleman’s Journal were all in attendance. As part of our event co-ordination, we ensured each journalist had an in-depth consultation and introduced them to Dr. Xavier Goodarzian, an Arbonne Independent Consultant for skincare and cosmetics, who explained the benefits of the new product range.

After an exciting day of 16 haircuts, eight traditional straight razor shaves, five beard trims and more than 50 teas and coffees, the team could finally breathe. The event was a huge success; all journalists were delighted with their treatment, the range received positive feedback and we secured coverage in notable publications, including the Gentleman’s Journal and The Huffington Post.

Following such a positive reaction from the UK’s media, we’re looking forward to running more Arbonne product launch events later this year.


Tagged with: Beauty PR, Gentlemans Day, Lifestyle, Manchester, North West , PR, PR Agency Manchester, PR Manchester, Public Relations, Public Relations North West