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Two new B2B PR contract wins sees trade side of business growing fast



June was a significant month for Refresh’s B2B team, seeing us sign two new built environment clients following competitive pitches.

 

CityBlock, a leading provider in the development and management of high quality student accommodation across the UK, has selected Refresh PR to manage communication around its exits from several markets across the country, as well as its entrance into new areas.

 

Combining influencer outreach, social media, direct marketing and online PR, the campaign will work to reinforce CityBlock’s established position and heritage in the student accommodation arena, highlighting the organisation’s dedication to student welfare.

 

Our second new client, CFS, has more than 30 years’ experience in the supply of commercial floor coverings.

 

Refresh PR has been appointed to raise awareness of CFS’s expertise in the education, healthcare and retail sectors as part of a strategic rebrand by the organisation. We will use our extensive knowledge of the flooring and specifier press to promote CFS’s product innovation, research and performance ensuring it retains its position as the UK’s leading flooring supplier.

 

July will see us kick start these campaigns, and we can’t wait to see where they might take us.

 

 

 

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Leicester plumber is winner of Heating Installer Awards 2017



The public vote to decide the national winner of the Heating Installer Awards 2017 has been revealed.

 

Peter Booth, of Loughborough, can officially introduce himself as the UK’s best heating installer (until next year’s awards at least). Taking place at Installer 2017, the award announcement drew in large crowds and huge support from across the industry.

 

With a total rebrand and dedicated press office, the awards have been a roaring success, exceeding all of last year’s results. The number of award entries was up 50 per cent, with more than 2,000 votes cast throughout the campaign - a 33 per cent increase year on year. Throughout the campaign we gained the support of eight sponsors and dozens of industries bodies, including CIPHE and Pimlico Plumbing’s Charlie Mullins.

 

The Heating Installer Awards reached a record number of people, through the use of our B2B PR campaign. Our 2016 winner, Dennis Hollingworth, was on the one show, and we reached over 357,000 people on Twitter alone.

 

We were inundated daily with messages of support and encouragement, both for the regional shortlist and the awards themselves. Over on Facebook, the awards reached 115K people.

 

From our presence at Installer 2017 and ongoing social media activity, we have already had hundreds installers register for the 2017/18 awards. Entries will open in the Autumn and we’re expecting to further exceed last year’s target.

 

If you want to get involved, we’re still looking for sponsors, so call us on 0161 871 1188 for more information.

 

 

 

 

Tagged with: B2B PR, B2B PR agency Manchester , Heating Installer Awards, Manchester PR, PR agencies Manchester, PR Agency Manchester, PR campaign, PR campaign essential